The pictures are getting worse...
What a difference an 'R' makes!
Rubik - a 3-D combination puzzle
Rubric - a heading (coloured red) or a set of rules
Rubrik, the enterprise data management start-up, has come out of stealth with $10 million funding – including Silicon Valley elite cash contributions – and an intention to knock over Symantec, EMC, CommVault and Veeam in the back-up space. Angel investors include: John Thompson, ex-Symantec CEO and current Microsoft chairman; …
"offers live data access for recovery and application development by fusing enterprise data management with web-scale IT, and eliminating back-up software". Once its software is installed
So install their (backup) software and you don't need to install backup software. Can I have some of what they're on, either the powdery stuff or part of the ten mil?
This seems to be nothing more than a scale-out actifio play - aka web-scale actifio. That said, there is surely a market for this in the new age IT where applications are designed to be tolerant to latency but not in the main data centers of enterprise. The storage characteristics for serving live data for traditional workloads is different from that required for storing archive data - one is read majority and the other write majority. When you mix these - shit hits the fan and the value proposition disappears beyond slide ware. There is only so much caching can do.
Ultimately, this would be another backup software that is designed from the ground up to be simple - iphone app, a mac time machine and all that new age stuff ;-) This is still goodness when compared to the 25 year old technologies in the secondary storage never changed fundamentally.
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