back to article Supermodel Lily Cole: 'I got a little bit upset by that Register article'

Millionaire supermodel Lily Cole has told a national newspaper how upset she was by The Register's coverage of her taxpayer-funded wishing well, Youtube video of Cole talking about Using Freedom of Information laws, we attempted to discover how the wealthy socialite and globetrotter was awarded …


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  1. Frankee Llonnygog

    I got a little bit upset by that Register article

    I expect the comments this time around will improve on that

    1. Daggerchild Silver badge

      Re: I got a little bit upset by that Register article

      Well I'm not ashamed to say I winced. Not exactly a fair fight this, no matter how bad the site is. I see the griefers love it tho.

      Pumping shells into a Government moneyflusher's PR shields? Yeah, sure, pass the popcorn, you go AO! A second armor-piercing shell thru a girl's delirium dream just because she had the temerity to be hurt by the first? I'll pass, El Reg. Bit too much like sniping civilians with a high power rifle. Not nice :(

      1. Oninoshiko

        Re: I got a little bit upset by that Register article

        Oh poor her... I'll take all the sniping elReg can toss as me with a laugh to scam the public dole like this.

      2. skeptical i

        Re: I got a little bit upset by that Register article

        Might be more inclined to agree with you, Daggerchild, if she weren't getting wodges of tax money for the project. How do I get over a quarter-million to faff around promoting a "stuff wanted" site?

        (Need a crocodile tears/ boo-freaking-hoo icon.)

      3. Anonymous Coward
        Anonymous Coward

        Re: I got a little bit upset by that Register article

        @Daggerchild - if the government wants to piss away £ 200k of our hard-earn taxes then I'd prefer they did that to worthwhile causes than mere hopeless 'wish' matching window dressing for rich kids.

        Rather than let these people get away with it using all their 'chums' to support them using our cash I'd prefer the money was given to something more useful.

        Keep sniping El Reg, you're aiming at the right targets.

    2. Mpeler
      Paris Hilton

      Re: I got a little bit upset by that Register article


      How 'bout a Unicorn-dog....



      THAT would be a good use of money....

      Paris, because she knows how to use money too......

  2. Anonymous Coward
    Anonymous Coward

    And now they're encouraging flyposting.

    They're suggesting at that you go round spamming your neighbourhood with their crappy publicity flyers. Twunts.

    1. davemcwish

      Re: And now they're encouraging flyposting.

      and in airplane toilets apparently.

      Looking this morning there seems to be some trolling going on

      "I wish someone would pull the plug on this site, shut it down so it stops wasting taxpayers money. #somethingelse"

      and the greedy

      "I wish a #Canon EOS 5D Mark III, a Canon 17-40mm and a MacBook Pro 13" 2,4 GHz. #secondhand #thank_you"

  3. ukgnome

    Nope, Sorry!

    Never heard of her, even after a google I am none the wiser.

    Maybe she could use hard earned tax payers money to raise her profile.

    1. Zane

      Re: Nope, Sorry!


      My Google know her well 8^)

      I think she was good in "The Imaginarium of Doctor Parnassus".

      There are some really nice pictures of her on the net.

      She proves that Brit girls are attractive.

      You should be proud.


      1. davidp231

        Re: Nope, Sorry!

        See also: St Trinians. Can't remember if it's the first or second one mind.

        1. big_D Silver badge

          Re: Nope, Sorry!

          St Trinians? Ah, the memories, you can't beat a good Alistair Sim's film.

          Even after seeing her picture, I'm none the wiser, can't say I've ever seen her on TV or in a film etc. and I don't read fashion magazines.

          1. Anonymous Coward
            Anonymous Coward

            Re: Nope, Sorry!

            School For Scoundrels is one of my faves, though as much for the inimitable Terry Thomas as anything else!

        2. NogginTheNog

          Re: Nope, Sorry!

          How DARE you mention those remade abominations! That's like spitting on the graves of Alistair Sims, George Cole, and Joyce Grenfell!

      2. James O'Shea Silver badge

        Re: Nope, Sorry!

