Some good points made
Phillips UI/UX design is rubbish. I bought a Phillips multi room audio system a few years back and whilst the functionality is great the UI/UX side is often poorly thought out and frustrating. It seems they've not improved since. I can only assume they let engineers test it rather than members of the public.
Having some experience of home automation I can vouch for the points made. There is an open source project to try and unify HA kit via a single UI, OpenHAB. It's promising but, IMHO, not for public consumption - too much esoteric configuration to be done.
I suspect that, at best, we'll end up with a mess of products that are compatible with just Apple kit or just Samsung kit, etc. This may be an improvement over the current mess but it will still be a pain as the behemoths try to lock users and manufacturers into their particular ecosystem.
Standards? We've heard of them. Apparently you can never have too many when it comes to home automation. Is a unified, extensible, open protocol too much to ask? Can you imagine if the web/net had been built like this? It would never have gained the adoption that it now enjoys.
Even when manufacturers do use an open protocol such as SOAP, they don't seem to want to share the actual commands that can be sent across it. Ridiculous.
I'll forgive the guy a minor plug as this stuff needs to be resolved and is therefore worth discussing.