Why would you make it convenient to turn off an alarm?
That they would be mind numbingly moronic enough to think a "feature" like this belongs in a safety critical device makes me certain I'll never ever consider buying a product from them.
I mean, it is oh so hard to have to actually push a button to turn off an unintended smoke alarm because you forgot something in the stove....gotta save that 0.8 seconds by waving at it from a few feet away!
This is from the school of featuritis where you throw in stuff just because you can, without giving any thought to whether it is truly a real improvement in user interaction or you just did it because you hope people will buy your product because they can show their friends "hey look what I can do with MY smoke alarm, you gotta get rid of your boring old school white plastic one if you want to be as cool as me"