Sony boss: Nork megahack won't hurt our bottom line Sony’s chief exec Kazuo Hirai has predicted no major financial impact on the entertainment conglomerate after the recent cyber-attack on its Sony Pictures movie studio division. "We are still reviewing the effects of the cyber attack," Hirai told reporters at the Consumer Electronics Show in Las Vegas, Reuters reports. " …
'Quite clearly nobody is dumb enough to be seeding those movies surely? I mean unless you want a visit from the plod with a sledgehammer at 1AM.'
Seeding via Tor and a couple of vpns from one of the *stans over various open WiFi hotspots. Waiting for the Nork goons to arrive at this very moment. USB sticks carrying a decent 1080p version are are currently in the mitts of a trusted courier on their way across the lake from China headed for one of the seedier suburbs of Pyongyang.
Are they saying that film piracy has no effect on studio profits?
Not pro piracy, just pointing out an apparent U-turn in policy.
“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means what I choose it to mean, neither more nor less.”
I guess the impact depends on which column of the balance sheet you are recording
Supposedly 15K servers were destroyed (not just infected or erased, but actually rendered non-operational).
If that's true, and plugging in let's say, $8K per server, that would make the lost servers alone worth $120 million. Now maybe Sony leased all this gear and had great insurance coverage, but there is going to be an insurance deductible and an increase in insurance premiums or risk premiums by the leasing company. Plus I heard that Sony employees lost a few days of productivity each, as their IT infrastructure was torpedoed.
That's got to cost something, beyond the loss in revenues from the movies that were put on the interwebs.
This still isn't material to SONY though. They have group sales targets set for 2014 according to their annual report in 2013 of 8trillion yen or about £44 billion. That is a whole load of money. Risks into the big millions are probably insured and the deductibles a rounding error.
Supposedly 15K servers were destroyed (not just infected or erased, but actually rendered non-operational)
The thing about attacks such as this one is that exaggeration of the damage is always to be expected...
To destroy a server physically, you've got to do something like turning off the fans - and even then, most units will just shut down, not melt. I don't believe a word of it.
Vic.
So, having your office PCs compromised, wifi compromised, servers wrecked, effectively having the offices closed for a month, has no harm on your bottom line? O RLY? I do seriously doubt this, and if it's true, it makes me wonder just what exactly all these people at Sony are actually doing?
"The US government blames North Korea for the attack..."
Is there room for another reg. measurement standard? Because I'd like to suggest a measure to help gauge the veracity of US intel/enforcement agencies' accusations of guilt based on flimsy to no supporting evidence.
This unit should be known as the 'bollock' (abbr: BOLX). The degree of BOLX detected could be prefixed with the standard indicators mega, giga, tera, etc, For example the current FBI accusation against the Norks could be a benchmark of ... hmmm... maybe 1 gigaBOLX?
Your thoughts, people.
This unit should be known as the 'bollock' (abbr: BOLX).
You can have your BOLX if I can have my Hoover* (unit of measure of power). Besides, I got into IT as an escape from becoming a trick cyclist, so probably not even then.
*Sorry, couldn't link directly to the entry.
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