"Oh dear god, they have let the children out to pay today. No, that is manifestly NOT what would happen. To begin with, those terms are not reasonable (i.e. a reasonable person would not expect them to be there). As such they are going to have to be obvious. Very obvious. To the point of needing entry at the time of use, not after the fact.
Burying them many paragraphs down would allow the defence of "I didn't know that was there". This is a completely valid defence as shysters /have/ in the past tried to hide additional terms (on the back, in an addendum, whatever). Judges throw this crap out.
By reading this post you have agreed to pay me £10. Pony up. See...that kinda crap just doesn't fly."
Yes, the Kid is out and he's correct.
I have never once seen T's & C's that you can just read. You agree to them. You click "agree" to carry on. You agree to the terms set out. This is enforceable. It's the same as when you read the T's & C's of software you install, that you won't use it for commerical use. You agree to it, you use the software. So if that software was used for commercial purposes, although you agreed to the T's & C's that it wouldn't, the software company can sue your arse.
They are a legal thing. Just because you think it's unreasonable doesn't mean jack shit to anyone. Your solicitor can argue all day about it not being reasonable, but if the other party have a solicitor with a better argument than yours, they will win.
Simple. As. That.