Search engine guru sniffs cloud, makes it rain in Amazon jungle

Though relatively unknown in the US and Europe, Cloudian – with its product HyperStore that allows enterprises and cloud service providers to build their own Amazon S3-compatible cloud – has 40 large customers worldwide including Vodafone, Nextel, NTT, SoftBank, Nifty, and Lunacloud. The firm claims HyperStore helps customers …

[Anonymous Coward]

Now it should be obvious!

"Thirdly, and somewhat surprisingly, he believes free enterprise cloud storage is coming. Either Amazon, Google or Microsoft will be first and the rest will follow, says the CEO." The data in situ is the camel's nose under the tent. As "Big Data" (whatever meaning you attach to that label) the value to be found is turning all that "Data" into valuable "information." Which sure as isn't immediately obvious to most. Give them a host for that Data and you reduce the opportunity costs to analysing that data on the same platform. Cisco, Microsoft and Amazon already grok this.