"Seems he is too tight though to pay for real web support... I mean he's not a youtube chef, he's an internationally known chef and if he can't be bothered to spend money on his website in 2015 when the web is more than just a passing fad, it's his fault."
I wouldn't say he's being too tight. While he knows a fair bit more about cooking than I do, he won't know as much about the internet or websites than I do. For all we know, the company he has in place to build or maintain this website could have the single best contracts manager ever known to man.
Jamie: "What the hell is going on? What's this about the website being hacked again?"*
Company: "We are just as shocked as you. We have the best people looking at this and we'll sort it out"
Jamie: "You said that last time! Don't you know what this is doing to my credability?"
Company: "I understand Mr.Oliver, but these people are persistent. You have my word that we are doing everything we can to stop this. But I tell you what, why don't, as a gesture of goodwill, do extra work on the site? For free?"
Jamie: *Thinks a bit* "Hmmm, OK. But don't let it happen again"
If someone who doesn't understand the internet is told a lie by someone he trusts to know everything, then the lie becomes fact, doesn't it?