> previous version was Key Lime Pie
Fuck the branding crap with KitKat. Fuck Hershey and their suing Cadbury over KitKat imports so that none of the British candy shops around here can stock decent candy.
The only "customer confusion" was that Americans would discover is that Cadbury KitKats don't taste like motor oil due to the PGPR (polyglycerol polyricinoleate) which is the cheap cocoa butter substitute that Hersheys uses.
That's typical of American made crap and the "American way". Use a cheap substitute and sue people who complain.
Yet another reason I'm totally ashamed of being American.