To be honest, I'd rather wave my debit card around in a shop or at ticket barriers than take out my expensive phone and wave it around. I'm not really sure there is a need for NFC payments unless it gets added to very low end phones so it can be used by people who may not have a contactless card (or any card).
Apple is KILLING OFF BONKING, cries mobe research dude
A new report by Juniper Research makes much less bullish predictions of NFC uptake than we’ve seen before – and the report’s author, Windsor Holden, blames Apple for snuffing out hopes of future pay-by-bonk and such wireless stuff. NFC is a contact-less system that transfers information via radio wave between phones, tablets, …
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Wednesday 11th June 2014 01:17 GMT Anonymous Coward
Why do we need "contactless" payments AT ALL?
What's wrong with swiping a card?
NFC is and always has been a solution looking for a problem. Embedding it in a card reduces its security. Adding it to a phone provides nothing that couldn't be done just as well with Bluetooth which has been in every Apple and Android phone since day one.
I will say I am surprised at how many there are here criticizing NFC. I remember these threads a few years ago and it seemed like there was a lot more support for NFC, and a lot of criticism of Apple for not jumping on the bandwagon. At any rate, I'm skeptical that Apple's failure to implement NFC is responsible for the lack of uptake. It certainly hasn't helped, but I think NFC would have failed even if it had been present on the iPhone 5, because people don't want to pay for stuff by waving their phone around.
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Wednesday 11th June 2014 10:38 GMT Bill B
Re: Why do we need "contactless" payments AT ALL?
"What's wrong with swiping a card?"
Well, for one thing, in this country we have chip and pin and you don't swipe a card, you shove it in a slot. The process of paying by bonk is a lot faster than paying by pin, which is really useful if you're in a hurry (the M&S at my local station uses it)
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Wednesday 11th June 2014 19:45 GMT Anonymous Coward
@Bill B
Shoving a card in a slot isn't any slower than waving it, unless you thinking slowing you down by 0.8 seconds is a problem. What slows you down is not inserting in the slot, it is inputting a PIN. In the US many banks have limits of about $50 before you need to sign or enter a PIN, below that you just swipe and go.
Quite why anyone would think that waving a card that can be easily skimmed by someone close to you (like on a bus or waiting in a line) and with a laptop bag size of equipment skimmed from 15-20 feet away is more secure than sticking a card in a slot so that one requires a PIN and the other doesn't is beyond me. More people need to do that I guess for your bank to realize that NFC is less secure than a chip w/o PIN, not more secure.
So as always, NFC is a solution looking for a problem. The solution to your problem isn't NFC, it is your bank not requiring a PIN for small transactions.
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Friday 13th June 2014 01:12 GMT Anonymous Coward
Re: @Bill B
> The problem isn't the extra 0.8 seconds it takes to process my transaction,
For a start, it doesn't take 0.8 seconds unless you're doing off-line transactions, but at least ten seconds and up to a minute (not counting retries) if the shop is validating transactions online as most of them do. I have found that in places like Tesco, where you're likely to be in a queue of people waiting to pay, the cashiers will helpfully suggest that you may pay by bonk if your card supports it (that's how I found out that two of my cards do NFC. No, they don't have a logo). In this case, validation is instant as far as the customer is concerned--it still takes 3-5 seconds though (yes, I checked, I'm that sad).
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Wednesday 11th June 2014 13:16 GMT DrXym
Re: Why do we need "contactless" payments AT ALL?
"What's wrong with swiping a card?"
If I board a bus, it's easy to swipe an NFC card on and off. If I'm waiting for a train and want to buy a mars bar then it's faster if I can swipe through a small purchase without entering a PIN.
It probably offers nothing for larger purchases where it makes no difference if I put the card in a slot or wave it around before typing a PIN. I suppose someone in Visa / Mastercard might have decided that one method of payment is less likely to result in someone losing their card or having it skimmed though.
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Tuesday 10th June 2014 13:58 GMT John Gamble
Hmm.
The big news in the NFC mobile payments world is a switch from the Single Wire Protocol (SWP) – which put the secure element in the SIM card and gave the operators control of payments – to Host Card Emulation (HCE), where the secure element is in the handset and gives the control to piggyback (over-the-top) players, most significantly the banks.
So... who's responsible for the encryption? How easily would either system have allowed us to upgrade encryption if/when a weakness in the encryption is discovered?
