Jaguar (Land Rover) an icon of British success!
Beautiful sums it up and more importantly, designed and built in Britain...
We've seen many of our marques crash and burn over the past few decades, MG Rover, Leyland etc. and when the wheels fall off, no British investment arm or bank seems to want to put them back on, hence us losing the MG/Rover marque to a Chinese consortium.
We've always been good at building "foreign" cars like the Nissan Micra and the Hondas but there is so little left of our large volume production line brands.
Poor Jaguar Land Rover, they really had a table tennis type heritage with Land Rover being owned by BMW, who scooped the Mini to enter the front-wheel-drive market without having to call it a BMW and building on a brand that has a good reputation and fun factor
The two were then bought by Ford who really had no idea what to do with it except plod the Jaguar X-Type body on a Mondeo chassis..
Enter Tata and they just let it be, as they said, no one understands the brand, design and manufacture better than the Brits..
The results have been astounding to be honest, the products are good, at least once a year I read in the Midlands section of the BBC news page that Jaguar/Land Rover are hiring more staff, so all in an ever better story..
The F Type shows that Jaguar's designers and owners are astute and adapting to en ever changing market. Sure everyone loves a big, fast and beautiful car and even better when it's got a fantastic marque, as Jaguar does.
The Jags ooze class and although they are not cheap, I still think it's a viable alternative to BMW and Mercedes, plus buying one, the owner knows that it's proudly British, provides jobs, export revenues and still turns heads when you drive it...