Um...
Wasn't Odin that dude that ripped out one of his eyes to see better?
Parallels is changing its branding again – partly – this time to help customers better distinguish between its virtualization software and service provider businesses. The desktop virtualization and management side of the company will be keeping the Parallels brand. But the service provider side – which offers automation, …
"As ODIN is the name of the tool to flash new firmware to their mobile phones."
The 1990s called and want their firmware update technology back.
"Do these marketing wallys ever bother to see if the name they want to rebrand themselves with is already in common use elsewhere?"
Well, a firmware update tool is hardly setting the world on fire with its popularity.
I think the number of non-Samsung sites offering phone Odin downloads is worse for the Odin, rather than it being a tool implementing an obsolete firmware update method.
Aahh, SWsoft Plesk, then later Parallels Plesk Panel after the transaction, new name, even more bugs. All those late hours spent trying to fix the unfixable butchering of Linux thy name is Plesk, witnessing the crowds of similarly imposed crying, "why oh why do you do this to us SWsoft" online.
Fun times.