Well done Violin Marketing
You've managed to get your marketing material reproduced without a single negative comment, and even got it labelled as Comment, rather than Sponsored or Advertorial. Outstanding work - trebles all round!
Violin Memory thinks it'll boost sales by copying face cream giants
The Grateful Dead concert was only the start to a sustained, brand-led marketing effort by Violin Memory, which aims to rewrite the rules of tech product marketing. Techy speeds and feeds and flashy tactical positioning statements will be subsumed into a disciplined, co-ordinated and orchestrated marketing campaign led by Amy …
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Monday 27th July 2015 15:59 GMT Jim O'Reilly
Calling it as it is
Violin is calling the changes in the market correctly...and they are pretty unique in doing it. Disk is dying...two or so more years and it's over.
They can deliver what they boast about, too, so as a way of getting the story out this campaign is fine...and a bit of good fun, too.
Why there are so many admins who deny the benefits of flash eludes me. I suppose they are the people who would still buy a KIA if it were the same price as a Ferrari!
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Monday 27th July 2015 20:06 GMT Anonymous Coward
That has to be some of the worst headline titles I have seen from El regards!
On the article, flash is definitely here to stay. Question is, now that the big vendors have woken up with their large war chests and account power, can the startups survive. We are already seeing many of them start to loose business to the big 6
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Tuesday 28th July 2015 07:54 GMT JohnMartin
-Disclosure NetApp Employee - Opinions are mine, not necessarily that of my employers-
A couple of points.
1. Disk as a medium for supporting random I/O is definitely in its last purchase cycle or two, once RAW TLC capacity drops below 10KSAS (about 2 years or so on current projections) it's game over for the "Performance" disk market.
2. For sequential I/O on pre-compressed datasets (e.g. video surveillance, some kinds of data analytics where the actual analytics are done in memory, and you just need a really fast way of checkpointing the stuff thats been worked on quickly in case everything goes titsup) current and projected 7.2K SATA technology will retain a price/performance advantage over projected NAND roadmaps. That should keep "Enterprise SATA" relevant for around another five to ten years. After that, non-volatile stuff like ReRAM should have completely changed the way we do in-memory analytics and deserialising stuff to disk won't be required.
4. It's not too long until we get a bunch of "Its disk Jim, but not as we know it" ultra-dense built for spin-down "archive" drives that will be much much denser than the "Enterprise SATA" we use today. They'll also be a lot cheaper, so cheap in fact that they'll have a lower $/GB than Tape, perfect for that write once erase never market where you need an effective place to store all of your cat pictures.
So, as far as the cry for disk is dead, it's a little more complex than that, though to be fair, for anything resembling a primary workload, there won't be a lot of disk hanging around after the next purchase cycle or two.
5. All Flash FAS does synchronous mirroring with automated site failover in a MetroCluster configuration. You should have smashed that return into the back corner and watched them fall over trying to get to it.
6. There is NOOO ... point number 6
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Wednesday 5th August 2015 06:32 GMT chrismevans
"Marketing is marketing and guys buy shampoo and fragrances, after-shave and skin grooming stuff now, as well as buying storage arrays."
I would suggest that many "guys" get their wives to buy their shampoo etc. Are we suggesting that partners are going to buy their arrays too?
What about the "gals" - surely they buy arrays as well?
:-) (tongue firmly in cheek)
Biting the hand that feeds IT
