Re: Control your media better.
NOTE: Consider a Sarcasm Mode or Joke Alert in your comment.
"Why not up-scale cinemas to stream content to screens just like the rest of us plebs?"
They're actually working on that. Many upscale theaters are actually film-free. They download the movies off dedicated private connections to local storage. As I recall, it's in a proprietary format that doesn't translate well and they make sure the movies can't be bummed off the connections in transit or the servers at rest.
"Oh, what was that? Most of your revenues are made on formats that are easily ripped, then posted to pirate streaming sites? Well, stop doing it then :-)"
As I recall, that isn't true. Mainstream cinema goes through a number of specific stages of release, with home video being towards the bottom of the chain. First it's theaters, then theater-like firms like cinema cafes, prisons, and airlines where revenue is still generated per view, then pay-per-view and on-demand systems, and so on. Rentals (in this case, Redbox and BBX) tend to coincide with home video due to the common medium so it's not a big benefit to them anymore.
One of the bigger problems for the movie companies, particularly in lower-end market, is the screener who records the movie as it plays in the theater. The quality is crap but it's quick, and since it happens during the key box office stage, this has the potential to hurt. Since you have to be able to see and hear the movie to enjoy it, it's always possible to record it, particularly using newer covert cameras hidden in prescription eyeglass frames (prescriptions mean they can't be forced off).