back to article Rubrik back-up killer emerges into daylight with $10m in funding

Rubrik, the enterprise data management start-up, has come out of stealth with $10 million funding – including Silicon Valley elite cash contributions – and an intention to knock over Symantec, EMC, CommVault and Veeam in the back-up space. Angel investors include: John Thompson, ex-Symantec CEO and current Microsoft chairman; …

  1. Electron Shepherd

    The pictures are getting worse...

    What a difference an 'R' makes!

    Rubik - a 3-D combination puzzle

    Rubric - a heading (coloured red) or a set of rules

    1. frank ly

      Re: The pictures are getting worse...

      The Register heading is coloured red. Tenuous visual puns 'R' us, perhaps?

  2. @miketrap

    "Forgetting about Actifio" ??

    Please don't :)

    All sounds vaguely familiar... Look forward to see what's behind all the buzz. Things tend to get messy out here in the world, let's see what happens when their plan comes in contact with the external reality.

  3. Anonymous Coward
    Anonymous Coward

    Make's sense to me

    "offers live data access for recovery and application development by fusing enterprise data management with web-­scale IT, and eliminating back-up software". Once its software is installed

    So install their (backup) software and you don't need to install backup software. Can I have some of what they're on, either the powdery stuff or part of the ten mil?

  4. Anonymous Coward
    Anonymous Coward

    Backup technology needs a reboot!

    This seems to be nothing more than a scale-out actifio play - aka web-scale actifio. That said, there is surely a market for this in the new age IT where applications are designed to be tolerant to latency but not in the main data centers of enterprise. The storage characteristics for serving live data for traditional workloads is different from that required for storing archive data - one is read majority and the other write majority. When you mix these - shit hits the fan and the value proposition disappears beyond slide ware. There is only so much caching can do.

    Ultimately, this would be another backup software that is designed from the ground up to be simple - iphone app, a mac time machine and all that new age stuff ;-) This is still goodness when compared to the 25 year old technologies in the secondary storage never changed fundamentally.

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