And how much of a surcharge would we be hit with for the privilege of saving the banks from handling filthy lucre?
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Tuesday 10th June 2014 14:03 GMT Test Man
It's a pity. I used it for the first time a few weeks ago, despite having a credit card with NFC for yeaaaars. I used it at Westfield London's Coca-cola machine, was kinda good to pay for it and not have to put in a PIN.
The one thing I really want is Google Wallet here in the UK, so that I can attach all my cards to it and then just use my mobile.
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Tuesday 10th June 2014 15:08 GMT CJatCTi
a) I need Google UK Wallet to work
b) The only place I can wave my Credit Card is the Post Office, I don't see the symbol on the card readers any where else.
The Banks got the chip & pin readers out why hasn't it happened with the Pay by Bonk?
Still trying to run when most people can't even walk.
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Tuesday 10th June 2014 15:58 GMT I ain't Spartacus
The Banks got the chip & pin readers out why hasn't it happened with the Pay by Bonk?
What's in it for the banks?
Chip n Pin is more secure. And means they can try to push the liability onto someone else for fraud. What's not to like?
Pay by bonk might (maybe) make transactions a tiny bit quicker to process for the retailers. But that does nothing for the banks. It also introduces new security worries (either real or imagined), which will be the banks' liabilities.
So I really don't see anything in it for them. I suppose a bit less cash-handling - but they have to do that anyway, and they charge handsomely for it. The only reason for the banks to spend cash on it, is if it looks like someone else is muscling in on their profitable payment processing lark.
So it made sense for the mobile networks. But they're so fucking greedy they make the banks look like charities. As an industry, they're also so incompetent they make the banks look well run. So in their eagerness to grab control and revenue, they scared everyone else away.
Apple might just have the combination of marketing ability, competence and ability to temper their greed to just within what people are willing to put up with, so that this can all happen. But Apple don't seem to care. And I guess that's because the public don't care either.
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Tuesday 10th June 2014 22:36 GMT Charles Manning
What's in it for banks? LOTS!
Here in NZ anyway, there is huge gravy in it for banks.
In NZ, all the chip&pin cards are NFC and all go through Mastercard/Visa. That means the transaction gets handled the same way as a credit card even if it is a debit card. That means the vendor has to pay credit card processing fees which are far higher than debit card processing fees.
Apple et al will likely only do the NFC thing if they can take a shaving off the processing fee.
While I like the increased security of chip & pin, I don't want NFC. If I have multiple cards in my wallet I like to be able to control which card gets dinged when.
For a while we had NFC-less chip & pin cards, but I've now gone back to Luddite swipe.
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Wednesday 11th June 2014 08:38 GMT Anonymous Coward
Aldi sort of!
both my credit and debit cards are pay by bonk, I use them where ever I can, a lot quicker than bu**ering around with a pin (wish more people would use them to make shopping in a lunch time quicker!)
Thing to note with Aldi is they don't take credit cards so your pay by bonk credit card won't work!
Wilkinsons also do pay by bonk
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Tuesday 10th June 2014 14:18 GMT Bluewhelk
Mismanaged from the start
First, from a consumers point of view, making NFC payments with a card is pretty much the same as sticking the card in a reader, the costs are the same so no big deal.
The way to replace cash with NFC phones (what the banks want) is to make it universal and the same cost as doing it by exchanging small pieces of metal and paper, effectively zero. Sadly with so many groups trying to get their pound of flesh such as phone manufacturers, network operators and banks it will always cost more.
Then with several different competing systems there is no guarantee that random person A will be able to transfer money to random person B as there is the distinct possibility their two systems will not talk to each other, so you're back to square one.
Finally if it's tied to a phone you're stuffed if the battery is flat!
So from Joe public's point of view, what's the point?
And that's before you start worrying about the security aspects!
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Tuesday 10th June 2014 14:22 GMT cosymart
Shift in Thinking
I have had a pay by bonk card for ages. Never used it as the only tills I have seen it at have been at the larger shops/department stores. After having queued to arrive at a till I now have a choice:: Cash? Card? or Bonk? Not knowing the fine detail of the pay by bonk or indeed if will it work I use either cash or card.
I have no desire to look like a plonker waving my card and the cashier giving me strange looks (well, no more than normal) :-(
Why not stick a small unmanned pay by bonk till by the exit with bullet point instructions for idiots (me) to reduce the normal queues?
