back to article BlackBerry nabs 'The Sims' to head up crucial Services unit

The company-formerly-known-as-RIM has nabbed former SAP exec John Sims to head up its global enterprise services unit, the business it hopes will be at the centre of its turnaround. BlackBerry said that Sims would be joining the company in January, after leaving his position as president of SAP's mobile services business. …

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  1. Daedalus Silver badge

    da da da dum da da da dum

    So now he's the Master....

    1. Jad

      Re: da da da dum da da da dum

      Glad I wasn't the only one who would have been much more interested if it had been http://en.wikipedia.org/wiki/John_Simm

  2. Anonymous Coward
    Anonymous Coward

    The Sims3 "Save Blackberry" expansion pack

    I just can't wait...!!!!! :-)

  3. Barry Dingle
    WTF?

    SAP + BB = Sucksess

    When you need a fast, nimble turnaround of your company, you naturally think of SAP.

    1. ItsNotMe
      FAIL

      Re: SAP + BB = Sucksess

      Yep. The blind leading the blind.

      1. Anonymous Coward
        Anonymous Coward

        Re: SAP + BB = Sucksess

        More like the blind burying the dead...

  4. Anonymous Coward
    Anonymous Coward

    Two of a kind

    So Blackberry now have two people in charge who specialise in mobile services.

    At least they have a plan with a product base and some distinct differentiation, which is an improvement on where they were a few months ago. Microsoft still hasn't really come up with a plan other than "two steps forward, one step back, only a bit faster".

    Microsoft is more likely to succeed because they have a lot more cash they can use, but at least BlackBerry is trying.

    1. Anonymous Coward
      Anonymous Coward

      Re: Two of a kind

      "Microsoft still hasn't really come up with a plan other than "two steps forward, one step back, only a bit faster"."

      Microsoft's current plan seems to be working - they are growing market share rapidly - over 12% in the UK now and ahead of Apple in several countries! Their OS is faster, more secure and more efficient than the competition, if not yet as fully featured. They are up to over 200,000 apps now too I read this week.

  5. VeganVegan

    Doesn't anyone else see the alliterative possibilities?

    After major trim, ex-RIM nabs Sims to run its sans-SIM* services (PIM**, FIM***, OIM****, CIM*****), in a mim race, but with vim, against Tim & co.. Not a whim: RIM cash is lim., not brim. Sadly, it's like UIM****** on KIM-1, or moving to QIM*******, ex-RIM's prospects are dim, even grim.

    * Personal Information Manager

    ** Subscriber Identification Module

    *** Federated Identity Management

    **** Online Identity Management

    ***** Customer Interaction Management

    ****** Universal Input Method

    ******* Quartier international de Montréal

    Sorry to all; too much stim (caffeine) today.

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