Google bags huge Times Square ad space for New Year's Google is the first customer to book advertising space on a gigantic new billboard on Times Square, which has a going rate of more than $2.5m for four weeks. World's largest billboard on New York's Times Square The newly unveiled megascreen is currently showing a digital art exhibition until 24 November, after which the …
" The obscenely large adverts will be displayed on the highest resolution LED of its size in the world, with a pixel density of 2,368 by 10,048, far higher than 4K ultra high definition."
Don't think you meant density - or do you mean a ridiculous level of ppi?
Thought not.
so not quite the 8 stories they said in the story !!
more like 4 max, or is this times square in pigmy land?
And yes the pixel density issue.
Please can you take this reporter out back and spank him / her with a leather strap !
THOU SHALT NOT COPY PASTE WITHOUT READING
Actually, according to folks who should know the sign is over 77 feet tall and nearly 330 feet wide, which I assume includes the wrap around the corners.
The sign that's 820 x 39 is installed near the King Khaled International Airport in Saudi Arabia but it's nice to know I'm not the only one who misses a few details every now and again.
For the confused, here's the conversion to ElReg units we all love.-
Height - 169.1487 Linguine (2.5687 Double Decker Bus, 0.1712 Brontosaurus)
Length - 717.7226 Linguine (10.8944 Double Decker Bus, 0.7266 Brontosaurus)
Area - 114.5098 nanoWales (0.1145 microWales, 0.5873 Football Pitch)
"Is there anybody with an internet connection who doesn't know Google[?]"
The question here is not "how many people with an internet connection do not know Google?", but "how many people with an internet connection do not know how much Google know about them, and what does Google do with this data?"
They promote the brand so heavily because competitors do, too. Whichever of them stops pulling loses the tug-of-war to the slow alteration in people's impression of their importance and value. Some people (me) will still choose the one we like, because iconoclasm. But we're not the only people, there are a lot who lack emotional strength, and there are new people made every day who may take years to realize there are differences in the product worth seeking out. If by that time they simply have a denigrated opinion of one or the other brand, it's a lifetime net win for the winning one. And the margins on fizzy-sugary-drug water are phenomenal.
If Google got this for $2.5million for 4 weeks then they got a bargain. I would have thought that a huge animated display in Times Square for 4 weeks in a very busy shopping period would have cost far more. (This is less than the rate for a 30 second commercial during the Superbowl.)
"almost as long as an American football field"
I am constantly baffled by the use of 'football field' as a form of measurement as used on the telly.
English accents narrrating a U.S. programme and I am never sure whether it is an F.A. field or U.S. field. El Reg's accurate reporting wins again.
It might be a recognised standard, but I struggle to figure out which pitch this is about. The football pitch is said to be about an acre, or 4'050 square meters; but all the football pitches I could find, from the diminutive American football field's 6'400 square yards to the massive Australian rules football fields (variable, but over 10'000 square meters) are much bigger.
Bet the security is going to be tight for the display access around midnight on the last day of 2014. They are likely to have a live feed of the ball thing dropping, so if you can tap the line and inject your own image stream, well that would gain some headlines and an entry in Wikipedia once you are caught, publicly pilloried, and then hired by Google.
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.. God, let it be driven by Windows, so we can enjoy an around-the-block BSOD on New Year's eve.
That would simply be the most epic picture to enter 2015 with *ever*. There is simply no message that would convey more sarcasm than that. I'll be able to die happy then (probably from alcohol poisoning, although my aunt's cooking may beat it to it).
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