back to article Aussie telcos to sell user location data to marketers

Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies. One telco was already in early adoption of a big data Hadoop system while a second was considering the platform. The telcos, unnamed due to non-disclosure agreements, were seeking a project …

COMMENTS

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  1. Michael Hoffmann Silver badge
    Meh

    No name and shame?

    It's not like Australia *has* that many telcos. Add to that the fact that Optus (the no. 2) is owned by SingTel, and surely the article could have come out and stated "Telstra and Optus, the two largest Australian telcos are seeking to..."?

    Every Australian El Reg reader added this mentally while reading anyway! We know those mongrels only too well.

    1. LaeMing
      Unhappy

      Which bank^H^H^H^H telco?

      Every bloody bank^H^H^H^H telco!

  2. Anonymous Coward
    Anonymous Coward

    'hey you may be interested in buying this'

    Hey Telcos, don't track me, I'll track you, OK?

  3. Anonymous Coward
    Anonymous Coward

    Adblock

    Ablock, anyone?

  4. djnapkin

    Yeah, so how are they planning to push those ads? By feeding the ip back to doubleclick so the ad appears in your tiny browser screen in your phone.? Good model ...

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