Duck & Cover - Generalizations Follow
As a rule, women find absolutely no joy in startups. I've been in a few, and our group fully funds 13 endeavors in various fields, and only one of those has a woman as a member of senior management at the founding. We get several 'dreamers' in the pile every year that appoint their wife with a different name, or their girlfriend, as an executive, but no actual 'real' startups. You know why I think that is?
Startups are appealing to guys the same way 'hunting' women is appealing. It's fast, there's zero discipline in 98% of successful startups, no organization, little logic and just shitloads of hyper aggressive behavior. No matter what the title on the overpriced business card says, or what they'd have you believe, nobody gets to do 'just their job'. If there are any startups in your area start watching. If the CEO isn't taking out the garbage while the rest of the management team is cleaning the office then something's bad wrong. You do what has to be done, when it has to be done or you fail. Somebody who is willing to sacrifice a decent family life, or nights out with friends/partners is going to come along and have the same skills as you, and they'll take your business away from you.
Playing startup is a young mans game. It will suck the fucking life out of you and if you manage to make it fly it's highly unlikely you'll have the same people in your life as when you started. No sane person wants that. In all honesty, most people who make startups work are unhinged to some degree. That's why they can make the business work. If you do what logic, or the resident MBA, says I'll just be selling your IP to cover part of my losses when the crying is all over. Women suck at thinking like that, and I'm glad. I would just hate it if my wife was insanely aggressive.
But you know what women are good at (in business)? They can manage 15 simultaneous problems, stave off internal conflicts and see everything as it relates to everything else. Very few guys can truly do any of that well, no matter what they tell you. From a purely financial standpoint, once we decided to let women learn letters and cipher it was a big mistake not to have them in senior roles in a lot more companies. Hilariously, the more actively opposed a company is to women in senior roles, the more that company will likely benefit from women in senior roles.
All this study 'reveals' is that the hyper aggressive, oversimplified and moderately unstable attitudes most startups need to get past startup aren't very prevalent in women because it's an awful fucking attitude. As I've said before, if a woman isn't doing something it's probably because she doesn't want to, not that she can't. The authors of this study should go out and study, not sit around in front of spreadsheet that reflect zero useful information.