A very sensible move from Microsoft, they're obviously aiming for a very high installed base from the outset. Much unlike Win 8.
I'll be taking them up on the offer.
Microsoft is planning a big push for Windows 10 and will be giving away the new operating system to Windows 7, Windows 8.1, and Windows Phone 8 users in the first year of release. "With Windows 10, we think of the operating system as 'Windows as a service'," said Terry Myerson, Microsoft's VP of operating systems. "In next few …
Interesting that they didn't include WinXP in the list of starter platforms. Seems to me that, if they really, really wanted to do away with XP once and for all, they'd be targeting it with this offer from the outset.
But then, my daddy didn't raise me to be a marketdroid, so ....
Since Win8, the kernel has required CPU features that didn't exist when XP came out and which weren't universally available until the middle of the last decade. I imagine that offering a free upgrade to a load of consumers with XP-era hardware would have been a support nightmare. Yes, you would rig the upgrade process to check before changing anything, but you'd have to tell the ineligible users that they weren't in fact eligible, contrary to what they'd read in your adverts. Good luck with trying to explain instruction set extensions to Joe Public.
Also, they probably figure that anyone still using XP after last years doom-mongering is unlikely to have done so purely on grounds of price, and Win10 won't actually run all those IE6 intranet apps.
XP isn't getting a free upgrade because of hardware specs and there's still real money to be made with updates and support contracts.
What about people with Vista though? It's practically Windows 7 once the Platform Update has been installed, the install base isn't that high, yet MS still can't resist giving them another poke in the eye.
""With Windows 10, we think of the operating system as 'Windows as a service'," said Terry Myerson, Microsoft's VP of operating systems."
So is he saying you can't buy Windows 10, you have to pay protection money forever and ever? (Subscription only?) If so, then in my organization, Windows 10 is DOA.
>in my organization, Windows 10 is DOA<
Are you speaking as the CFO? Many organisations are heartily sick of IT needing big lumps of capital for point-in-time "upgrades" which create an asset of dubious value. The predictable, tax-deductible payment for 'Windows as a Service' which can be ramped up or down to match headcount may be preferred.
>"upgrades" which create an asset of dubious value.
So then you depreciate the asset, which gives you your tax deduction?
Rental might be easier, but I know banks who were still running XP last year. I would hope a CFO might take a 13-year sweating of assets over paying four times that, just to get an easier tax deduction.
>in my organization, Windows 10 is DOA<
>Are you speaking as the CFO? Many organisations are heartily sick of IT needing big lumps of capital for point-in-time "upgrades" which create an asset of dubious value. The predictable, tax-deductible payment for 'Windows as a Service' which can be ramped up or down to match headcount may be preferred.
I completely agree, we've moved to yearly payment via an Enterprise Agreement. It's great for us in IT as we have a constantly shifting workforce, but we have to keep explaining what it is to the Finance Dept. Collective memory like a goldfish comes to mind.
No, that is *not necessarily* what they are saying. At this point do not draw conclusions. He could be intending that the approach to Windows will not be version by version (e.g. XP to Vista) for the next while, rather like a web service i.e. you get "Windows" once, and new versioning just gets rolled out as updates, no need to buy 'upgrades'.
But at this point don't jump to conclusions.
I think that this paragraph points to Windows 10 not being subscription:
"The upgrade will only be free in the first 12 months after release and will last for the "supported lifetime of the device." Microsoft said the new OS will run on PCs, tablets, phones, and a new device to be announced later today."
And honestly, don't most organisations already pay a type of subscription fee? It's called "Software Assurance."
A. Nadella: There is no fundamental shift to our business model....We want to be able to service our customers more like an Internet service. (So, emphatically NOT subscription Windows.)"
Re: I'm free! No, you're an idiot: Re: Subscription
A. Nadella: There is no fundamental shift to our business model....We want to be able to service our customers more like an Internet service. (So, emphatically NOT subscription Windows.)"
So they want to service you like Comcast or your ISP?
Good thing I don't have a dirty mind..
""Once a device is upgraded to Windows 10, we'll be keeping it current for the supported lifetime for the device.""
