Re: SEO "against the rules" with Google?
"You're really reaching trying to draw some big distinction between what Microsoft did and what Google is doing. They aren't exactly the same, but they're a lot closer than you want to believe."
They are nowhere near the same. Back in the day there was effectively, for nearly everyone, no choice other than to buy a Windows PC. Businesses used it, nearly all PCs in a computer store were Windows based. Apple was being bailed out by Microsoft, Linux was solely in the hands of the few that knew.
It was almost impossible to switch as well, business apps (non-mainframe/unix style) were pretty much exclusively WIndows as were most home products and games. Therefore windows had gained a near-monopoly on people's desktops and they were starting to manipulate that fact by restricting anyone else either with exclusive APIs or creating their own standards. In the browser sphere IE came preinstalled, IE was the one that most people knew about and IE was the only one that would work on many sites which claimed "This site is best viewed using IE" Or "this site requires IE".
Google on the other hand appeared into a marketplace that was already quite crowded with some big companies involved and it won through user choice - often having to remove the default option to choose Google instead. Today, there is still plenty of choice and it is simple to change your search provider with zero effort, zero repercussions and zero lock-in (purely search not e-mail etc)..
In the smartphone arena there is plenty of choice - iPhone, Windows Phone, Dumbphones, Blackberry, Amazon phones, Cyanogenmod phones, custom roms, firefox OS, etc. Three of those are based on the work of Google but are completely free to use any search provider they wish or any apps and profit form it in any way with no commitment to Google.
Google have given away their IP in android for anyone to use and compete with them solely because they are confident that their range of products is enough of a draw to keep people using them when given free choice (Apple, Microsoft and Amazon's phones provide equivalent features in Maps, search, browser, e-mail etc so you don't lose out in raw functionality).
It is a very different situation.