New and improved has its advantages
Like Mr. Signoretti pointed out, “legacy” is the key word here. All the old players have a huge amount of old code, features and functionalities to maintain in their products. This is a big issue because “old players” often buy new technologies in the form of start-ups instead of developing it on their own. The result is a frankensteinian contraption of different technologies, approaches and protocols which that holds together in an very complex way. New players which have recently designed their products, technology and features are a streamlined business. Very easy to adapt, change and update as needed. This agility means they can easily adapt to new challenges or add new features and technology to keep growing in a very competitive market.
Pure and Solidfire have concentrated on offering AFA block storage because applications are the biggest performance demanders in the storage ecosystem. This made concentrating on them the natural choice for a start-up because for these companies focus is mandatory. This is not to say they won’t move to offer more in the future.
The conclusion is this: new players in the storage market can achieve expected market growth because their agile infrastructure will allow them to add more functionality a lot easier. They have the experience of developing technology and integrating it in a streamlined, quality product.