So... does that mean that windows is locked to my hardware profile? and every time I upgrade a component after 12 months I will have to re-purchase it? Or the serial number I used to procure the Win10 update is consumed and locked to that device unable to use it again?
"So... does that mean that windows is locked to my hardware profile?"
Basically they are saying its the same licence as W7 OEM - which was basically only allowing re-installation during the manufacturer's hardware warranty period. Presumably the OEM builders had an arrangement to do that. In my home experience you can't move, or reinstall, on a new motherboard. Even the W7 Retail seemed to have cloning protection that limited any hardware changes, including a new disk, to one every three months.
If they are treating their free upgrade as an OEM - then that could be debated as fair enough. If that's the only option for W10 then they are cutting out anyone who does their own hardware upgrades.
You can install windows on a new motherboard.
There's a program somewhere (spui maybe) that displays a set of numbers and a freefone number to call. You enter the numbers and it gives you back some more. Enter those in that program earlier and windows is activated again. It's all free, no human interaction, and takes about 5 mins.
Went through this exercise as Christmas time with the son's computer, took his hard drive and video card and built a new computer around them. Because we had the OEM version of Win 7 pro 64 bit, it fired up ok then expected us to re-activate. Had to do this over the phone as we had issues with connecting to the internet service. All good now.
In my home experience you can't move, or reinstall, on a new motherboard. Even the W7 Retail seemed to have cloning protection that limited any hardware changes, including a new disk, to one every three months
In Win XP you can move to new hardware by a nice hack.
Clone the original HD, put new HD back in the original hardware, boot, say a prayer then open Device Manager and delete all system devices and drivers (ouch!). POWER OFF the machine (do not shutdown Windows), then put new HD in new hardware. After a few reboots, you're in new hardware. Works most of the time, if it doesn't, that's why you saved your original HD.
I suspect they want to kill off Windows 8 ASAP, so they can forget it ever was. As for Windows 7, it's shaping up to the be next Windows XP - the thing that refuses to die and devours their product evolution strategy. Windows XP users however will be left to slowly die on the vine.
I've tried the betas of Windows 10 in a VM and used it to test software. While I'm not a fan of Windows in general, I think that you could sit most Windows XP, Vista, and 7 users down in front of it and they wouldn't be any more unhappy than they would with any other change. I remember trying the betas of Windows 8 and thinking what a mess that was. I'm not seeing that with Windows 10.
On the other hand, I don't like the "all your data is belong to us" cloud/data harvest focus in Windows 10. It's an absolute pain in the arse to try to turn that off on installation, and I don't know how to turn it off retroactively, or check if it is off. If I wanted to send all my personal details off to another country to be pawed over by sweaty foreigners, I would type them into Facebook and forgo the illusion of privacy. Somehow the "personal" seems to be going out of the "personal computer" and it's getting turned into the watchtower in a panopticon.
re: "Windows XP users however will be left to slowly die on the vine." I would never claim that XP is perfect, but has Microsoft offered anything since that would justify cost + time + hassle of "upgrading" and migrating all my goodies (some of which would have to be upgraded, unless MS' latest and greatest can really work an elderly version of Photoshop)? My choice to make, and YMMV.
Need an icon with Munch's "The Scream" on it, but facepalm will do for now.
He might not be talking about paid subscriptions, I think he's talking about 'service' i.e. Windows versions will be downplayed. You get on board and new versions are rolled out automatically, no need to go buy an upgrade DVD.
It doesn't make much difference any way. The vast majority of computers will come with Windows pre-installed. The number of people who change the OS during the lifetime of the computer is very low. So the 'upgrade' merry-go-round is sort of out-dated.
What I think he is saying in other words - don't hold me to this - is that you buy a computer with the Windows service pre-installed, and it upgrades automatically, no need to buy the upgrade DVD three years later.
It's early yet and there may be changes.
Are you prepared to pay for it after the first year? Yep. That's the small print. You are moving your operating system from a pay once, keep forever model, to a rent model.
You get Windows 10 for the first year and then you pay for it yearly, like Office365.
Still interested? I thought not.....
