back to article 5.5in iPhone 6, iWatch hypegasm: What will Apple reveal - BE the rumour

Tomorrow, in California, Apple will summon its pet hacks and erect a web video stream to unveil new iPhone- and smartwatch-shaped things. Just what do Cook and Co. have in the pipeline? As usual, the company isn't saying anything ahead of the event. However, by piecing together various rumors, it seems likely Apple will expand …

  1. ThomH Silver badge

    I want to care...

    ... I really do. I'm a professional iOS developer. I'm about to change jobs from one that provides a phone to one that doesn't so will have to buy my own for the first time in about half a decade. But I think my problem is this: if I decide to stick with an iOS phone for work then there really aren't any options. So what's there to get excited about? Whatever they release is whatever I'll get so I don't really need to know anything much about it in advance; I'll figure it out when I open the box. Conversely, if I decide iOS isn't essential then I probably won't consider the iPhone at all, as phones are all pretty much the same so why buy one of the more expensive ones? A Motorola or a Nokia will do, no need for an Apple or an HTC.

    So, short of announcing either that iOS is going to be available on other phones or is no longer going to be available on the iPhone, there's really nothing they're likely to say that will affect my buying decision.

    1. Anonymous Coward
      Anonymous Coward

      Re: I want to care...

      " I'm a professional iOS developer"

      "Whatever they release is whatever I'll get "

      Okay. So what exactly was the rest of your post about?

      1. jgarbo

        Re: I want to care...

        Obviously, he's not a bloody "amateur", and he may know that half a decade is as long as five years.

        1. Anonymous Coward
          Anonymous Coward

          Re: I want to care...

          You should have left it at "I want to care..."

          It would have conveyed volumes.

  2. poopypants

    meh...

    Less exciting than the next Doctor Who episode.

    More ephemeral than the relationships that you cultivate with your co-workers.

    Far more expensive than either of the above.

    Those who care should in my opinion examine their lives, and ask themselves why something of such little significance is able to distract them from the important things in life.

    1. Anonymous Coward
      Anonymous Coward

      Re: meh...

      Speaking as an American who has seen every Dr. Who episode to date (that hasn't been destroyed), this new guy isn't cutting it for me. I really don't follow the writers, directors, producers, etc., but something changed that either doesn't allow this guy to follow through OR he just can't follow through himself.

    2. jmkni

      Re: meh...

      You must have a family or something...

    3. a53

      Re: meh...

      Oh no, that bad ? I've already given up on the new Dr. He just lacks whatever it was the last 2 had.

      1. Shrimpling

        Re: meh...

        I like him, but I also preferred Eccleston to Tennant.

  3. Anonymous Coward
    Anonymous Coward

    "What will Apple reveal tomorrow"

    Something MS failed at, but Apple will make gobs of money from it.

    1. ThomH Silver badge

      Re: "What will Apple reveal tomorrow"

      Smart Personal Objects Technology? Microsoft's 2004 effort at smart watches and the internet of things?

    2. Anonymous Coward
      Anonymous Coward

      Re: "What will Apple reveal tomorrow"

      You forgot "and Apple fanboys will claim Apple invented it, and Android fanboys will claim they copied Android".

    3. Wyrdness

      Re: "What will Apple reveal tomorrow"

      iBob?

    4. JoshOvki

      Re: "What will Apple reveal tomorrow"

      iClippy?! :D

      1. Anonymous Coward
        Anonymous Coward

        Re: "What will Apple reveal tomorrow"

        A wearable device to fit over the eye ... called iGlass

        1. Simon Harris
          Coat

          Re: "What will Apple reveal tomorrow"

          "A wearable device to fit over the eye ... called iGlass"

          and when it's discovered that it ruins your sight, they'll release a new version called iPatch.

    5. Anonymous Coward
      Anonymous Coward

      Re: "What will Apple reveal tomorrow"

      "What will Apple reveal tomorrow"

      Something MS failed at, but Apple will make gobs of money from it.

      That's practically everything, by now that could even apply to MS Office. No, wait, Xbox is OK-ish, maybe an ability to use Macs for gaming?

      Don't get me wrong, I rather like Macs, but they don't really play well (fnar fnar) in the gaming world.

  4. Anonymous Coward
    Anonymous Coward

    "What will Apple reveal tomorrow"

    - Three revamped and slightly remodeled versions of the same iPhone we've seen for the past three years, which should normally sell for USD $150, USD $175 and USD $200 unlocked and without contract subsidies, but will sell instead for USD $850, USD $900 and USD $975 retail. Because they can.

    - A $35 Timex watch which will sell for USD $450 retail.

    And some people will buy these items without blinking twice, for the same reason some people read Kim Kardashian's press releases.

    1. ThomH Silver badge

      Re: "What will Apple reveal tomorrow"

      The 5s bill of materials is $199. The HTC One is $218. The Moto X is $221. The Nexus 5 is $215.