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Tuesday 10th June 2014 14:40 GMT Don Dumb
Re: Shift in Thinking
@cosymart - I have no desire to look like a plonker waving my card and the cashier giving me strange looks (well, no more than normal) :-(
Why not stick a small unmanned pay by bonk till by the exit with bullet point instructions for idiots (me) to reduce the normal queues?
I've just recieved a pay-by-bonk debit card from my bank. I've had my moment of looking like a plonker, so I'll try and give my lesson -
Basically (my card) is limited to payments of £20, although YMMV. When you get to the till, the card machine will say something like "swipe or insert or tap your card". As long as it says tap, then slowly tap the chip end of the card to the TOP of the card machine, you don't need to hold it there. It should beep to acknowledge, a second or two later it will have processed your payment and will be printing the reciept. I have found that I can now do the bonk without taking it out of my wallet, which is useful but equally concerning.
One advantage is it does make the self-service tills in Waitrose faster, or it would do if the elderly used pay-by-bonk rather than the complex and glacial process for payment they seem to employ.
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Tuesday 10th June 2014 21:19 GMT cosymart
Re: Shift in Thinking
@Don Dumb Thank you for your enlightenment. As a 60+ person I may fit into your Waitrose elderly persona. On that topic I have noticed that I seem to be one of the few people to use the self-scan system that they have. Now that does same time.
Getting back to bonking...If my Waitrose shopping bill ever came to under £20 I would bonk like mad! :-)
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Tuesday 10th June 2014 14:45 GMT R 11
I have to guess you've never used it. It takes me far longer to open my wallet and get out my card than it does to pull out my phone and tap the back against the terminal. So it's faster, not slower.
Using Google Wallet I pay exactly the same. My only disadvantage is I get fewer rewards from my credit card company - I'd normally get about 5% cash back in a supermarket and that's cut to 1% as a general transaction through Google Wallet. If I was using a debit card rather than credit card with rewards, there'd be no difference whatsoever.
Certainly it's unnecessary, but so to are debit and credit cards. Indeed we could all return to paying by lumps of gold. But, truth be told, I have a wallet full of bank cards and store cards. I carry my phone with me, so it's necessary. With widespread NFC acceptance, the wallet is not.
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Tuesday 10th June 2014 14:26 GMT Don Dumb
Have iPhone competitors thrown in the towel?
From the article - "Apple is not, to this date, supporting NFC, so other companies have wondered, "why bother?"
Perhaps to have a unique selling point? God forbid other companies might actually want to give people a reason to buy their phones rather than iPhones. But no, we just get a range of identical looking phones that all do pretty much the same thing.
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Tuesday 10th June 2014 14:55 GMT Anonymous Coward
It just isn't available in the UK
Android phones have been NFC capable for quite some time but there is very little that you can actually use them for.
I could quite easily see a time where you have a wallet that holds your card details (pay by bonk), your work door entry, your hotel room keys, your work photo copier account access, toll payment, transport payments etc all secured by pin or biometric ID.
The technology exists to do this but the in-fighting between the various providers who wish to control your 'wallet' (bank, mobile operator, phone manufacturer, OS provider) seems to have completely stalled any up take of it.
There should've been a common standard that any apps could use via an api and use built in security + any additional layer they wanted to use.
I wanted to replace a number of NFC entry cards with a phone based system for a proof-of-concept project and although there was constant marketing from the supplier that this would soon be available it ended up that they could only do it for one off complete independent developments (completely custom app and new hardware, no standards at all).
If every new android phone that had NFC built in had the ability to have a multi use wallet supported by all the main banks and most other major third parties that use NFC in their cards, then it wouldn't matter if Apple supported it or not the traction would've meant they would've in their next phone. This isn't the case and, what appears to be complete apathy and in-fighting, has stopped this being a reality.
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Tuesday 10th June 2014 15:40 GMT Dave 126
Re: It just isn't available in the UK
>Android phones have been NFC capable for quite some time but there is very little that you can actually use them for.
I've had an NFC phone for a couple of years... I toyed with the idea of buying some 'smart tags' to go with it, to trigger different actions - i.e when the phone is placed on bedside table tag it switches to a silent profile - but I never got around to it.
If I could 'print' my own tags, I could see them being useful in some situations - stock control being the classic example - but is that a consumer application?
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Tuesday 10th June 2014 14:55 GMT Tom 35
Bank Bonking
My Canadian bank (TD) offers pay by bonk, but they use a sim, not the phone. So you have to be on one provider that they made a deal with.
