back to article NetApp cyclists part from storage firm... go to Bora Bora

NetApp's sponsorship of the European Endura professional cycle racing team is no longer, er, on tap. The team formerly known as Team NetApp Endura will rebrand after gaining a new sponsor in the form of Germany's BORA, which makes cooker surfaces and cooker extractors. Team NetApp Endura was formed for the 2013 season, …

  1. Graham 24

    Hope they've sorted the legals

    Bora is the name of a rather expensive (£2000+ a pair for top-end) wheels made by Campagnolo, an Italian manufacturer of cycling components.

    1. GitMeMyShootinIrons
      Devil

      Re: Hope they've sorted the legals

      Warning - Daily Mail style joke response...

      Oh, you know those clever legal types - The German lawyers will say "Ach! Our BORA has ze kapital letters, jah?"

      The Italians will nod there heads and then beat a hasty retreat....

    2. Zog_but_not_the_first
      Meh

      Re: Hope they've sorted the legals

      Not to mention a car model by VW. And I bet there are more too.

      1. Graham 24

        Re: Hope they've sorted the legals

        The car's probably not a problem. Typically cycling teams are sponsored in part by one of the three main drivetrain & component manufacturers (Shimano, Campagnolo and SRAM), and there is usually a requirement to black out the names of any component made by someone who isn't a sponsor.

        I bet it'll be an interesting discussion if the new team is part-sponsored by Shimano, and the main sponsoring name is the name of a key product by a competitor. Most people watching cycling and seeing the name "Bora" are going to think "I must buy some Campag. wheels" long before they think "I must buy a German kitchen appliance".

  2. Chris Griffin

    Tour de France

    Perhaps El Reg should stick to IT comment.

    Netapp Endura competed in the TdF this year and performed exceptionally with Leopold Koenig finishing in 7th. Top 10 would be considered a fabulous result for any "second tier" team.

    Paris-Tours is a relatively minor race. Trying to extrapolate this to the entire season is like trying to say that Arsenal had a bad season because they didn't win the community shield.

  3. manicminer

    NetApp did actually ride the 2014 Tour de France

    NetApp did ride this years Tour de France. One of their riders finished 7th which isn't bad for such a small team.

    1. Forget It

      Re: NetApp did actually ride the 2014 Tour de France

      http://www.cqranking.com/men/asp/gen/team_palm.asp?year=2014&teamcode=TNE&podium=1

      shows:

      Victories 5

      Seconds 10

      Thirds 14

      Doping incident 0

      1. Lusty
        Black Helicopters

        Re: NetApp did actually ride the 2014 Tour de France

        "Victories 5

        Seconds 10

        Thirds 14

        Discovered Doping incident 0"

        There, fixed that for you :)

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