        "She proves that Brit girls are attractive."

        <looks around to be sure that SWMBO isn't in sight>

        you mean that all Brit girls don't look like Maggie Thatcher?

        <inbound handbag at two o'clock high! take evasive action!>

      3. Vladimir Plouzhnikov

        Re: Nope, Sorry!

        "She proves that Brit girls are attractive."

        Do you mean she proves it by contrast?

        1. gazthejourno (Written by Reg staff)

          Re: Re: Nope, Sorry!

          Gentlemen, please avoid being mean. We're more interested in Lily scooping up thousands of pounds of taxpayers' money she doesn't need for a project that benefits nobody.

          1. Gazareth

            Re: Nope, Sorry!

            It appears to have benefited Freud Public Relations.

            1. Sir Runcible Spoon

              Re: Nope, Sorry!

              "Freud Public Relations"

              Is it me or does anyone else read that as 'Fraud' Public Relations?

              Perhaps it's just me, a Freudian slip, if you will.

              1. Anonymous Coward
                Anonymous Coward

                Re: Nope, Sorry!

                I think you meant Freudian Slut. ;-)

                There FTFY.

          2. Daggerchild Silver badge

            Re: Nope, Sorry!

            I thought the *actual* problem was the Government twunt who *gave* her the money. *Everyone* asks for it. It's all gone a bit girl-XBox-player in here.

            Besides, receiving Government funds for an overblown project that drains cash and eventually delivers something horrible *is* how most large employers of IT professionals operate, after all, so not sure how many of the Reg crowd are without sin here ;-)

    2. John Smith 19 Gold badge

      Re: Nope, Sorry!

      "Never heard of her, even after a google I am none the wiser."

      Ginger bird in the movie "Saint Trinnians."

      1. ukgnome

        @ John Smith 19

        Oh......nope, still nothing.

    3. d3vy

      Re: Nope, Sorry!

      She was in Dr Who too...

  4. jason 7


    ...heard of her!

    Is she important to humanity?

    1. ElReg!comments!Pierre

      Re: Never...

      The Imaginarium of Doctor Parnassus.

      If you haven't seen it, you should (not specifically becaus e of her, mostly because of the brilliant male trio playing the male character). All her other "contributions to humanity" can be safely ognored.

    2. Anonymous Coward
      Anonymous Coward

      Re: Never...

      Her Art Matters series on Sky Arts was (IMO) rather good. Absolutely not just a pretty face. I feel quite upset that Reg + 'tards are sinking collective teeth into her. Not saying you're wrong so to do, just saying I'm upset.

      1. Daggerchild Silver badge

        Re: Never...

        @ ElRegUser007 : You're still using an old version of humanity. You need to upgrade to the latest internet-enabled version where they fixed various bugs like empathy, tolerance and regret. You'll see a remarkable drop in caring! This will free up resources for new features like griefing and trolling. They significantly improve the taste of tears!

        There's an outstanding bug in 'survival of the species' now but we don't think it affects any current users. It's a long time since anyone's tested that feature so it may be removed in future releases.

      2. Charlie Clark Silver badge

        Re: Never...

        I agree that the ad hominem attacks are off the mark and detract from the issue: what is NESTA supposed to be doing? and who's overseeing it?

      3. Isendel Steel

        Re: Never...

        Sorry, she may have some smarts - but from the image on the article not that much of a pretty face.

        Although beauty is in the eye of the beholder, and ultimately subjective.

        1. Anonymous Coward
          Anonymous Coward

          Re: Never...

          Although beauty is in the eye of the beer holder, and ultimately subjective.

          TIFIFY O:)

      4. The Axe

        Re: Never...

        "Her" Art Matters series? So she produced it, directed it, scripted it. No, she is the pretty face fronting it. She might like art which is good for a presenter to be interested in the subject they present (like Attenborough), but she hasn't scripted it, or directed it, or produced it - so it's not her.

        1. NogginTheNog
          Thumb Down

          Re: Never...

          she hasn't scripted it, or directed it, or produced it - so it's not her.

