back to article Swedish 'Future minister' doesn't do social media

Social media is something you would think your "future minister" is active on. Not so in Sweden. As part of the Prime Minister's office, the minister for "Strategy, Future Issues and Nordic cooperation" is a significant and powerful voice. Kristina Persson's voice does not extend to the internet however. Criticizing his new …

  1. Petalium

    tax raising monkeys in charge

    Very few in the current government has any academic credentials, no experience outside of political work and their version of leveling the playing field is to point at the neighbor and demand raised taxes for him because he appears to be better of then you are.

    Complete waste of oxygen....

    1. Fluffy Bunny

      Re: tax raising monkeys in charge

      Oh, you mean they're socialists. The only problem with socialists is that sooner or later you run out of somebody else's money.

    2. JDX Gold badge

      Re: tax raising monkeys in charge

      I thought Sweden was held up to the world as a semi-socialist utopia?

    3. Charlie Clark Silver badge

      Re: tax raising monkeys in charge

      Yes, democracy's such a shitty thing whenever your lot don't win!

  2. Tannin

    social media = future (not)

    What sort of person thinks there is any necessary connection between social media use and taking the future seriously? The premise of this idiotic meme seems to be

    (a) social media is where I waste most of my time

    (b) I am young, not too bright, and have a future (probably)

    (c) therefore social media = future.

    If I was paying the taxes that support this minister's wages, I'd want a refund for every hour she wasted on Twitter when she is supposed to be doing useful work.

  3. Anonymous Coward
    Anonymous Coward


    ...who is giving titter and faecebook the attention they both deserve. And I would hope she simiarly eschews lunkedin as well.

  4. frank ly

    I'm wondering

    "... foreign minister Carl Bildt had "ran a not inconsiderable part of Swedish foreign policy through his personal Twitter account" "

    Does that tell us anything about Swedish foreign policy?

    1. Lars Silver badge

      Re: I'm wondering

      I am wondering too "those that are not there (Facebook, Twitter) are the ones who are weird.". I totally disagree. And what about this "Kristina Persson's voice does not extend to the internet however." Is the internet really now Facebook and Twitter.

      Nothing against Carl Bildt who "ran a not inconsiderable part of Swedish foreign policy through his personal Twitter account" and built up a stockpile of over 100,000 tweets"

      It's just that it is/sounds so damned stupid that it makes me totally speachless. It would, however, make me happy if the pope built up a stockpile of over 100,000 tweets regarding condoms.

      Oh dear, haa haa and haa haa.

      1. JDX Gold badge

        Re: I'm wondering

        Running things through Twitter at least implies the public can see what you're up to - an uncommon level of transparency.

        1. Friendly Neighbourhood Coder Dan

          Re: I'm wondering

          @ JDX - Because twitter and facebook have developed those sophisticated anti bollocks filters?

    2. This post has been deleted by its author

    3. Semtex451

      Re: I'm wondering

      Look has anyone actually checked that they don't mean Furniture Minister?

      Then it all makes sense.

  5. Anonymous Coward
    Anonymous Coward

    I'm voting her!

    If her idea of the future excludes the pointlessness of stuff like Twatter and Farcebook, she can count me in.

    1. Anonymous Coward
      Anonymous Coward

      Re: I'm voting her!

      Really, it's 2014 and misspelling company names is still funny to anyone?

      1. Anonymous Coward
        Anonymous Coward

        Re: I'm voting her!


        "... Twatter and Farcebook ..."

        "Really, it's 2014 and misspelling company names is still funny to anyone?"

        Twatter, Farcebook, Titter, Bacefook, faecesbook - when did these stop being funny? Anymore anyone?

  6. Anonymous Coward
    Anonymous Coward

    "Please fax any responses [....]"

    I wonder if whoever wrote that, perhaps thinking he was being funny, realises that the whole world of aviation relies on TELEX.

    1. Ian Tunnacliffe

      Re: "Please fax any responses [....]"

      Ah, no it doesn't.

      There are still a gazillion messages an hour flowing around the airline industry whose format was originally designed to be carried on store and forward teletype networks (not telex - that's a circuit switched network) but they are more or less universally carried on IP networks nowadays. Just like everything else.

  7. Diogenes

    could NOT being on social media be the future ?

    Totally unscientific poll, but I spent a day being bored to death at cybersafety/digital citizenship presentations for the school (@1100 students) on cybersafety. There were 6 presentations each with a slightly different viewpoint & examples, 1 for each year (secondary ie teens).

    When the presenters asked who was on twitter , very very few hands went up, on facebook, about 1/3rd of each group (and tellingly of that 3rd 90% were female), instagram - close to a 3rd again (big overlap between the groups and similar MF ratio). I was surprised and thought that the number would be higher. Speaking with presenters at the end of the day they said that this was typical of what they have been seeing in schools this year - last year the facebook was @50% and in the years before that as high as 90%.

