I'm just glad that Sweden avoided sparking a conflict with Switzerland by declaring Helvetica the Swedish National Font!
A Strategy Boutique tasked by the Swedish government to come up with a new brand identity for the land of Abba and surströmming has spunked God alone knows how much wonga to create a "global brand identity" comprising the country's flag and the word "Sverige". The new Swedish brand frontage - with flag and shiny new font …
We could do with some words superimposed on our flag, even if it is just THIS WAY UP. Bloody annoys me when I see it upside down, not quite sure why (probably growing up in the bosom of the British Army of the Rhine). Or just stick that Welsh Dragon on it, that'd make it a bit more obvious, as well as giving them a proper place on the flag. But, for goodness sake, keep those responsible for the London 2012 logo WELL AWAY.
Nottingham City Council splurged £126,000 to a design company for a re-branding. They came up with a capital N at a slight angle...
Apparently it's been ditched - http://www.dailymail.co.uk/news/article-1083071/Original-Robin-Hood-logo-reclaimed-council-new-125-000-brand-fails-attract-tourists.html
or even "the flag will be just as relevant 20 years from now as it is today"
I can't be sure, but I do suspect that the Sweedish flag has been around for a good length of time already, and in all probability will carry on untill well after I'm pushing up the daisy's.
As one of the people footing the bill, I would very much like to state that while it's not my idea and I would never condone such an action, I have full understanding for anyone who would propose to exile anyone involved in this together with the macs used to a hole in the ground without internet connection and fill it up with concrete!
Söderhavet (the Southern Ocean) is clearly thus named because that's where the "creatives" who own the company want to retire to, in order to live on a nice tropical beach while necking Mai Tais. I mean, that's why you take government contracts, innit? Huge pile of wonga, f*ck off before the ink's dry....
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