insulting reference to Amazon as Microsoft-like in this reference
In stating that " Bezos behemoth has taken a shine to what one of its customers has been doing – a rather Microsoft-ish approach from the olden days", article writers Mellor and Clark make a poor distinction between Amazon entering the user friendly storage space as they have, and Microsoft actions in the past, which were effectively to "partner" with small technology companies and then to suddenly "extricate" that small company's technology for themselves as claimed and broadly reported during that time period, even by unimpeachable technology media sources.
Amazon did not have any similar type "business arrangement or senior partnership" with Box or DropBox, who were merely customers on AWS.