> "The question of 'what version are you running' will cease to make sense".
It sounds like their plans for world domination have continued unabated. Switch to a subscription 'perpetual rent' model, make it so you can only buy 'apps' from them in their walled garden (they decide what gets sold, and take a cut on every transaction), etc.
It sounds like they still plan to give short-shrift to the 'traditional desktop' in favor of 'mobile everywhere'.
Still seems like a bad plan for the consumers (in general) and desktop users (in particular) to me...
This is confirmed false and now clearly a case of dodgy reporting.
During the post-event Q&A Terry Myerson said "Upgrading is free if you do it within a year. If you upgrade later than a year after launch there will be a cost associated with doing so.This is not a subscription model. *aside to guy next him* that would be nuts. Nobody would do that".
So, there you go. Business as usual, one year special offer on price (100% reduction), no subscription, some really nasty spin from the journalists present* and the usual paranoid hate and FUD from El Reg's legion of
Google employees commentards.
* speaking of which, the video of the event is crazy. Watch what happens when they bring out the hologram stuff. Did you see that? That's right, nothing happens. Show these people a slightly bigger iPhone and they scream and cheer and clap and weep for the genius of Apple. Show them some Tony Stark-level working technology and they go "meh".
I think we have the wrong journalists.
And we can switch it off easily?
To quote Robin Williams, "Fuck NOOOOooo!" They'll build it into Ring 0 just like they did with GDI, so as to "improve performance"...and make it neigh on impossible to be rid of. (After all, it listens to your conversations, doesn't it? Why would Micros~1, or any of its TLA "sponsors", want you to shut the thing off?)
Cortana Built in..., just Just like the damned cloud junk in 8.1 that takes witchcraft and human sacrifices to disable..
I like the idea of an AI in my PC, I like the idea of being able to ask it to do something and it does it.. I do NOT like the idea of it going off and talking to the outside world to do it... Not just because of security, but because I want it all to work even when I have no connectivity at all.. I hate the cloud because of that... Cloud should always be a bonus, not a requirement...
I'm thinking of my missus' iThingy with its SIRI. It'll be sitting harmlessly charging its little batteries, when suddenly Siri will pipe up* and tell us that he/she is searching for something or other. I assume at some point or other it will phone someone at random.
*Always when the TV is on, so I guess some phrase coming out of the ether made him/her wake up.
Trustworthy computing was never intended to benefit you, it was for them! They could trust that the version of windows was not stolen.. and you thought that it meant that you could trust the OS? Kind of like UEFI and secure boot, it's not for you really, it's for them.
That just about sums up Microsoft's attitude to security. It's a feature rather than and inherent part of the OS, and here we are, 20 odd years since Eindows first came out, and it is still seen as a "nice to have" instead of a legal requirement under the "fit for purpose" bit of the Sale of Goods regulations
> That just about sums up Microsoft's attitude to security. It's a feature rather than and inherent part of the OS
Really? You think so? Who spends as much on securing their products as MS? Anyone? Anyone at all?
Didn't think so.
And it's not an inherent part of any OS except TAILS and even that's broken in places.
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"Who spends as much on securing their products as MS? "
Probably no-one, but a fair proportion of that cost results from the fact that it is always an afterthought.
Security *is* an inherent part of most OSes, even Windows. The problem with Windows is that every time someone comes along with an existing app that depended on a small hole in the design, Microsoft reason that *their* customer is the end-user, who buys a Windows upgrade and expects everything to carry on working. Therefore, every version of Windows must be backwards compatible with every security hole ever used (even accidentally) and a second layer of attempted security has to be poured on top.
Contrast this with the Linux approach which consists of Linus bawling out the "f*cking cretin" who made the "buggy pile of shite" and then issuing a new kernel that plugs the hole.
Lastly, for extra points, compare and contrast the market share of the two approaches. Then explain to me why it is worth caring about security in the current business environment. :(
If all Windows 7 and 8 users get a free upgrade, Microsoft will only get revenue from sales of Windows 10 bundled with new computers or from Vista upgrades, which seems to me they are a much smaller number than W8+W7 users.