          That's rather like saying actors aren't themselves as they're only reading someone else's script, and following someone else's direction?

    3. Peter2 Silver badge

      Re: Never...

      Obviously not. Then again, presumably being a celebrity she will likely be famous for "being famous" and given we don't receive, read or even pay any attention to that sort of media then we wouldn't care, would we?

      People visiting a tech site are likely to have zero interest in her, until or unless she accomplishes something as we define the term, which is quite likely to relate to accomplishment of something in Science, Technology, or (applied) Math.

      1. 's water music

        Re: Never...

        People visiting a tech site are likely to have zero interest in her, until or unless she accomplishes something as we define the term, which is quite likely to relate to accomplishment of something in Science, Technology, or (applied) Math.

        Whilst I am sure that a lot of us do have a *boner for STEM it seems a little reductive to dismiss all other areas of human endeavour and achievement.

        *used advisedly

    4. dan1980

      Re: Never...

      @Jason 7

      "Is she important to humanity?"

      Are you?

      1. Darryl

        Re: "Is she important to humanity?" "Are you?"

        Possibly, possibly not, but I'll bet Jason isn't using his celebrity status to scam your government out of your tax dollars.

        1. Anonymous Coward
          Anonymous Coward

          Re: "Is she important to humanity?" "Are you?"

          I will thank you to remember that they are tax pounds. :P

    5. Anonymous Coward
      Anonymous Coward

      Is she important to humanity?


  5. Pete 2 Silver badge


    > Success can only be measured in time

    Now that's impossible! (dot com)

    I wonder how much success she's had with this venture our money? Would it be a couple of months, or a millisecond?

    Although investing her own money is a bit of a win-win since any losses just reduce the amount of tax she (or more likely: some company that her accountant has magicked into existence as a container for this venture) has to pay, whereas any profit would go directly back to her.

    1. SoaG

      Re: Units?

      I think the stretch target is 15 minutes.

      1. Naughtyhorse

        Re: Units?

        Obvious choice of unit should be the Warhol then.

  6. Simon Harris

    You can actually see for yourself, here.


    I wish they'd put some pop-up tool-tips on those cryptic icons underneath each wish. They think I'm going to click on something if I don't know what it does?

    1. Friendly Neighbourhood Coder Dan

      Re: You can actually see for yourself, here.

      Maybe they count on blind people to click on them?

      I couldn't find any ALT text for the images to save my life. Those who can't quite understand what's going on will probably click a bit all over just to see ( hear? ) what happens...

      However, they do efforts to make it as inclusive as possible in different areas:

      <!--[if lt IE 7 ]> <html class="ie6"> <![endif]-->

      Just in case.

      Hopefully the WAP version will be ready soon!

  7. BoldMan

    Awww Diddums(tm)

  8. Eradicate all BB entrants

    And every time El Reg ....

    ...... covers it the visits increase by 1000%. I had a look last time it was covered, its a website full of crap that seems to be ripped from a lovesick teenagers bad poetry or people asking for free pretty glittery covers for their iPad.

  9. Nifty Silver badge

    If I vote UKIP will that fix it?

    1. SoaG

      It certainly won't make it worse.

      1. lurker

        Never underestimate the ability of politicians - of any flavour - to make it worse, whatever 'it' happens to be.

  10. Zog_but_not_the_first
    Thumb Up

    El Reg

    See icon.

  11. Anonymous Coward
    Anonymous Coward

    Well I've looked at the website...

    Can't easily figure out what's going on, so I've left.

    The End.

  12. phil dude

    the four ways...

    There are four ways to spend money.

    1) you can spend your money on yourself, in which case, you are really interested in the results.

    2) you can spend your money on someone else, in which case you are interested in the results, but not totally bothered.

    3) you can have someone else spend money on you, in which case you are just grateful.

    4) you can spend someone else's money on someone else, in which case , who gives a f**k? That's the government for you.

    I read that in one of P.J. O'Rourke's books, and it was hollow laughter then too.


