reason Apple scoops so much of the industry's profit
a) grab all the free, open source software you can get your hands on, as long as it isn't encumbered by a nasty GPL license, and sell it for a massive premium
b) manufacture everything in the world's lowest cost labor markets while selling it all at a massive premium in the world's richest countries
c) get buy-in from the top execs in Hollywood so that your kit is featured in every big movie, driving the hipsters into wild fits of salivating consumer lust
d) invoice all sales as transactions from an Irish subsidiary with zero employees
e) pay a zero corporate tax rate
f) use green energy for cloud storage which is 2% of your corporate energy needs, while using the most toxic sources of energy for the 98% energy needs of manufacturing. Applaud yourself as a progressive corporation to hipster nation to increase sales even more
That's how it's done