NBN Co loses the “Co” for AU$700,000 NBN Co, the entity charged with building and operating Australia's National Broadband Network (NBN), has changed its name to NBN. Reports from Fairfax Media suggest the company spent some AU$700,000 on the re-branding exercise, which produced the logo at the top of this story and the variant at its foot. Both appear heavily- …
Look for pro-logic! You've completely misrepresented the complexity and nuance involved in the extensive corporate rebranding process. It's not just a simple matter of paying a $350k per letter removal fee. That just ridiculous!
NBN (formerly with "NBN co") actually negotiated Rebranders Inc* down to the perfectly reasonable fee of only $100k per letter but then there was the additional issue of organically certified, environmentally friendly whitespace disposal. I think we can all agree that "NBN[space]" would provide an unacceptable corporate presence so $500k for removing the space was perfectly justified. That you failed to consider the disastrous implications of that trailing space just shows what a total novice you are in the rebranding process.
* Full disclosure: The CEO of Rebranders Inc does have a certain similarly of surname with the CEO of NBN, and the 'logo designer' does share the same name as the three year-old son of Rebranders Inc's CEO but I'm sure it's coincidental and, to be fair, it's a very talented three year-old.
They go along and whinge, bitch and moan about costing estimates, and then they go ahead and do this, along with a rather pointless fucking survey that tells us what we already fucking know?
Those who got given a brown paper envelope for these efforts, deserve to have something else installed into a brown paper bag, left on their doorstep, and immolated.
The Libs like to sell themselves as better financial managers than the opposition. Yet they offer a very expensive, under-performing NBN which will be obsolete before it is finished and will cost almost as much as FTTH. That's some poor financial management right there, and this 700k down the drain is just icing on the turd cake.
Well done Malcolm and Tony, you've cemented your reputations as Australia's premier unfunny comedy duo.
Now they've given up building a fibre network, they've got surplus money to spend on marketing.
I guess Telstra didn't bill them enough for replacing the degraded Telstra copper with, er, more copper.
No FTTH; no East-West link for Melbourne so you can get to the airport without going through the city centre - I hate all politicians.
I, who doesn't need it (live in the western suburbs of Brisbane) and have very good adsl connection with mostly very good VOIP, will get NBN before one of my friends who lives 40km from me - in the sticks as they say - and relies on mobile phone for his internet at home. My sister in Launceston and friends in Hobart tell me the same story so I'm sure this is echoed around oz.
WTF! The NBN has been bastardised by Turnbull et.al. and they should be pilloried at the next election. A world class system reduced to a deploy-where-it-pays system.
Exactly - I'm expecting the FTTP termination box to be installed on my house within the next month (we've received written confirmation of this phase of the rollout), and I'm chuffed to be getting the 'original unmolested' iteration of the NBN. BUT I already get ADSL2+ sync speeds around the 17/2 mark...
There are so many other areas that would be in-line with the NBN fibre trunks that should be getting the service before us.
$700k would also connect a non-trivial number of nodes to the network, even at the over inflated rubbish price-per-node estimates currently being used.
What a waste.
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