  13. PleebSmash

    BTFO yet again

    El Reg tells it how it is, startlet complains.

    A sampling of #wi$hes so you don't have to #gothere yourself:

    "I wish I could find someone #who could #help me #plan my #wedding. I'm on disability and have a very limited income so I need things as inexpensive as possible. I'm also a BBW bride."

    "I wish I could genuinely #help #somebody with their #startup #company rather than just give them money."

    "I wish I could find a cheapish small one bedroomed cottage/studio in rural Norfolk to rent in exchange for creating a beautiful garden and redecorating inside and out. #accommodation"

    "A female penpal that is quirky, slightly eccentric, has a love of life, doesn't mind strange random conversations and loves chocolate chip cookies. #things"

    "someone could give my daughter a leg-up in the media world - she's just graduated from Greenwich Uni with a 2.1 in Film Studies. She'd be into an internship type thingy - she speaks Spanish and English #creative"

    1. Anonymous Coward
      Anonymous Coward

      Re: BTFO yet again

      I think I'll just enter:

      I wish the f#k someone would give me a job or a contract before my savings run out....

    2. Clown Shoes

      Re: BTFO yet again

      "I wish money wasn't #wasted on #vanity #projects like #this."

      16m ago by "administrator"

    3. Steven Roper

      Re: BTFO yet again

      "I #wish that #people wouldn't #hashtag every #other #fucking #word when they #post #comments on these #fucking #things..."

      1. Steve Foster

        Re: BTFO yet again

        And yet #think! how much #worse! #things! could be if #Yahoo! had #invented! the #hashtag!

  14. Sharrow

    So who's funding the bazaar thing they say is coming soon?

    I hope it's not me.

    1. DiViDeD

      Re: So who's funding the bazaar thing they say is coming soon?

      I hope it's not me.

      I don't know quite how to break this to you, but....

  15. heyrick Silver badge

    Who is she again?

    The post is required, and must contain letters.

  16. ecofeco Silver badge

    Just who is getting that money?

    Seriously, how much does web hosting cost in her world?

    As I've posted before, it costs less than $10 a month where I live. That's for very generous space, bandwidth and very comprehensive tools and additional software.

    And who is getting paid to build it? Every client I've ever worked with was a skinflint who made Scrooge look generous. I see nothing special in the build than warrants 100K+ for development.

    So really, just WHERE is the money going? Because if it was for any physical development, she got robbed.

    Well, some one did, anyway.

    1. Peter2 Silver badge

      Re: Just who is getting that money?

      We know ball park how much it would have actually cost to do the coding, because most techs know a small amount of coding or scripting (enough to know how much of a job it really is) or at a minimum will have friend who has a friend who will know. That, or at worst the extended group will end up pointing the person to a developer who could use some cash.

      She on the other hand is a celebrity, so will be pointed towards the multimillionaire who attends the sort of social circles that she moves in who owns a group of companies including a web design outfit. She'll be being charged at least £400 per developer hour spent without realising that they don't pay the developers that much per day.

    2. jason 7

      Re: Just who is getting that money?

      You would be surprised. My other half found a website that a local authority was paying the company that made it £1500 a month for 'support' on a static 4 page site.

      1. Gray Ham

        Re: Just who is getting that money?

        @Jason 7

        Ooh ... details please. At that rate, my colleague and I should be getting $150k per month each.

  17. Brian Miller

    She reads El Reg!

    Come on now, folks, she reads The Register! Now, isn't that just significant? In just a little bit she'll be able to correct her website by reading all of these erudite articles and comments.

    So let's see the business plan here: collect gnomes, ... something else ..., and no profit at all.

    OK, so I guess the whole idea needs work yet. Don't worry, the comments section is on the job! Don't worry, Lily, we'll definitely tell you how to do it right!

    1. Anonymous Coward
      Anonymous Coward

      Re: She reads El Reg!

      And she means well. Unlike some who take public money.

    2. KBeee Silver badge

      Re: She reads El Reg!

