Learn Japanese Business
This isn't a new tactic for Japanese business. For example you mention that this is the first OEM of the "new" hybrids but to sell in the Japanese economy is has to typically be of local reselling. For example Nimble Storage has had an existing relationship with Toshiba for some time (while Toshiba isn't known for storage, they are known for technology at last glance). And others, NetApp, IBM, HP, etc have done similar tactics in the past. But hey, keep up your "obective" reviews there Chris.