I switched from that provider a few years ago when they got to be greedy bastards, so no interest in that. Even if they do support the pay by bonk in my phone I don't think I'd have much interest. Already have both a bank card and credit card that support pay by bonk. Think I have used them about 3 times.
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Tuesday 10th June 2014 14:59 GMT Don Jefe
Clearly Not In Business
It's just silly for this Holden fellow to say that Apple is the sole driver of technology adoption by manufacturers. Apple has had some really big wins and has a good product, but Apple sure as hell isn't the pinnacle of mobile phone technology. There are plenty of other phone manufacturers out there with access to the same materials and technology Apple uses, Apple has just landed a good combination of those things and is reaping the spoils, not controlling the industry.
The fact of the matter is that NFC doesn't fill a need gap. It's simply another payment vehicle in a world where payment vehicles abound. It's neat, but delivers no real benefit to the user.
The technology is also a big liability for handset manufacturers. It's one thing to put a technology in a non-migratory cash register or POS card machine where it's being monitored anytime it's in use. But phones do migrate and people like to work on them for fun and profit. Should a vulnerability be discovered in the technology it's going to spook people who otherwise ignore good security practices. The guy with his passwords written on post-it's on his monitor is going to shit if he thinks his money is at risk via his phone. It doesn't have to be a practical vulnerability, or even real, just the idea is enough to really screw up sales numbers.
There are other reasons as well, but they all say the same thing. There are plenty of reasons not to adopt NFC, and precisely zero of them are Apple.
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Friday 13th June 2014 01:28 GMT Anonymous Coward
Re: Clearly Not In Business
> The fact of the matter is that NFC doesn't fill a need gap
I'm going to disagree with you there, DJ. I totally see NFC as replacing RFID in many (if not all) applications.
For example, there is one real-estate idea that I'm toying about where I'll probably use NFC for access control. Those without an NFC-capable device get a plastic card, those with just use their phone.
In other words, NFC need not be *just* about payments, and on the payments front, it won't be the banks but those new payment start-ups that'll be leading the pack. Banks will fade into irrelevance a few decades from now anyway. (cf. the Hypo Alpe-Adria case in Austria right now).
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Tuesday 10th June 2014 15:06 GMT Pascal Monett
"help win over more tight-fisted consumers"
I'm not tight-fisted. However I am getting more and more paranoid about how much personal information people can leech out of those marvellous gadgets that I am surrounded with.
So, given that we have all heard the reports about how PIN code VISA is broken but remains steadfastly in use (because nothing else and too expensive to replace), I am very wary of a technology that actively broadcasts my "secure" banking data to the immediate surroundings.
And don't give me tosh about how the range is vanishingly small or whatnot - we've read right here about how supposedly secure ATMs were subverted from the inside to phone home credit card details.
If they can do that on a supposedly secure ATM machine, then they can stick a customized Raspberry PI on the backside of the card machine and none will be the wiser for weeks, if not months. Meanwhile, the crims will reap the rewards.
So no to NFC anything until I have a technological guarantee that it is unsubversible.
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Tuesday 10th June 2014 15:07 GMT 8roken
How can you give up on something which hasnt been released
If I could use NFC on my phone to pay, I would be quite keen on it. As far as I can tell though, it is only available on certain phones purchased from certain telcos. I have an NFC phone, but I cannot find a way to use it for NFC payments. If you want people to use a product then you need to make it available.
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Tuesday 10th June 2014 15:18 GMT Charles 9
Re: How can you give up on something which hasnt been released
That USED to be the case, due to the requirement for a secure element, but Android 4.4 KitKat now supports Host Card Emulation, which doesn't require it. If your phone has NFC and KitKat, Google Wallet SHOULD work for you (YMMV, I hear it's not so cut-and-dry).
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Tuesday 10th June 2014 15:16 GMT Charles 9
I think the BIG big obstacle isn't Apple. It's the big retailers. Walmart has sworn off the tech (because they want control), Target hasn't adopted it, neither Home Depot nor Lowe's accept it. And while I notice it's still available at Best Buy, your usual purchase there is too big to make it under the contactless transaction limits. Furthermore, many retailers are DROPPING the tech. Kroger's dropped the tech. So has 7-Eleven.
