Imagine
A post earthquake or hurricane scene with collapsed buildings, overturned cars and trapped people.
A guy is lying pinned under rubble so heavy he can hardly breathe, after days of lying there he is finally found by a Google/Schaft Rescue Rangerbot, the bot closes down a dangerous gas leak by pinching the pipe shut, then it lifts the entrapping rubble off of the grateful survivor, as the bot leans down to pick up the man to carry him off to a waiting ambulance a speaker in the bot's chest activates with a message:
" Sign up today to Acme accident insurance, we can't stop days like today happening to you but we could help you to pay for the rescue."