Presumably they enable collaborative practices, so why not "Google for Workgroups"
'Enterprise' ends ten-year mission: Choc Factory's biz services now Google for Work
Google has celebrated ten years of selling services to businesses by dumping the name Google Enterprise in favor of the touchier, feelier Google for Work. "We never set out to create a traditional 'enterprise' business – we wanted to create a new way of doing work," said Google chairman Eric Schmidt in a blog post. "So the …