      Apple charges $650. HTC charges $650. Motorola charges $620. Google charges $350.

      So Google's the anomaly. Apple, HTC and Motorola all charge pretty much the same amount for their high-end phones and make pretty much the same profit margins.

      If you want a high end phone for a reasonable price, buy the Google. If you just want a reasonably priced phone, stay away from the high end. The profit margins on things like the Motorola G ($123 bill of materials; $180 retail price) are much saner.

      1. Anonymous Coward
        Anonymous Coward

        Re: "What will Apple reveal tomorrow"

        > Apple charges $650. HTC charges $650. Motorola charges $620. Google charges $350.

        Got my Xperia Z1 factory unlocked for USD $475. Right in-between Google and Apple/HTC price-wise. Probably because the Xperias weren't that well known in the US - and still aren't (maybe). I absolutely love it, likely the best smartphone I've ever owned. Does everything I need it to do, it's not flashy or tacky-looking and it doesn't scream "Look At Me I Am So Cool I Just Got An Xperia Smartphone!"

        Mandatory Disclaimer: I don't work for Sony, and I'm not a Sony fanboi.

        1. Anonymous Coward
          Anonymous Coward

          Re: "What will Apple reveal tomorrow"

          Got my Xperia Z1 factory unlocked for USD $475. Right in-between Google and Apple/HTC price-wise. Probably because the Xperias weren't that well known in the US - and still aren't (maybe). I absolutely love it, likely the best smartphone I've ever owned. Does everything I need it to do, it's not flashy or tacky-looking and it doesn't scream "Look At Me I Am So Cool I Just Got An Xperia Smartphone!"

          Sony can do rather cool gear, also from a design perspective. The problem is usually not the hardware, it's not strangling the marketing people in time so you end up having to remove crapware from the gear before it becomes useful. I take it from reviews (and your comment) that Sony has finally managed to correct that.

          1. Anonymous Coward
            Anonymous Coward

            Re: "What will Apple reveal tomorrow"

            They still have crapware out-of-the-box, but:

            1. Root the phone.

            2. Remove crap.

            3. Profit!

            The absolute worst offender isn't Sony's bloatware, it's Google Play Services, which will drain the battery in 3 hours unless you disable it.

      2. donguevas

        Re: "What will Apple reveal tomorrow"

        The Moto X costs 259-349 new. When it was first released in could be had for 299 or 399. It never costs 650.

        Lie much?

        1. ThomH Silver badge

          Re: "What will Apple reveal tomorrow" @donguevas

          Would you care to visit http://www.amazon.com/gp/aw/d/B00E92B88I/ref=mp_s_a_1_1?qid=1410237094&sr=8-1&pi=SY200_QL40 and tell us: what list price does Amazon give and is the price, even now, as low as $259–$349?

          ... or maybe visit http://www.engadget.com/products/motorola/moto/x/ and tell us: what did Engadget think the on-a-contract price was at launch, and what was Apple's? Did they describe it as cheap or expensive?

      3. a53

        Re: "What will Apple reveal tomorrow"

        ThomH

        You're making the false assumption that price is all that matters. How about software update ability, resale value, and for some: style ?

        1. ThomH Silver badge

          Re: "What will Apple reveal tomorrow" @a53

          No assumption made; just responding to a comment that accused Apple of egregious pricing and margins with the actual numbers, to evidence that Apple's pricing and margins are the same as almost everybody else's (with some obiter praise for the real outlier: Google).

          Also you might need to redress your assumptions about resale value. Too many people don't seem to know how to sever their iPhone from their iCloud account, with the effect that secondhand ones are now routinely, ummm, un-activatable. Just as if they were stolen. That's going to hit prices.

    2. Simon Harris

      Re: "What will Apple reveal tomorrow"

      "some people read Kim Kardashian's press releases."

      People actually ready those? I thought they just looked at the pictures!

      1. Anonymous Coward
        Anonymous Coward

        Re: "What will Apple reveal tomorrow"

        They have text?

  5. -tim
    Gimp

    The OS is dead! Long live the new OS.

    I hope OS X Yosemite isn't out of beta since that means even more completely functional Macs are now relegated to the "your browser / flash is no longer supported" because idiot coders can't figure out how to build a fat binary using two different versions of Xcode. Seeing that OS X 10.10 has nearly no new features used by 99% of the coders out there, I wonder why the otherwise leading edge machines from just a few years ago are all of a sudden more crippled than an XP box. The obsolete 10.5 and 10.7 machines are happy doing the same work they have been doing for more than 7 years without the upgrade tax. Work has already decided that they won't be replacing them with Apple products with comments about once bitten, twice shy.

    1. Anonymous Coward
      Anonymous Coward

      Re: The OS is dead! Long live the new OS.

