Enterprise social - show me the money
I'm at Salesforce's World Tour in Melbourne today and after listening to its keynote/infomercial for an hour if anyone says "Cloud/Social/Mobile" to me things might get unpleasant.
The ray of sunshine during the event was Ted Pretty, CEO of Hills Industries, who poured a decent-sized glass of the Salesforce Kool Aid but also tipped a bucket on it by saying HIlls has adopted in-house twitter clone Chatter but said he doesn't really care for it.
"The social stuff is nice but at the end of the day all I care about is making our number," he said.
The cynic in me loves that line: I get the cloud/social/mobile spiel SO OFTEN it's become tiring.
The grudging realist in me says the likes of Salesforce and Oracle would not be going so hard on social if it didn't make a difference and that it's a bit antediluvian to ignore it.
And you?
Biting the hand that feeds IT