    I was looking for a method other than email to alert my year 12 software design & development to things that might of interest, reminders for homework etc expecting to have to create a facebook or twitter account but 0/24 used any form of social media. I have changed to my plan to increase the number of texts I send

  8. Anonymous Coward
    Anonymous Coward

    El Reg please take note!

    Your recent competition for some Samsung SSD's required a loging to a well know Social Media site.

    Whilst a good proportion of your readers are on 'Social Media' for one reason or another there are some who totally eschew the Likes of Facebook, Twitter, WHatsAp etc etc because we have better things to do with our lives (on a good day that includes reading this site)

    Addiction to FB etc is already a problem* and by promoting its use, is a retrograde step IMHO.

    * Don't think this is a problem?

    Take any journet on Public transport and watch how many people are constantly checking FB or Twitter etc. Can't they go more than 10,20 or 30 minutes without checking to see what others are saying about them?

  9. Neil Barnes Silver badge

    A country not controlled by the twitterati

    How do I join?

  10. Dan 55 Silver badge

    Future issues

    I assume she's more into things like peak oil and how to transition her country away from it rather than twatting about on Twitter. This must be corrected at once!

  11. Anonymous Coward
    Anonymous Coward

    No one with a clue...

    ...does social media.

  12. JDX Gold badge

    Maybe she's too busy getting some bloody work done to be posting here personal thoughts on the internet.


  13. Vociferous

    I will NEVER EVER criticize someone for not being on Twitter.

    It is a bullshit platform aimed at journalists. Do your homework, you lazy pillocks.

  14. Ken 16 Bronze badge

    Twitter is so 2011

    Maybe she's realised the social media thing won't last.

  15. disgruntled yank Silver badge

    No, for a couple of reasons

    'Social media is something you would think your "future minister" is active on.'

    First, I never heard of such a thing as a "future minister". I'd have taken it to mean "member of a shadow cabinet." Second, does social media comprise such a large part of the future? Facebook seems to be fine for keeping up with old friends. Twitter seems to serve variously as a modern game of "telephone", transmitting headlines with some degree of garbling, and as a tool for the many to demonstrate how few have the gift of a delivering short, pithy sayings.

    The title "Minister for Strategy, Future Issues, and Nordic Cooperation" does not suggest to me that there is any real job. Strategy concerning what? Future issues of bonds? I don't think that Ms. Persson's abstention from social media deprives the public of vital information.

  16. Benjol

    Criticising her on Twitter and Facebook isn't going to achieve a great deal, being as she isn't reading them.

  17. lurker

    It seems I am under-qualified

    A degree and thirty years of programming experience means nothing, clearly I should be posting about my lunch on FaceTwatter and uploading amusing photos of my cat on instagram if I want to be a true "IT Authority".

    1. Vociferous

      Re: It seems I am under-qualified

      > A degree and thirty years of programming experience means nothing, clearly I should be posting about my lunch on FaceTwatter

      Welcome to the media's understanding of IT.

  18. Pascal Monett Silver badge

    I beg to differ

    "A social media presence should be as natural for a politician to have a computer or cell phone"

    Maybe that can be the case for a politician who needs to drum up voter support.

    My opinion is that a person in office should spend his time doing his job, and Twitter is NOT part of the job description.

  19. Richard Cranium

    Good call, minister

    Like myself it seems the minister has in the past taken a look at T and F as evidenced by the existence of old and barely used accounts and had made the right decision, just as I did with Myspace, Geocities and other failed platforms. And why just mention T&F what about the hundreds of others some of which may indeed turn out to have a future? Is the minister in fact an avid user of LinkedIn, G+, runs a blog or prefers some other communication channel?

    The problem here is those T&F users too lazy to grasp the concept that there may be other valid communications channels. If the minister caves in to them THEN Persson loses my respect. (And I suspect that like many other celeb/politicos the T&F accounts will be serviced by assistants anyway).

  20. NorthernCoder

    There are a few errors in the article...

    -The name of the political science professor is Ulf Bjereld.

    -The translation of @framtidsminist would be "future minist", misspelled on purpose I suspect.

    -The ending qoute is incorrect; "Det är inte konstigt eller ovanligt att finnas i sociala medier. Det är det omvända, att inte finnas där, som börjar bli konstigt" becomes " It is not strange or unusual to be in social media. It is the opposite, not being there, which is becoming strange."

  21. Androgynous Cupboard Silver badge

    You want irony? I'll give you irony.

    Our "equality minister" didn't do gay marriage.

    How orwellian.

    1. This post has been deleted by its author

  22. Jodo Kast

    No No No

    The Social Media people are not the 'normal' people. They are the narcissists who think everyone cares about what they eat for lunch every single day.

  23. Ken Hagan Gold badge

    Is Sweden like the UK...? that all the major parties actually hire youngsters to tweet on behalf of their senior politicos?

    That way the tweets look authentic (because the youngsters know what a tweet is) and they are always on-message (because the youngsters are paid to be on-message) ... but it is all a pack of lies.

  24. HobbleAlong

    I guess I'm abnormal, I don't do social media. Should I vote for someone who does?

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