So either Microsoft is leaving a lot of money on the table, or expects to recover it in Office365 subscriptions (doubt it), or I've understood this incorrectly and they mean that W10 upgrades from W7/8 will run W10 for a year and then you'll have to pay for using it after that first year?
Realistically Microsoft are not going to sell more than one licence for the lifespan of most devices, so there is no profit in selling upgrades. If its free users are more likely to upgrade, allowing older versions to be killed off sooner, cutting costs of maintaining legacy code. This combined with the huge marketing opportunity is worth more.
We'll know soon enough when we see the EULA for the upgrade. (At that point, we'll also discover whether all forms of Win7 and Win8 licence are equally eligible for the "service pack".) However, my guess (hope?) is that even Microsoft aren't so clueless as to opt for your "pay after one year" model, not least because it might turn out to be unenforceable in those jurisdictions where EULAs have been deemed "not as enforceable as a real contract".
Since Win8.1 is just a lean version of Win7 once you've put a decent shell on, I reckon this may be how MS intend to get around the end-of-life issues around Win7. (It is clearly easier that adding SHA-1 support to the Win7 kernel.)
It also raises the interesting question of how long software developers will continue to support Win7. In the past, the answer would be "as long as we have paying customers" and this tends to be a block on using features that were only introduced in later versions. However, that logic has never applied to (free) service packs. (Plenty of vendors will expect you to have installed all applicable updates.) Maybe Microsoft are trying to convert their 7+8+8.1 market shared into a 10 monoculture, so that they can push the platform's new features.
>It also raises the interesting question of how long software developers will continue to support Win7.
Do you want to sell to enterprise? if the answer is yes then you will be supporting Win7 until at least 2020.
The main beneficiaries of the 'free' upgrade will be consumers, so your decision to rush to support 10 will be driven more by whether you are developing consumer software (eg. games) or business software.
"So either Microsoft is leaving a lot of money on the table, or expects to recover it in Office365 subscriptions (doubt it), or I've understood this incorrectly and they mean that W10 upgrades from W7/8 will run W10 for a year and then you'll have to pay for using it after that first year?"
Or they're gonna go the pay for patches updates, which I'm increasingly seeing coming, in light of the recent "we don't patch difficultly exploited reported bugs". Since the whole thing is a security nightmare, there is money to grab, here, and probably nowhere else.
How it's gonna go with users is anything to go by ...
It's also possible that while consumers will skip the bill (I surely will) it'll be businesses that end up paying for 10 and any future versions (and all of us will just pay more for services/products we buy). I believe that MS already required that any of these consumers/employees devices connected to the corporate system with one of their devices and it becomes a license that business technically had to cover for. Plus MS made it trivial to burn through the 5 device licenses per head (that come in SA). It'll be fun watching this and trying to lower usage.
Plus all the usual ways to nickel and dime, no way MS will lose (though I would not mind;).
going to be free for the first year for a reason
Because windows 8 was such a pile of unpopular poo, m$ needs the free loaders to grab as many copies of win10 as possible before they start charging for them
Lets face it....even the m$ lover at work has dumped win8 and gone back to win7.....
But then the only reason I can think of that Linux has'nt got a bigger user desktop base now is the old saying of "nobody got fired for buying IBM.. sorry microsoft"
I doubt it. The cost of upgrading an old PC has been in three digits for the last version or two. Lowering it to zero will make a big difference to how many people bother. The cost of buying that same version on a new device is about a tenth of that and is in any case hidden in the cost of the device.
And with that... Googles Chrome Books just gained a boatload of credibility. I'd love to say that I didn't see this Windows (as a Service)... happening, but that would be the understatement of the Century.
And with this... closes the PC Age of Windows...
Thankfully we still have Linux to keep us sane. That Year of the Linux might not be so far off now...
Many businesses already have a subscription under the OVS, its nothing new, just becoming more mainstream. I am a Linux sys admin, and even I will admit that I wouldn't give my users Ubuntu or some alternative, the cost training to use it would be prohibitively expensive and i reckon 70% of them would revolt.