      No, her paid for "media evangelists" managed to look at Google once a day and spotted the story

    3. Anonymous Coward
      Anonymous Coward

      Re: She reads El Reg!

      You mean her PR person reads El Reg.

      Incidentally, PR person, 9/10, 99/100 and 999/1000 are fractions. Can we have something slightly less weasel than "a fraction of that"?

      1. James O'Shea Silver badge

        Re: She reads El Reg!

        " 9/10, 99/100 and 999/1000 are fractions."

        Interestingly, 111/100 is a fraction, too. And one which may well be a closer fraction of her net worth.

        1. Anonymous Coward
          Anonymous Coward

          Re: She reads El Reg!

          I was being kind and assumed she meant "vulgar fraction". Because, let's face it, being a model is a bit...well...vulgar.

      2. Allan George Dyer

        Re: She reads El Reg!

        11/10 is also a fraction, but we could accuse them of improper use of maths.

        1. 's water music

          Re: She reads El Reg!

          11/10 is also a fraction, but we could accuse them of improper use of maths.

          I think she is hoping you will think it is vulgar to talk about money. :-0

  18. Steven Raith


    That £150k would have done a nice job of clearing up the potholes on the A64.


    Also, £150k for a website? Does she know someone I can charge £25k for setting up an ADSL router and putting a non-default password on it?

    1. LaeMing

      Re: Bah.

      In her social sphere, I am sure she knows plenty of people like that!

    2. edge_e

      Re: Bah.

      I'm sure you can find someone to pay that

    3. Anonymous Coward
      Anonymous Coward

      Re: Bah.

      I personally know 3 or 4 people that run voluntary things for various types (theatre groups, disabled groups, one off child care (go to the beach for the first time in your life sorts)) who could have made far better use of the money. Let alone what the handful of unable to get back into work mentally ill or physically handicapped people I know could have done with the money.

    4. Anonymous Coward
      Anonymous Coward

      Re: Bah.

      Well, Really if you think about it £150k isn't that bad.. the issue is where the money came from.

      That £150k will have paid for Developers, Designers, Testers, A project Manager as well as hardware, hosting agreements software licences.

      Not to mention if its a start up with its own staff all of the people above will need hardware and software to do their jobs.

      As I said the sum isn't really the issue, large commercial sites often cost a lot of money, the issue in this case is where the money came from (And perhaps from what I read in the article that most of the publicity seems to have been aimed at the US, which if it was set up with UK taxpayers money makes it a little worse!)

  19. Mike Flex

    Apparently "javadevguy" wishes:

    that NESTA would bung me £200k to build my website. I am to do something socially useful. #somethingelse

    I'm glad he's planning to do something useful with our money.

  20. Efros

    "questioning our estimate of her net wealth – we'd heard £7m, Cole says it's a "fraction" of that"

    Presumably that's not a vulgar fraction... probably a posh one.

  21. John 156

    My advice to Lily Cole would be: do not sunbathe and keep yourself covered in strong sunlight. ..and another thing: earning lots of money parading your long elegant frame in public does not necessarily indicate that you have what it takes to become a successful entrepreneur.

  22. Fan of Mr. Obvious

    I Wish...

    Everyone that is visiting to wish [beg] for something they need [want for free] would list their computer/tablet/smartphone on Craigslist-- since nobody is using --for cash. This way they could use the money towards whatever it is they want, and they can stop turning the Internet into a cardboard (why is it always cardboard?) sign with black marker (why is it always black marker) that says "anything helps."

    Now, if only someone would post that on for me; I wish they would. Please. Really. Thanks. If you can.

  23. adnim


    An article or a product of superior size, quality, or grade.


    foolish or inane, especially in an unconscious, complacent manner; silly.

    What kind of model is she really?

    1. Naughtyhorse

      Re: What kind of model is she really?


  24. Mark 85 Silver badge

    I guess her next step will be

    to stomp her foot and hold her breath until she turns blue because of what El Reg and we commentards think.