In many cases, it's a lack of trust in the technology combined with security skittishness. Besides, US retailers are in the midst of a PIN Pad refresh as banks try (again) to get us on Chip-and-PIN. Unless all the C&P have contactless built in, I would say this is the last straw for contactless in all but a few places.
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Tuesday 10th June 2014 15:57 GMT Scroticus Canis
Disintermediate - Yet another word for the Bullshit Bingo list
Never came across that word before as I avoid economists with the same fervour as plague carrying rats. When did they make this one up?
Definition: removing intermediaries from a process (economics); e.g. - taking the pimp out of the process of getting screwed. Was wondering where the bonking came in.
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Tuesday 10th June 2014 16:41 GMT BoldMan
When Barclaycard foisted a contactless card onto me a couple of years ago I phoned them up and asked for one that didn't open up my wallet to thieves who could nick £10 from my by just walking past. Their response was that market research showed that the public liked having their money stolen invisibly and they would offer me no alternative to offering up my nuggets to random passers by.
Yes there is I said, I stop using your card to buy anything. So now it sits at home in the drawer and I only use the account to take advantage of their interest free balance transfer options.
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Wednesday 11th June 2014 08:58 GMT Timmay
Interestingly, and the opposite side of the coin, when Barclaycard foisted a contactless card onto me a couple of years ago, because I hardly used the credit card (rather use my bank's debit card), I phoned up my bank to see if they could give me a contactless debit card. When told they didn't do them yet, I found my usage of the contactless credit card going up - when faced with paying for something small, I'd look at my wallet and see two cards; one which you just tap on the till and you're on your way, and the other which you slide it in, wait a second, try to remember the PIN on that card, enter it, find one of the keys doesn't work properly, re-enter it, wait a second, then you're through.
Given I often have to mash the card against the reader to make it recognise it, I think the fears about thieves being able to "nick £10 from my by just walking past" are typical tin-foil luddite views with no basis in fact.
Sure, if someone nicks your wallet, you're more exposed to small (sub-£20) losses, but I've found I can't make more than one or two contactless purchases in a short space of time before it refuses and prompts to do it the old way (PIN), and anyway, your bank is still liable for the loss if you've taken "reasonable precautions" (ie. don't leave your wallet on your dashboard) and let them know as soon as you know it's gone.
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Tuesday 10th June 2014 17:22 GMT Ivan Headache
Beware of Card-Clash
BoldMan is doing the right thing.
Every day when I'm on the tube now I get multiple warnings about avoiding Card-Clash.
If the touch-and go card readers can't differentiate between an oyster and a Visa then what hope is there?
A couple of nights back I was in Tesco buying some Champagne Magnums (the ice-cream not the bubbly) and the chap in front of me was trying to bonk with a card. After about 4 failed attempts he
stuck the card in the reader and entered his PIN.
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Wednesday 11th June 2014 09:00 GMT Timmay
Re: Beware of Card-Clash
As P Lee said, that's A Good Thing. If you have a load of contactless cards in your wallet, surely you want control over which one the till takes payment from?
Regarding the guy's failed attempt to pay by bonk, quite possibly either he'd spent up to his contactless transaction limit for that day, or maybe it had randomly decided to make him use a PIN. Y'know, like it's designed to do. For security.
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Tuesday 10th June 2014 18:34 GMT Anonymous Coward
Re. Sync per Bonk
I had an interesting conversation with the droid at a certain shop today re. NFC.
One possible use would be synchronizing BT headsets with a device without all this tiresome messing about with tiny buttons.
Also would work with smartwatches, all it would need is a simple interface which detects an unsynced device and copies over the code the first time it sees a host device ie. a phone.
Alternate use: NFC equipped memory cards that only unlock if they see the device they were locked to so that not only can you find a dropped/lost card with a hand held scanner but no-one else can read back the protected area with the encryption key.
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Tuesday 10th June 2014 19:02 GMT Richard Plinston
Re: Re. Sync per Bonk
> One possible use would be ...
Panasonic use NFC to connect an Android phone to their latest cameras over WiFi so the phone acts as a remote control and/or can send photos directly to a PC or to an internet site (Facebook or a cloud service).
I am also looking at using NFC in a client's warehouse for recording worker and job activities.
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Tuesday 10th June 2014 18:49 GMT Mage
No thanks for NFC
Credit & Debit cards already have NFC, Lidl accepts NFC Debit cards.
But it's an inherently less secure tech than sticking the card in the slot. Almost no advantage.
NFC on a phone is even sillier.
