Peak Apple eh Jasper !?
Ab phab: Apple is Britain's coolest brand YET AGAIN
It might be news to anyone who watched queues of rabid fanbois queue for days to buy the iPhone 6, but apparently Apple is still Britain's coolest brand. In spite of its association with the heinously unhip U2, Apple's own trendiness is "untouchable", an organisation called CoolBrands has claimed. It has put Apple on the top …
COMMENTS
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Tuesday 23rd September 2014 07:03 GMT Khaptain
Only one one the list
Aston Martin, definately, especially the DB9, all the others are just consumerisms. Even Rolex can be had for as little as 5000Chf which puts it into the realm of affordables.
Anyone that thinks Apple is cool, obviously isn't. Something that sells by the multi millions can never be on a hip-list. Hip and Cool are what makes you different from others......definateyll not that which makes you the same.
( Hip-list, sounds like something a geriatric surgeon's secretary might keep in a filing cabinet).
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Tuesday 23rd September 2014 15:04 GMT Getriebe
Re: Only one one the list
DB5, like all XK Jaguars (the earlier the worse) are cool to look at but awful to drive. Look at the modern improvements that get added on - brakes, steering, ignitions, fuel injection etc.
If its an Aston, and you want to develop arm muscles, its the Ulster. But give me a Frazer Nash any day, cool to the cognoscenti.
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Tuesday 23rd September 2014 12:18 GMT RoninRodent
Re: Only one one the list
> Anyone that thinks Apple is cool, obviously isn't. Something that sells by the multi millions can never be on a hip-list. Hip and Cool are what makes you different from others......definateyll not that which makes you the same.
Couldn't agree more. 2012 specs at a premium price and Apple fans still think they can tout it as the best thing ever. It just goes to show they care about the brand more than the actual products.
On another note I have the coolest and most innovative way of hammering nails in right here. It absolutely is not a small rock with an Apple sticker on it even though it looks kind of like one. It took years of R&D to develop and is covered by a patent covering "roughly round with one flat surface" that we totally invented. Anyone want to buy it for £1000? It just works!
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Tuesday 23rd September 2014 07:28 GMT Anonymous Coward
Re: Sophie Dahl and Jodie Kidd - models, Julien Macdonald - clothing designer
You are missing the point. Some cool people said it is cool and therefore by buying an Apple product I become cool as well. Research, technical merit, suitability and individual choice be damned. So if you want to join club cool just do what the celebrities tell you.
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Tuesday 23rd September 2014 08:55 GMT Tom 38
Re: Idiots
I assure you, Android is a brand. Have you never seen the little green android icon? This is called branding. Google even tell you how they want you to use it.
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Tuesday 23rd September 2014 08:10 GMT Big_Ted
Oh dear
So they ask a few self indulgient fashionista's what is cool and we the rest of the world have to accept ?
My god what a load of crap, yes Apple kit is very well made, nice in the hand and just works, the price while high is affordable but none of that makes it cool. So no I refuse to accept a company that calls itself Coolbrands is even remotely unbiased or knows what its talking about excpet for the few people it deals with directly.
This is a bigger non story than the Apple Watch until it is actually released.......
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Tuesday 23rd September 2014 09:34 GMT earlyjester
Re: Oh dear
No no no.... it doesn't just work, you have to set it up then like any operating system you have bugs, security issues, apps that crash, wifi issues, maps problems, design flaws.
This is apple marketing at its finest that I hear people quote even after they have had issues.
I would like to say no one released products that don't work but I have been in the industry to long to say silly things.
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Tuesday 23rd September 2014 09:46 GMT Anonymous Coward
Me, me, me, me, me....... and me
"The trend-hunting spindoctors consulted with 37 "key influencers""
Fashion is such an artificial concept and it annoys me no end that someone can decide based on how they feel what everybody else should be doing.
People have been (rightly?) angered when politicians or other figures of authority pass laws which make life harder for the common people but ever so nicely comfy for themselves, yet here we see people begging to be accepted into the group of acceptably fashionable humans, blindly allowing themselves to be governed by those who are as dismissive of their followers as politicians are of the citizenship.
So many people who gladly mock 'religious idiots' for following their book, deity or holy-man are more than happy to base their measure of success and joy of perceived social acceptability on the basis that people famous for living self-glorifying lives say that something is fashionable and if you're not using that something, then you are lacking.
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Tuesday 23rd September 2014 10:21 GMT Tony Green
Maybe they should have spelled it "kewlest"
The very phrase "coolest brand" is enough to tell me that all this means is "appeals most to the kind of fuckwitts who are unable to think for themselves".
Of course there are people who have weighed up the options and decided that an iPhone is best for their needs, but it seems the vast majority of people buying them are only doing so because of the fact that it's fashionable. Same people who un-failingly buy whatever they're told is "kewl".
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Tuesday 23rd September 2014 12:03 GMT Anonymous Coward
teen cool
According to my mid-teens son and friends, Apple is now regarded as totally uncool, behind android and even behind Microsoft. The few that carry iPhones seem embarrassed to admit it - one has just been given a hand me down iPhone 5 to which his response is trying to sell it so he can buy a lastest gen games console. Anecdotal, only a snapshot, I suspect kids at our local private schools who are taught that expensive equates to exclusive therefore cool take a different perspective.
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Tuesday 23rd September 2014 16:05 GMT Yugguy
How much could I NOT give a flying whatsit
About wether anyone else thinks I am cool?
Fashion is for people who can't work out what they like and need someone else to tell them.
It lasts for about a millisecond until the next fashion arrives.
When it's time to change my phone if I feel an Apple phone meets my needs I'll get one. Or a Huwei, or a Samsung, or a Sony.
And I won't give a second's thought to what some pointless scrotes think about my choice.
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Tuesday 23rd September 2014 18:22 GMT Anonymous Coward
Definition of cool
For those criticizing the way they're determining this by asking "key influencers", how are they supposed to determine cool? It doesn't work by reviews, specs or anything else technical.
The people complaining are the people who were never cool in high school and still don't understand that popular people determine what cool is, and whether you personally have a high opinion of those popular people is as irrelevant as it was when you were a spotty 16 year old.
Complaining about the whole concept of "cool" is fine. Complaining that they aren't deciding what is "cool" correctly because you think the answer it gets is wrong is stupid.