Apples vs Oranges
How does this compare to XtremeIO or Pure? These are AFAs, this thing is a Hybrid. Furthermore, neither Xtreme nor Pure target the SME space. The better comparison would be someone like Nimble
PCIe flash card supplier Fusion-io has launched an all-flash array and a hybrid flash/disk array for its channel partners to sell. These two appliances are essential server/controllers running Fusion-io software with their innards stuffed full of Fusion’s PCIe flash cards, plus disks in the hybrid appliance product. The …
You didn't pay attention - read the article again.
The author very clearly states that Fusion-io's ION Accelerator appliance is an all-flash unit, that's why he compares to other competing AFA offerings, very correctly.
The second product called ioControl, is indeed a hybrid array - and he didn't compare them to those AFAs, and even its product manager only mentioned XtremeSF and XtremeSW, EMC's server-side flash and its software.