  25. Chris G

    Veni vidi vamoose

    Looked at the site, it held my attention for oh maybe 90 seconds not that I get hash tags as a non social networker but it appears as if they have just discovered the idea and are trying to work it to death.

    As for the luscious? Lily she reminds me somewhat of Black Adder's Queenie in looks and petulant vacuosity.

    Give me a hundred thousand with the access code and I will improve the site immeasurably!

  26. horse of a different color

    Perhaps a name change is in order?, anyone?

  27. John Smith 19 Gold badge

    A few words from Colin Gregson of "Bad News"

    "Remember folks, there are people out there who are a lot better at spending your money than you. Merry Christmas"*

    *And so Rik Mayal is dead. I am simply bottom less.

  28. lawndart


    Here I lie, awake at two thirty AM with a broken rib.

    Unikitty is doing nothing for me even though I am trying to think positive thoughts.

    Do you have to be a virgin?

  29. Valeyard


    diddums :(

  30. Anonymous Coward
    Anonymous Coward

    Whoever wrote

    "that NESTA would bung me £200k to build my website. I am to do something socially useful. "

    deserves that well done! Posted 3 hours ago!

    Screenshot here:

  31. Anonymous Coward

    Maybe this will help drive traffic to!

    Future listing:

    "One fleece--figuratively taken off Britsh taxpayers. Approximately 58 million very careful previous owners. Quite warm. Seeking new, needy homeless person having problems keeping out the night's chill. Also makes decorative throw rug in orphanage or substance abuse treatment environment. Inquiries to L. Cole, Islington, London"

  32. Jim84

    The real problem

    Is that this is only a newsworthy story because the recipient of the NESTA cash is fairly high profile. How many other absolutely worthless projects have had taxpayer money thrown away on them? The funding system is quite clearly broken and needs to be fixed... or binned. I'm sure there must be examples of successful government assisted startup schemes that can be aped? I've heard that Finland and Israel have successful scenes despite not containing silicon valley within there borders.

  33. Anonymous Coward
    Anonymous Coward

    Why the bile in the comments

    Never heard of her? Sure, just fishing for upvotes, even I've heard of her and I'm a million miles from a celeb culture mindframe. And you don't know what she does, whoever the hell is reading the articles for you is not doing their job, it plainly says in the headline she's a super model.

    Next, she got funding for a web site. Why take it out on her? It's the funding body that should be under scrutiny. Doesn't look as if she's spent the funding on herself, maybe some bad publicity stunts but at least her heart's in the right place, she's just out of her depth.

  34. Charlie Clark Silver badge

    What is the real problem

    While it's amusing to bash on about the "taxpayer" giving £ 200,000 to this "poor little rich kid" for a useless website, I think it's a bit of a mistake to focus on the money. For a start, if she's got good accountants, she's probably costing the country more through (perfectly legal) tax avoidance schemes. In the subsidy stakes (such as those given in the energy industry) £ 200,000 doesn't even figure as a rounding error.

    Let's take Miss Cole out of the equation and focus on the role of Nesta and whether it's doing its job properly - what are the expected tangible (ie. the number of employees) and intangible benefits of the site? How will they be measured? And how will those allocating the money be held accountable (not necessarily sacked)?

    As things stand I think it is perfectly reasonable to suggest that the whole thing was a vehicle to benefit Freud Communications - weren't they associated with another waste-of-time, celebrity (political) website? What is the ownership of the website? What is the proposed business model? More digging along those lines, please.

    Oh, and good to see the Freedom of Information Act doing its job.

    1. Andrew Orlowski (Written by Reg staff)

      Re: What is the real problem

      Charlie, Nesta is not subject to FoI requests any more - otherwise you would know a lot more about how this decision was made.

      It was the Cabinet Office which gave Nesta the money and administrative duties, which is why I focused so much on the Cabinet Office in the original article. The enthusiasm of the bureaucrats there for accountability and transparency should be evident from the FoI replies.

      1. Anonymous Coward
        Anonymous Coward

        Re: What is the real problem

        Sarcasm about our wonderful Civil Servants. I don't know.

