Re: Amazon's approach seems a sensible approach to me
Quick quiz for you, what should the share price be for Amazon if it NEVER pays a dividend? Answer: Zero. Otherwise investors rely on the greater fool theory where someone pays them more tomorrow than they paid yesterday for a share, and someday the fools will run out and those who hold shares will be left holding the bag.
The "yeah if you don't think it is super-valuable like I do you should short it" argument is rather weak, because it assumes that investors come to their senses based on some sort of a schedule. They haven't done it yet, though the 30% drop this the past 9 1/2 months may indicate that is starting to happen. But it could equally be seen as an opportunity to load up more shares by those deluded like you are, and the stock price could be quickly bid back up again if there are enough of them willing to put enough money behind their delusion.
Amazon can play this game of claiming they lose money because they're investing for the future all the want, but what is the POINT of investing for the future if not to be more profitable in that future? Amazon is massively overvalued, but until investors who think like you finally realize there's no pot of gold at the end of Bezo's rainbow, it will continue to be massively overvalued.
If you bought in a few years ago you've made out pretty well, even with today's 10% drop and the larger drop this calendar year. If you bought in less than a year ago, you might be starting to panic seeing the value of your investment drop by a third with no sign that the business will generate any better results that would give a reason to bring it back up again. Once the number of panicked investors exceed the number sitting on the sidelines waiting to buy because they think it will continue to go up and up for no reason, that's when you should short it.
I have no way of measuring that so no way to know when to short it, and prefer instead to invest in companies who have a sound reason behind their stock price with boring traditional measures like actual profit instead of fantasy "maybe in a decade, if we run every other retailer in the world out of business somehow". They are subject to their own bouts of delusion (c.f. Apple's decline that dropped its P/E well below 10, without any reason to think its current products were a problem, only that "no Steve Jobs, no new paradigm-shifting products) but so long as there is an actual profit stream that can be relied on at least in the short/medium term, it sets a floor below which the stock price cannot go. A stock like Amazon that generates no profit has no floor, it could theoretically drop down to its book value, which is about $20.