NFC is good for Warehouse pallets. Which it was invented for. Stupid for payments and individual products (barcodes are far cheaper and more privacy secure in the retail context ).
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Tuesday 10th June 2014 19:23 GMT Matt_payne666
I like my health...
I like my pay by bonk card... more shops support it, just keep a beady eye out for logo on the terminal... a tap and im done... it saves just moments of typing in a pin, but more importantly it does save me from touching the filthy terminal keypad
tapping my phone? it was one of the features I was hoping for with my new phone... the hardware is there, (Lumina 920) the carrier supported wireless payments (Orange) but the software was only available for about two different handsets...
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Tuesday 10th June 2014 21:08 GMT G Murphy
surprising number of people
being extremely conservative about pay-by-wave on here, hardly the tech-adopting folk I'd expect.
I've been using it on my credit card for over a year now, most larger retailers (and small stores thereof) now accept it - all the supermarkets, boots (superdrug I think), m&s and an array of sandwich-shop type chains. I think even McD's is pay-by-wave now. It's massively convenient, almost entirely removes the need for coins and is incredibly quick - quicker than chip and pin and quicker than cash.
I'd love to have it on my nexus 5 but as others have mentioned above, no support. That's not a huge surprise though - the bbc can't be bothered to support the nexus 5 for downloads yet.
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Wednesday 11th June 2014 00:09 GMT Faceless Man
Use it all the time
I use contactless payment with my credit cards all the time. I find it handy to be able to just wave it and go. Of course, it is open to a number of security issues, but most of them are protected against, or overhyped.
On my phone, though? I'd rather have it in the driver's side wing mirror of my car so I can get in and out of carparks on cold mornings without having to open the window.
As for an "analyst" predicting it will take off because of Apple. It's true that Apple can drive technology adoption. We had PCs with USB ports for years before the first iMac came out, but no-one had any USB accessories available. But they have shown absolutely no interest in NFC. They've been using a combination of QR codes (in Passbook) and Bluetooth LE (in iBeacons) to do all those amazing things people said NFC could do, so what's the point?
Basically, I don't expect it to happen, and the people who say it is "definitely going to happen with the iPhone N+1[S] are just extracting the information rectally. This guy is just trying to shift the blame onto Apple for his own incompetence.
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Wednesday 11th June 2014 00:53 GMT DerekCurrie
Thank You Apple For Recognizing That NFC Is Crap Technology
Oh and thank YOU Bill Gates for encouraging the USA to adopt NFC. You, more than anyone else, may have convinced my country to stay away from NFC.
Now if only my state of New York had also ignored Bill Gates, I wouldn't be stuck with this stupid NFC chip embedded NYS Driver's License/Passport that I have to keep in a Faraday cage 24/7 for fear of some granny 'BONKING' into me and stealing my identity.
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Wednesday 11th June 2014 07:56 GMT ipghod
From the states....
I've been using NFC on my phone with google wallet for a few weeks now... local stores finally upgraded and activated their payment stations to support it.
Likes:
I like that wallet hides my 'real' CC number.
I like I get an email when wallet processes a payment.
I like not having to fumble through my wallet for discount cards and credit cards at the stand. I never realized what a hassle it was until I started using my phone this way.
seems faster than the chip reader
Dislikes:
not turned on in enough places
Trying to decide if I want to leave NFC radio turned off when I'm not actually using it, or if the fact I only put a single payment option, that has extra protection against being defrauded on it is 'good enough'.
which means, in my mind, basic security is going to inhibit the designed goal of dumping all your money into google wallet, where it's actually at risk. Using the tool to keep things separate seems like a better way to take advantage of the convenience, while limiting my exposure. (I also don't keep cash in my wallet, stays in a different pocket. What can I say, I'm big on 'no single point of failure')
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Wednesday 11th June 2014 10:58 GMT bpfh
Payment by nfc seems to be going the same way as the QRCode
A niche application with niche uses... Like the QR Code. And like the QR Code, Marketers got severly hot, excited and maybe a little hard when thinking and talking about them, but the general using public targetted looked and said collectively "Meh". Looks to me like NFC is going th same way.
Markers are still looking for the Next Best Thing, talking amongst themselves and at some times, engage in innapropriate group stroking, an end up hoping that some tech will catch on that is easy to monetise somehow, but still can't be bothered to talk to end users what they really want and find out that their expectations are opposed...
Paris, because, well.... bonking...