back to article Cisco execs blindside themselves with flash-splash Invicta UCS array

Sources indicate that Cisco’s top execs blundered when they thought the UCS Invicta all-flash array wouldn’t compete with flash arrays from partners EMC and NetApp because it was integrated into the UCS server fabric. Our people suggest that they didn’t understand, when given UCS Invicta integration information by lower-level …

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  1. Anonymous Coward
    Anonymous Coward

    Breaking news: Cisco execs fail to listen to customers.

  2. JeffTravis

    Clarification

    Apparently it's not storage it's "Persistent Memory"............

    I kid you not.

    1. Crafty volt 7

      Re: Clarification

      Very persistent

  3. M. B.

    They bought the technology...

    ...to integrate it into the UCS B-series chassis and leverage the unified networking technology. They are flash storage nodes.

    Flash storage nodes.

    Unified networking.

    It's networked storage. It competes with other networked storage. Do these execs even know what business they're in? If you buy a storage product vendor and you connect you new toy to other devices you sell to pool the resources, you are now selling shared storage products.

    I for one would like to meet these execs. I have a very large clock tower in London I would like to sell them.

  4. Anonymous Coward
    Anonymous Coward

    I doubt that Cisco execs thought Whiptail wouldn't compete with partner arrays, especially EMC. Instead they thought they could get away with it because they're Cisco, but these are days of diminishing returns for the Cisco brand.

  5. Anonymous Coward
    Anonymous Coward

    Seriously?

    There are quite a few pretty smart people at Cisco. They make this box called UCS which has been pretty popular - it connects to shared storage. You seriously believe that no one at Cisco knew what they were spending $400,000,000 on? Come on...

  6. Anonymous Coward
    Anonymous Coward

    Looking at the docs

    it's a C240 server with software, surely ... even ignoring the facts that the diagrams of both front and rear views are identical, the text includes things that pretty much confirm it. The only thing that seems a little strange is the CS3124SA has an LSI HBA in one of it's PCIe slots according to the text (but not in the diagrams). Not sure why they aren't putting in say a VIC1225 for fabric integration (and possibly future development to allow virtualisation within the storage array).

    From the C240 installation manual:

    "This version of the server can be ordered with either a 16-drive backplane or a 24-drive backplane with an expander. When the 16-drive backplane is installed, only the first 16 drive bays are used."

    Alternatively the C3124SA installation manual:

    "shows the front panel features of the Cisco UCS Invicta C3124SA Appliance. It can be

    ordered with either a 16-drive backplane or a 24-drive backplane with an expander. When the 16-drive

    backplane is installed, only the first 16 drive bays are used."

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