        Seriously, I agree that some sarcasm is required. But then we read about people like that one who ran a Scottish bank who acquired a corporate jet with a private bedroom just for him on the bank's money, and we know who really despises ordinary people and is just taking the piss.

      2. Charlie Clark Silver badge

        Re: What is the real problem

        Andrew, thanks for the clarification. I'm in Germany and I'll admit to not keeping up to date with the shenanigans in Whitehall. As I said, I think focussing too much on Lily Cole detracts from the argument which would be the unaccountability of Nesta. What other bollocks things have they been involved with? More "community service" engagements for the well-to-do?

        Not to worry, we have our own share of investment catapults here. And the bureaucrats and politicians dislike FoI provisions just as much as anywhere else.

  35. 0laf


    I set up a new charity website aimed to helpline other 'charities' scam money from the taxpayer in order to pay exorbitant wages to their board of directors.

    It's called

    My plan is not to actually do anything except getting a celebrity model (preferably on with a bit of a pus on her, seriously a model?) to wax lyrical about it to celebrity fondling magazines.

    Can I have my £500k now?

    Or I'll settle for My F**KIN MONEY BACK

    1. Anonymous Coward
      Anonymous Coward

      Re: charideee

      Firefox can't find the server at

      Failed retrieving record type from a name server.

      Hope it didn't cost you £200k, best speak to Lilly's mates!

      Whilst El Reg readers have helpfully generated a spike in her traffic and some are worried about us giving her free publicity, the other side of that coin is that if she's been publicly grumbling about El Reg in Vogue (etc), perhaps we can look forward to loads of vacuous slebs coming here and giving us the benefit of their inane ramblings. Well at least it will be a change from my inane ramblings!

  36. codejunky Silver badge


    What is her view on the many upset people who earned that money that she walked away with? The people who had their money taken from them in tax to give to her pet project? Is she as upset as the hungry? The homeless?

  37. Flyberius

    Come on guys, she's got to do something with all her spare time and it's a little unfair asking her to spend her own money when she's had to do all that pouting.

    Honestly, if I had only earned £7m at her age I too would felt owed something by the British tax payer.

  38. WraithCadmus

    If wishes were horses

    I'd at least have some transport and/or something to eat out of all this.

  39. J 7

    Ah here she is

    recognise her now?

  40. J 7

    Looks like they can't cope with negative comments - the website has just gone down while they were indulging in a spot of censorship

  41. Enrico Vanni


    That celebs who actually contribute something more than their physical image to culture get slated for legitimately reducing their tax input through benevolence schemes, yet Ms. Cole takes money out of the treasury to prop up her do-gooder credentials and that's supposed to be better?

    She's a bigger parasite than knuckledraggers on benefits in terms of net cost.

  42. Stretch

    You all heard her name and spent time googling her etc. So seems like achieved exactly what it set out to achieve. Just wish she had paid for it herself.

  43. Billa Bong

    Has anyone pen tested the site yet?

    Just curious - for 200k I'd expect it to be impenetrable...

    And is no one reviewing this stuff?? Scientologists must be really stuck for advertising ideas if they're now using Impossible as a religious platform, but what's worse is that they're being allowed to...

  44. Anonymous Coward
    Anonymous Coward

    Much Trolling

    So I created a account called Administrator/Site/Admin.

    Posted a few things, they then possibly thought it had been hacked took the site down for 20 mins and now my account is blocked.

    Deleted lots of my posts, which were polite and had no profanity.

  45. Neil 30

    Harder than being a supermodel

    We all know how hard it is being a supermodel, I think she deserves twice the funding having worked so hard around her already busy schedule.

  46. andy gibson

    If I catch you writing in the dust on my car

    The only thing that will be "impossible" is being able to use your broken fingers.

  47. Hollerith 1

    The Lily Cole who got a First from Cambridge?

    Ever think that maybe she was smart enough to try out a website on NESTA's money? In stead of being stupid enough to sink her own into it when star-struck and dim NESTA folks would hand it over in buckets?

