So, which is it?
So, which is it?
"The best advertisements tell you more about stuff that actually interests you," Snapchat said."
"We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted."
It can't be both. Hulu's system is very targeted; it eventually figured out I liked car ads but *not* Hondas. The ads I get on there are actually ones I enjoy watching. I don't have the cash to buy a car but the other ads it picks are stuff I have some chance of actually buying.
On the other hand, general (untargeted) US ads are dreary. They have the attitude that "these 5 minutes of ads" (OK, 15 or 30 seconds online) are here in the middle of thoe show, so you must watch it, no need to make it good (they seem to ignore the existance of DVRs). One has people shrieking so shrilly they break the glasses around them in the ad; some are just dead silent and expect you'll stare at the screen (which I don't). Feminine hygiene ads. Ads for random medicines that you need to go to a doctor to get anyway. Right now, endless political ads and yes that includes online; no useful information, they pick a 5 second quote and distort it to make the politician look like a dirtbag (the main-party candidates *are* dirtbags and the Libertarian candidate died in a plane crash, but still these ads are annoying while also being completely uninformative...)
Banner ads (with no targeting) are a little better, but not much! You'll end up with constant ads for casino apps, and apps that imply they'll have nudity (which they won't because Google Play store doesn't allow that.) Ads that just claim "your phone is slow!! Speed it up!!!" or for battery-saver apps, or for antivirus products. And political ads. And maybe 10% ads for physical products and services.