RIP Steve Gold. silentmodems.com.
To follow up on a couple of comments; prestel used V23 modems - it was originally designed to be used from a modified *television*, not a telephone. (It made sense in the 70s - most people had a TV, but they were still a bit too expensive to have a second..) Only later did they relent and allow Set Top Boxes/dedicated terminals/computer access!
Prestel sets had the same feature as BTX - you could set the customer ID in memory, and it would be sent out when an ENQ code was received. Whatever system it was connected to... Many viewdata-format BBS owners found prestel IDs in their logs ...
The Prince Philip prestel account was, I am told, set up for a demonstration and never actually used thereafter... I was promised screen grab from the "hack", but sadly never got them.. The System Manager ID used was, I understand 2222222222. If you consider that the public demo account was 4444444444 and Micronet's demo account 8888888888 ... It's a wonder they didn't get dropped in it beforehand.
Telecom Gold was a separate text-based service that offered messaging with other national services around the word and was thus great for business communications. There was a gateway from Prestel quite late on, but it was cumbersome.
And thanks for the links to viewdata.org.uk - that's my site :) I really must so some updates...