    Having had a close encounter with NESTA myself some years ago, they would hand money over to a turnip if the pitch was right. Why shouldn't someone roll up to the trough? Those who think that Starbucks etc are entitled to pay the tax legally owed, as opposed to voluntarily paying more tax not legally owed, should in the same spirit see taking NESTA's money.

  48. Mr. A


    More importantly... she did WHAT??!!

  49. J 3
    Paris Hilton

    Yeah, but which fraction?

    "Cole says it's a "fraction" of that" (it being her wealth)

    OK, but it that fraction something like 5/4 or 19/11 of the published value? Inquiring minds (don't) want to know... (that's an inquiring mind right there in the icon)

  50. Amorous Cowherder

    Get your wallet out yourself Cole!

    If she's got £7m+ in the bank and so desperately wanted a "web-toy" to play with, why didn't she get some celeb mates to chuck £100k each into a pot and launch it themselves? Why the f**k do I have to pay taxes to fund this vanity project? I want my money to go on hospitals, education and council cleaners to clear up the dog-shit that litters town pavements up and down the country!

    1. Anonymous Coward
      Anonymous Coward

      Re: Get your wallet out yourself Cole!

      >>If she's got £7m+ in the bank and so desperately wanted a "web-toy" to play with, why didn't she get some celeb mates to chuck £100k each into a pot and launch it themselves?

      Beacuse then she wouldn't have £7m+ in the bank.

      All wealthy people do this - it's always Other People's Money that takes the risks.

  51. Jim 59

    Articles like this indicate that not all is well at Vulture Central.

    1. diodesign (Written by Reg staff) Silver badge

      Re: Jim 59

      "Articles like this indicate that not all is well at Vulture Central."

      In what way?


  52. Zyzzy

    Contact the Ministry for Silly Walks?

    I'd like to get government funding for a silly walk that I've developed. I believe I heard that something like that is available.

  53. JayB

    Limited Defence

    In all (limited fairness) I suspect the following is true :-

    Lily attached sycophant has idea that is pure "gold", sells it to Lily who frankly has no real idea about this shit.

    Office of Lily Affairs goes to NESTA which promptly wets it self at the idea of being associated with a vaguely famous pretty girl.

    NESTA cons wodges of cash out of Cabinet Office frantically pointing to a picture going "look, she's pretty and we know her... also can we have another 10K to spruce up the buffet table for when she's next in".

    Office of Lily Affairs hires NESTA sycophant "webbie" to design (and I use the term in the loosest sense) a website.

    ....and they saw a Powerpoint Presentation and it was good, so they all had tea and scones and Lily still has no clue about what's been perpetrated in her name, but she's been told it is so cool, so she defends it.

    She's hardly going to go "yeah, it's a crock of shite, I regret listening to those dickheads I hired to organise my affairs, they're now all f**king fired, oh and those guys who gave us all that cash, total muppets" now is she? Although we can hope...

    As has been said before, lynch the muppets at NESTA and the CO because frankly they should be a lot more responsible and careful with our cash. Sadly however, as History seems to scream at us, some of the people least responsible with money that isn't theirs are Bankers and senior Civil Servants.

  54. BumPuddl3

    MY EYES!!!!

    Wowser, what a waste of money, but more importantly - which dweeb recommended that Font???

    Eyes are melting........

  55. Anonymous Coward
    Anonymous Coward


    My favourite foot in the mouth comment from Lily recently was in the Observer article on 8 June when she sought to defend herself against criticism of the Nesta award by saying 'the government give money to rich people all the time' and that she had put in A WHOLE 200k of her own fortune (in a year when she was named in the Sunday Times Rich List). She also mentioned her closeness to Cabinet Office special advisor Jimmy Wales. No apologies from her for taking money which could have gone to people who lack celebrity resources and special influences. As David Coleman is no longer around I suggest the intro of Cole-Balls and good on you Register keep up the monitoring as the rest of the press is being manipulated by the Freud communications machine (and Cole's own PR advisor is married to Wales).

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