back to article One more thing: Swatch trademarks dead Steve Jobs' catchphrase

Swiss watch icon Swatch seems to be taking its burgeoning rivalry with Apple very seriously. The watchmaker has taken out an international trademark on the phrase "Swatch One More Thing." The trademark, set to run through 2025, was filed with the World Intellectual Property Organization (WIPO) in May. The trademark allows …

  1. Destroy All Monsters Silver badge
    Paris Hilton

    Viktor der Reiniger fährt vor

    Wir zeigen Ihnen, "noch eine Sache", Arschloch

    This sounds double ominous in german. Was that really necessary?

    1. Chris Miller

      Nice subhead

      But shouldn't it really be in Schweizerdeutsch?

      1. Anonymous Coward
        Anonymous Coward

        Re: Nice subhead

        Where is Niklaus Wirth when you need him?

  2. Anonymous Coward
    Anonymous Coward

    "Well, Tick F**king Tock"

    You can trademark that one if you like Mr charge.

  3. pewpie


    Everyone knows that phrase belongs well and truly to Columbo.. 50 years of TV repeats as documentary evidence.

    1. Mark 85 Silver badge

      Re: Pish..

      I guess Universal will trot out it's lawyers also now and add to the fray. The question is, will they go after Apple or Swatch or both.

      1. pewpie

        Re: Pish..

        Such a shame Peter Falk left us a few years back.. they could have got him on the case.

    2. Bob Vistakin

      Re: Pish..

      Correct - blatantly ripped off Columbo. Nothing Apple ever produced has been original.

      It's baked into their mindset. They even took their fucking name from the Beatles record label.

  4. Anonymous Coward
    Anonymous Coward

    No, thanks.

    For or against Apple, I find this in poor taste. I can't quite put my finger on it why, but I don't like it.

  5. Michael Thibault


    This could lead to all kinds of complications.

    1. russell 6
      Thumb Up

      Re: Uh-oh!

      Good use of a double entendre

  6. Fluffy Bunny

    Just one more thing...

    Swatch could compete with Apple by starting up a line of personal computers.

  7. Swarthy Silver badge

    I'd be a bit concerend it I were Apple

    The Swiss have some form in taking the fight to Apple.

    1. Anonymous Coward
      Anonymous Coward

      Re: I'd be a bit concerend it I were Apple

      The Swiss are a nation of holier-than-thou gold thieves and tax cheats. Fuck 'em.

      1. Destroy All Monsters Silver badge

        Re: I'd be a bit concerend it I were Apple

        LOL u mad?

  8. Martin Summers

    Swatch are just bitter. They made a pager watch years ago and I really really wanted it, despite being a kid with no money and sadly no one to page me. As far as I know they were the only ones doing that kind of thing with watches, so if they'd carried on innovating like that then people might have paid more interest in them. I'm no Apple fanboi but this from Swatch is a bit pathetic.

  9. Anonymous Coward
    Anonymous Coward

    Going to make for some pretty boring product announcements by Swatch

    Oh and one more thing ...

    It's a watch!

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