      Seeing that OS X 10.10 has nearly no new features used by 99% of the coders out there, I wonder why the otherwise leading edge machines from just a few years ago are all of a sudden more crippled than an XP box. The obsolete 10.5 and 10.7 machines are happy doing the same work they have been doing for more than 7 years without the upgrade tax. Work has already decided that they won't be replacing them with Apple products with comments about once bitten, twice shy.

      OK, let's assume this is not an MS troll.

      First of all, features are usually not written for coders, but for users and some of the new features make sense to a degree that I'm looking forward to experiment with them (I was invited to the betas, but didn't have the time so I'll wait for the final release instead). Secondly, "upgrade tax"? That's a Microsoft game, and it appears your employer is walking right back into it.

      I wish you luck :)

      1. -tim
        Windows

        Re: The OS is dead! Long live the new OS.

        The upgrade tax on a 5 year old machine is that I can FrankenMac most of the hardware to 10.9 but since it didn't ship with a 64 bit bios, Apple has declared the machines land fill. Obsolete power macs are faster than many of the machines we bought in the last month but it is landfill. I would take the $100 Microsoft upgrade tax over the Apple "buy a while new machine" tax anyday.

        The imacs are worse. We have very good monitors that will go to the tip because Apple can't do what the hacker community can?

        1. Anonymous Coward
          Anonymous Coward

          Re: The OS is dead! Long live the new OS.

          I would take the $100 Microsoft upgrade tax over the Apple "buy a while new machine" tax anyday.

          After which you'll discover that, by an amazing and totally random coincidence, you'd have to upgrade all your Microsoft software too. Oops. And you really thought that $100 would cover you? Silly boy. You also should set up an internal mirror for MS patches to retain your Internet bandwidth for business instead of patch traffic. And don't forget to update your anti-virus daily - plenty of drive-by exposures out there.

          Oh well, at least you confirmed a saying, thanks.

    2. Seanie Ryan

      Re: The OS is dead! Long live the new OS.

      lol… tell your bosses they are idiots.

      "10.5 and 10.7 machines are happy doing the same work they have been doing for more than 7 years"

      and they think there were "bitten" buy having kit that was bought 7 years ago , that still does its function!!! hahahahaha thats ROI to dream of.

      yep, go buy a win-pc and when it barely does its function in 7 months, you'll see where the "tax" is.

  6. PaulR79

    Nothing too newsworthy

    It doesn't really matter what they reveal does it? Even if other phones have had the features or specifications for months, even years, it'll be hailed as popular because Apple are now doing it. The same frenzy that always happens will happen again and the renewed bitching between various camps will continue anew.

    What do I expect? A new iPhone, new iPad and some form of wearable tech. I say new but they're essentially just updates of last years models with the phone possibly having a larger screen now that Jobs is gone.

    1. Anonymous Coward
      Anonymous Coward

      Re: Nothing too newsworthy

      Nothing too newsworthy

      It doesn't really matter what they reveal does it?

      Well, it may be interesting, but all the endless speculation for people addicted to instant gratification is tedious. I've seen the announcements about Yosemite and iOS8 (in condensed form, I have a massive aversion to watching a hour's worth of video for something I can read in text in under a minute), and I expect Apple will have cooked up something interesting (unintentional pun there) but I may not even look at the detail until this weekend - I'm sure I'll get the headlines from the press anyway.

      Que sera, sera. Easy. Have a cup of tea.

  7. Cody

    Inventory writedowns

    Future inventory writedowns is what they will reveal. On a grand scale.

    1. Anonymous Coward
      Anonymous Coward

      Re: Inventory writedowns

      >Future inventory writedowns…

      Sure, but for which companies?

  8. ardubbleyu
    Mushroom

    Meh. I love my Windows Phone...

  9. Charlie Clark Silver badge

    Should be a choice for

    Unicorns, world peace, cure for cancer and aids…

  10. Kirstian K
    Meh

    dont care but:

    I recon there will be a mini curve ball:

    wait for it.....

    its gonna be called iTime or something just as dumb, not iWatch.

    just like the iTab and it being the iPad. wow, no one saw that coming and the world was on fire talking about it.

    iClock?

    iTime?

    iWork?

    Anagram of above? any other thoughts?

    1. MooseMonkey

      Re: dont care but:

      iDontCare?

      1. Anonymous Coward
        Anonymous Coward

        Re: dont care but:

        iLive

        10 quid bet.

    2. IT Drone

      Re: dont care but:

      iSunDial? A compass with a little stick. In white. If they did, Apple could still get away with charging fortunes for it.

  11. TWB

    No new products, nada

    Time Cook is going to come out all ashamed and mumble 'sorry we have not got anything, the dog ate it'

  12. Captain Hogwash Silver badge

    A new iPhone (and maybe iPad) which is slightly faster...

    ...TO THE MAX!!!

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