back to article Pure Storage's 'disingenuous' financial figures still out there

In a November 2014 blog, Pure Storage CEO Scott Dietzen wrote ... The last few weeks have been particularly chock-full of news and announcements, culminating this week with Gartner releasing its updated Market Share Analysis: SSDs and Solid-State Arrays, Worldwide, 2013 ... Analysts play a crucial role in the market and have …

  1. chrismevans

    Could it be more ironic?

    How ironic, EMC moaning about playing fair....

  2. Jay 2

    "Pure couldn't say anything about the disparity because it was technically in a quiet period following its S1 filing and would break the law if it said anything".

    Hmm, convinient. Having just had some Pure storage rock up recently, I'm taking a bit more of an interest in their activities.

  3. Marc 25

    So what is your comment here Chris?

    All this artical states is what's happening. Yes Gartner got it wrong (AGAIN), and yes Pure can't talk numbers because they're gearing for IPO (last time it was because they're a private company) but the artical is labelled as comment and you didn't offer an opinion.

    What are your thoughts on this? Should Pure have breached the Law and fessed up or should Gartner realise they need to get their house in order and stop touting fairtales as fact?

    1. InsaneGeek

      I think it's about Pure who knew the numbers were wrong, for multiple years in their own presentations (both in public and NDA) intentionally used the incorrect numbers to falsely show that they were in a better state financially and in the market than they actually were. True they didn't have to talk the real numbers as they are private, but they sure as heck shouldn't have used those knowingly incorrect numbers in their own marketing material.

  4. Cuddles

    Funny way of not filing

    "Pure Storage is a private company and does not disclose our financials"

    "Pure Storage has a strict policy not to disclose or provide guidance on financials to third parties"

    And yet...

    "Pure Storage's S1 IPO filing said it recorded $42.733m in revenues"

    So they do, in fact, disclose their financials to third parties. Perhaps not on an annual basis as a matter of routine, but that's not really relevant to the fact that they have disclosed the relevant figures. It can hardly be considered a breach of the law to discuss anything following the S1 filing, when it's that exact filing that has the numbers in the first place.

  5. Anonymous Coward
    Anonymous Coward

    More importantly, is this an SEC violation?

    I'm no lawyer, but I do wonder if a pre-IPO company with significant VC investment that was knowingly promoting grossly inflated sales numbers violated securities laws. It's certainly not ethical but I wonder if it's much worse.

  6. Anonymous Coward
    Anonymous Coward

    Breaking the Law

    You couldn't make this stuff up (well Pure clearly could!).

    So now they are in a quiet period they cannot talk about the numbers because they would be breaking the law.

    However for the last two years they have been shouting very loudly from every possible rooftop about revenue numbers that the Exec team knew were wrong (and not just slightly wrong). I don't blame the sales teams because they would not have known details on the real numbers but the Pure Executive team should be highly embarrassed about the way they have misled their employees, customers, competitors and the analyst community.

    Perhaps they will live to regret not being a little bit more quiet over the last two years.

    I wonder what else was exaggerated???

  7. flashdba

    Hold on a minute

    Has anyone actually read the latest Gartner market share analysis document? Look at table 4 on page 11, "Top 10 Worldwide Companies' Vendor Revenue From Shipments of SSAs". You'll see an interesting note at the bottom:

    "Notes: Pure Storage's 2013 revenue was restated from $114.1 million to $67.8 million"

    So when the latest market share came out, Gartner already knew that previous numbers concerning Pure were incorrect. Now it turns out even the restated figure for 2013 was wrong.

    The real question therefore is, WHO restated the 2013 number from $114.1 to $67.8 considering that the S-1 shows it was actually $42.733m ???

  8. Anonymous Coward
    Anonymous Coward

    Don't blame Vaughn Stewart!

    I reject the suggestion that Vaughn Stewart should be held responsible for circulating information about Pure's sales numbers, market position and product capabilities. I hope for the sake of cooperation we can stop creating scape goats. Vaughn Stewart is a man of integrity and deserves respect.

    1. Pascal Monett Silver badge

      Re: Don't blame Vaughn Stewart!

      We are thrilled to know that there is a man of integrity somewhere in this world.

      Given that his name is not even mentioned in this article, maybe you would care to explain how exactly he is being set up as a scapegoat ?

      1. Anonymous Coward
        Anonymous Coward

        Re: Don't blame Vaughn Stewart!

        Your lack of a sense of humor is no excuse for blind ignorance.

        1. Pascal Monett Silver badge

          Maybe my blind ignorance explains my lack of humor ?

          That, and the fact that I'm French, of course, which, in itself, explains why I know no one of integrity.

    2. Freakyfeet

      Re: Don't blame Vaughn Stewart!

      I agree, it's unfair how the father of mine and Vaughn Stewart's children isn't mentioned enough in this article about Vaughn Stewart's company and how wonderful a person (and lover) Vaughn Stewart is.


      Vaughn Stewart

  9. Neil 30

    The price of saying nothing

    As previously stated, what else are they not telling us an letting the industry overstate their offerings?

  10. Anonymous Coward
    Anonymous Coward

    Ethics matter

    Here is the big problem - they took Gartner's numbers, and ran with them, as if a disclaimer absolves them. What would anyone do with a child that acted like that? Probably we'd tell them that lying is wrong!

    Willfully promoting misleading data is just wrong. Very glad I turned down a job there. I could not put my finger on why I did not like them, but here is your sign.

    1. Canucklehead

      Re: Ethics matter

      Ethics do matter. If their CEO lies, then the assumption is that being a liar is part of their culture.

      Too bad, I like their technology and think it is probably the best out there, especially if they get QoS going properly on their units.

      This looks like it is really going to hurt their marketing and IPO activities.

      Too bad for the employees and VC folks.

      First Nimble screws their VP of Sales, then Nutanix screws with Storage Review and now Pure screws around with fake numbers. All bad for the industry.

      1. Anonymous Coward
        Anonymous Coward

        Re: Ethics matter

        Nimble didn't screw over its VP. Its VP left of his own volition and Nimble screwed up the announcement.

        You dont work for NetApp do you?

  11. RIBrsiq

    What I would like to know is this:

    If the Gartner reports had under- instead of over-stated Pure's numbers, would they still not have corrected them?

    Would they not at least have said something like "while we cannot disclose anything because [insert excuse], those numbers are way off and you should ignore them"...?

  12. Anonymous Coward
    Anonymous Coward

    Pure deception, Violin redux

    Gartner indeed does let all vendors participating know the financial figures that it has estimated and does ask the vendor to make corrections/updates in order to ensure the accuracy of the Gartner data. Pure clearly deceived Gartner in not correcting the massive disparity. I'm surprised Gartner chose to be the fall-guy. This reminds me a bit of the behavior exhibited by companies like Violin who failed to maintain their integrity and bit it hard in the end.

    1. Anonymous Coward
      Anonymous Coward

      Re: Pure deception, Violin redux

      I hope you aren't questioning the integrity of anyone at Violin. Don Basile was a man of true honor and class.

  13. Dave Nicholson - EMC

    The real red flag

    Violin called out in their S-1 that they could not be successful unless their burgeoning PCI-e card business was successful. Nutanix is now hanging their hat on FC and all flash variants. Pure has started talking CI and "other cool mysterious stuff that will blow your mind".

    "This isn't all we do."

    Shouldn't it be a red flag when a company starts talking about "other stuff" before they have proven the original business plan?

    In a world where success = raising money and spending it, maybe not.

    Popcorn ready.

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