"For consumers not wearing sandals, choice of Windows 10 for £0 or some ragtag unsupported shareware OS for £0 is indeed a 'no brainer'"
However GNU/Linux is available in various distributions, some of which have paid support pricing models (warmtoned headgear), and some of which have 3 to 10 year free support and a fairly solid reputation (smallest US currency denomination plus OS, and Deborah and Ian, and those chaps in London who hold hands just down from the Eye).
Theo De Raat does not strike me as the sandal wearing kind of chap come to think of it.
A free upgrade to Win10 does two things for MS : (1) Gets rid of the embarrassment of Win8 and (2) Shifts significant numbers of users away from Win7. The latter one being the most important, I reckon - otherwise Win7 users will be hanging on for years like XP users have been.
But what does it mean for me as a Win7 user? From what I can tell at the moment, if I upgrade to Win10 then I get a shiny new OS for free, but for only one year. When that year is up, I will have to pay regularly to keep it going.
If I decline to pay, then I presume the OS dies and I'm left worse off than if I had stayed with Win7. And I will surely solve that problem by upgrading to something that is not subscription-based.
This move might backfire and result in a lot of ex-Win7 users shifting to Linux.
A better question... And One that MicroSoft should ask themselves sometime. Is how to you retain "Customers" on your new x:was Platform, and not cause a backwards rush on Windows 7?
And are the Pleb Classes ready to fork out Year on Year for this One privileg to do so, when other means exist. e.g. Phablets, and other such Linux or Apple based Products now exist. And for the most part of the Majority out their. Much better, possibly safer? if not more simply then is the case on Windows today?
What are Microsoft's "Plans" to address other Architecturers like ARM? Do they expect us to be driving huge Beige Boxes in the foreseeable future? 'Cause I don't!
"But what does it mean for me as a Win7 user? From what I can tell at the moment, if I upgrade to Win10 then I get a shiny new OS for free, but for only one year. When that year is up, I will have to pay regularly to keep it going."
Errr no, it quite clearly says "The upgrade will only be free in the first 12 months after release and will last for the "supported lifetime of the device."
I don't know about 'quite clear', since this confusion is evident elsewhere, even on the Win10 Insider forums.
But having searched for the original text of this I agree that the upgrade seems to be free. Can't wait for a proper set of legalese on this one.
"Does anyone dual-boot these days? I'm sure it will work fine in a virtual machine."
What a burden dual-boot is ! No way I'm doing this, giving how much time Win 7 takes to boot fully. I'm choosing an OS, and stick with an MS VM above this, for every MS obligation.
It is interesting that every tentative mention of a possible W10 rental business model gets 3 downvotes - as if to say that is a wrong suggestion.
Does that mean the downvoters know something that is not public? It suggests two alternatives:
a) that is NOT what is planned
b) that IS what will happen - but we weren't supposed to rumble that in advance.
... the first hit is free, as the Dealers say...
Oh and as for "when you put one device down you can pick up another Windows device that you are signed in on and carry on where you left off", do you mean that you can't use your devices without being connected to WiFi/ Broadband and M$ snooping on everything you do?
"You look like you're browsing p0rn, would you like to buy some tissues...?"
"With Windows 10, we think of the operating system as 'Windows as a service'," said Terry Myerson, Microsoft's VP of operating systems. "In next few years, you could think of Windows as one of the largest internet services on the planet. The question of 'what version are you running' will cease to make sense."
I'm guessing that this is weaselspeek for "Large protions of the Windows O/S will now download from the web on boot (providing you have a paid-up subscription) and Windows No Version Necessary will not work if you have no internet connection".
I imagine this makes sense if you consider all PC users to be gamers who have to be connected to Steam etc get their games to start, or if you live in that parallel Stupid Universe.
I see the operating system as fundamental bedrock, not "a service".
Microsoft spokesweasels have a very specific meaning in mind when they talk about services, a meaning not predicated on being the most useful to me under the least helpful circumstances, which is what I require from an OS.
I can see problems with this approach ( always on Internet) as I support equipment that is quite regularly out of range of any Internet service (Can you say ship board computers?) and even on land (in Australia, the land of the non existent broadband) there are places where there is no wifi, or Telstra services that can be utilised.
