Giant advertising, sorry, 'Search' firm Google makes BILLIONS - but not enough for Wall St

Google did manage to shrink its dependency on advertising in the third quarter of fiscal 2014 – albeit slightly – but lest you doubt what the online giant's actual business is, ads run mainly beside other people's content still accounted for 89 per cent of its sales. And as has been the case for many consecutive quarters, …

[Anonymous Coward]

"... around 77 per cent was from ads served on its own sites"

"...50 per cent growth in its non-advertising businesses, including the Play store"

Now, are these 2 really not connected?

Anyways, if 77 per cent of ads where served from their own sites, wouldn't this be a bad thing? Unless google has millions of websites out there, then their effective advertising is shrinking to only what they own directly...know what I mean here? If this is really good news, then there must be a connection between the play store or google has put up more websites than .com squatters ever have.

[Sanctimonious Prick]

re: "... around 77 per cent was from ads served on its own sites"

Nah. Yeah. That sounded odd to me too :/

[lowwall]

Re: re: "... around 77 per cent was from ads served on its own sites"

Hardly surprising when consider those own sites include stuff like Google Search, YouTube, Gmail, Google News, Picasa and Google Maps. It adds up to something like 40% of global page views if the stats from last August's outage were correct - http://www.theregister.co.uk/2013/08/17/google_outage/

[Anonymous Coward]

Re: re: "... around 77 per cent was from ads served on its own sites"

Yep. A lot more sites than anyone would think. Properties start in keywords across the top, click for drop down and from there click for a page is site keywords. And that doesn't even count blog hosting, Hell hosting quite a chunk (40% sounds right) of the rest of the web. (Which ignores the darknet entirely, not as possibly Googly but lacks a census.)

I see that revenue per ad-click continues to decline, industry-wide, which bodes even worse for competitors, which means increased non-ad revenue is very important. Which probably explains the increasingly frantic efforts to force other sites higher in search result list placements over Google sites.

Nice.