...that given the inability of the criminal "justice" system to catch fraudsters and lock them up for a good long time, a publicity campaign is a good idea.
I imagine the scene at a top London "creative" agency. A bunch of hard nosed rozzers are looking suspiciously across the table at some weird looking "creatives". The atmosphere is tense, with the police having sat unblinking, and saying nothing for a good ten minutes.
Head creative: "So, you want us to create a compelling above the line campaign, with glossy and engaging imagery, with the subtext 'if you're a victim of fraud or identity crime, don't bother us, its your own fault'?
Head rozzer: "That's it. Just like those endless, agressive anti-piracy ads from FAST that bore everybody stupid at the beginning of films and DVDs."
Head creative: "But they clearly don't work, and they're targeting the wrong people, surely?"
Head rozzer: "You leave the thinking stuff to us, and just make the bl**ding adverts."