And who decides when your device has reached end of life? Is it when the smoke starts pouring out the back of it or is it when someone at MS (or one of their partners) decides it's time is up. These are the folks who put fake error messages in Windows 3.1 so it would not install under DRDOS, who tried to obfuscate OpenOffice file formats by naming their format "OfficeOpen", who had their business partners sign up in droves to a "standards" body so they could push OfficeOpen.XML through the approval process.
MS "giving away" a product is akin to the local drug dealer giving away free samples of crack, you'd have to be nuts to want to have your computer pwned by M$ or anyone else for that matter, becoming dependent on the Internet for all of your computing needs is bad. Using the Internet as a tool is good. I don't NEED it for my day to day in-house operations, to do my books, print my paycheques, run my DTP or Office suite. I'm not buying into OSASS, SAAS, or PAAS, that way lies dependency on specific companies, and that dependency gives them power over you. If your Internet air supply gets cut off it can cost you huge sums of money, as can the blamethrowing game when they screw up or their cloud goes tits-up. REQUIRE an upgrade? Apps not working? Watch tens or hundreds of thousands of dollars fly out of your bank account when it was not necessary because everything was working well without the "needed upgrade". Go ahead, prove that they are screwing you, they own all the cards and you're on their life-support system. Good luck.
Pretty sure people are misreading this 'free for the first year' thing. All they mean is you wont get a free upgrade after the first year.
The subscription model applies to features like Onedrive and Office 365 etc that aren't part of the OS but they'd like us to treat them as if they were...
Other Cloud storage systems and Office products ARE available!
Have to say that from the information available (so far!) I'm looking forward to it.
Wasn't there a , more limited, window of time in which Win 8 was also free, post-beta? I recall sitting on the fence w Win 7 and ultimately missing it.
If this is a one year run of free update a la OS X then it seems like a pretty good deal, if you like Windows. MS needs a bit of goodwill, badly & this probably wont cost them much (what % of folks upgrade?).
I will assume no rental Windows past that year. Imagine if your machine stopped working altogether. An OS is not like one program asking for a license top up a la Adobe because a non-working OS would devaluate your hardware. That would be a PR disaster, last thing MS needs.
I think they just want to make sure their new kid isn't shunned like her immediately preceding sibling. This "no chooses to run Win 8x" has been a horrible failure for them, I believe this is intended to make the avg user think well of Windows again.
Buccal orifices of cost-less equines & all that. Rather than seeing Greek hollow statues everywhere.
For those who dislike MS... well no one's forcing it on you. Or us, cause I aint their biggest fan either.
It'll be good for trying to limit OS fragmentation as they discussed. But the issue is it's really going to murder the OEM market. The OEM's are still going to be buying licenses so that will make MS some cash. But with hardware in the last fair few years now happily handling WinX. The amount of people buying upgrade licenses was probably be so small it was ignorable.
But what happens if many users (highly likely) don't bother buying new hardware and just go down the home upgrade route? Will the large corporate customers go into rolling out upgrades instead of a hardware swap? If they do than MS is really digging a hole here for the OEM's, and they aren't exactly in a strong position as it is. Do think it's going to be interesting though to see how it shakes out down the line.
"But what happens if many users (highly likely) don't bother buying new hardware and just go down the home upgrade route? Will the large corporate customers go into rolling out upgrades instead of a hardware swap? If they do than MS is really digging a hole here for the OEM's, and they aren't exactly in a strong position as it is. Do think it's going to be interesting though to see how it shakes out down the line."
Easy fix for you: Win 10 will probably not boot on any of the systems running W7 (CPU tweaks, RAM, ...). But surely it'll boot on most default W8 gear. Solved. W7 killed through "no support", and W8 killed through "I want the mistake fixed". Actually quite clever.
"The question of 'what version are you running' will cease to make sense"
Oh yes it will, unless MS offer absolutely seamless, in-place upgrade and guaranteed backwards compatibility for applications.
Installing an OS is only the start: then there is all the hassle of installing and configuring the OS _and_ all the applications.
> Oh yes it will, unless MS offer absolutely seamless, in-place upgrade and guaranteed
> backwards compatibility for applications.
MS has been having trouble not breaking things just for relatively simple 'security patches' lately.
Imagine how well things might go if relatively significant 'OS Upgrades' are automatically installed onto your system.
Microsoft's lifeless presentation today with nobody giving much applause, featured speakers talking about how Windows 10 will be free for existing Windows 8.x and 7 users. They talked about how Windows 10 will be an evolving platform that will constantly be getting new features. What they didn't say, is that the point of the free upgrade is to get people locked in, just as are the users whom are trapped in the Office 365 prison. I wonder how many people will take the bait?
Richard Stallman has been warning of computing as a service for years, and all his points are valid, especially in the era of government spying and data breaches.
I presume Microsoft had no choice to make Windows 10 free , with Apple and Linux already providing a free OS and with PC sales declining the typical Windows user doesn't need a new OS , with more applications now web based and with iOS / Android dominating the mobile sectors Microsoft has nothing new to offer besides headaches for IT managers around the globe.
As a web / application developer I have Windows on a laptop just for IE compatibility testing , otherwise its just collecting dust.
Isn't this kind of how drug pushers work? Give you free product for a while, then when you can't do without it, start charging and price the product as they see fit? After a year's free ride, is the user (or corporation) going to go through a painful upgrade process? Nope, MS has you where they want you.
And one thing I find a bit worrisome is the statement re. upgrades "..For the supported life of the product." Hmm... that seems a bit arbitrary. Perhaps the supported life of the product is 2-3 years as defined by MS and whatever deal they've struck with Dell, HP, etc. That means no upgrades for you, but you still have to pay your subscription fee for Windows or no OS for you either.
I think I'll keep on using Linux unless someone forces me to use Unity.
'supported life of the product' phrase concerned me also. I at first thoight of 'the product' as a piece of hardware, and supported as in the guarentee period.
Then I stopped thinking like a consumer and started thinking like a s/w salesperson. The product as the OS plus the service contract, pay for a year, get updates for a year. Fail to pay the following, might as well run XP as you get no updates (and probably hounded by the OS telling you this every hour or so).
I doubt they are ready to deactivate the OS on service expiry, but it would be fairly dificult to watch any movies or play any games (even offline) with Cortana chirping in like a nagging P.A. every so often (I remember how annoying Windows got when it needed to reboot to install updates)
And no, nobody is going to force you to use Unity, if you have issues with Systemd you are fast running out of options though).
Brain dead operating system
I'm a computer professional - I wouldn't use it if it was free, I wouldn't waste any time with such a crappy system.
[.....Can a paid Microsoft commenter at this stage reply to me and say that I just don't understand the excellent intuitive interface which is the direction of the future and people are just stuck in their old ways and this is the future of computing and why don't people give it a go..........]
I used to be a programmer for windows when it was a decent operating system. At windows 8, I refused to write for such a dysfunctional system and I will never buy another Microsoft product while they try to push their rubbish on customers who just want to use a decent system.
I really don't understand why they want to create a system that degrades what users can do. My online banking implemented a hand held device banking system along the lines of what Microsoft wants to do. The system takes about 3 times longer to use and its just a painful experience.
Windows 7 is decent, windows 8 is a joke and windows 10 is the same. Microsoft should make the OS more intelligent than windows 7, not 30% as usable. I am horrified by the mentality that takes a good product and a good company and produces a product that will bankrupt them. I'm running more than 10 computers and Linux is my next OS (and not a Linux that tries to emulate windows 8).
[........Can a paid Microsoft commenter please say here that Linux is useless and only geeks use it and people who use it don't have a life......even though most of the internet servers are Linux machines which are much more stable than Windows......]
Also I have software company that will never write software for windows 8 or 10 or any other brain dead OS and I have a reasonably high level of expertise with computers.
[.......Can a paid Microsoft commenter please find another job and leave public opinion alone. It is very insulting to attempt to manipulate public opinion by writing rubbish in response to peoples genuine concerns about an OS going bad....]
I'm waiting for the restructuring of the company. That's what will happen next (12 months I recon).
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