Re: Excellent Article
Why just Apple, as pointed out, works on Andriod just as well...
US department store Macy’s recently said it is implementing iPhone-based tracking tech the better to encourage browsing punters to buy. Of course, Macy has chosen to pitch this as an Apple technology - figuring, presumably, iPhone owners are more receptive to inducements delivered through technology and have more cash to splash …
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"but they'd need to install your app"
It should not be hard to read someones ID code, say an over priced coffee shop.
Then setup your own beacon outside with "get a free drink, just show this code..."
Then you can annoy the phone user and the coffee shop. Kind of like the people who posted fake McDonald's coupons online a few years back.
In case you didn't read the article, beacons only transmit an ID. The ID contains a 128 bit GUID and a location code. The GUID launches any app that is installed and has registered that ID. You CAN'T use it to distribute fake vouchers as the voucher is created by the owning store's app, that the iPhone owner has to install.
"the voucher is created by the owning store's app"
That description makes it all sound a bit pointless to me. How many people are going to install potentially 100's of beacon apps just so they might get a special offer next time they wander around the local shopping centre.
You honestly want ads from every store in the mall? You get to choose which companies you are interested in. Companies can group together under a single common app, but you get to choose if you are interested or not. Thats why it's not the big deal that the haters seem to be trying to make out.
"You get to choose which companies you are interested in. Companies can group together under a single common app, but you get to choose if you are interested or not."
Yes, in an ideal world there will be a single standard and you'll have one app which will pick up the local business or access a directory where the user can tick or untick whether they want more info from that shop when the walk past.
The reality is that every business group will have a separate app. Those which group together will be an all or nothing choice. Interesting in the Toy'R'Us beacon? Get spammed everytime you walk past McDonalds, Starbuck and Mothercare as well.
All you have to do is put yourself into the mind of a marketdroid and you too can see the world as a dysfunctional free for all where the customer is just a "revenue generation agent" and not someone who you genuinely want to inspire loyalty in. . (I need some mind bleach now. I feel so dirty!)
Send a bunch of people into store with systems in their shopping bags broadcasting 'Free beer next door' and other stuff like '50% sale in Harrods' to shoppers in Selfridges. Or worse, 50% off sale in Jewlery.
A really good way to mess this up so badly to make it totally unusable. Yay, bring it on
Just a device that yells 'I'm here!'
What your device does with it, is down to what you have installed on it.
So you could, for example, write an app that turns on your wifi when you get home, using a beacon to identify it. As long as you have enough beacons to cover your home.
Personally I'd prefer aggravating only the Apple cultists, especially the ones with the latest kit. Maybe the next time Apple offers something new and the fanbois lineup like dutiful weasals, walk around with the bluetooth beacon bot in the bag near the lineups and see what happens. A reverse-wardrive perhaps.
I've got a nice laptop that does bluetooth quite nicely (it talks to a headset I use). Now I can just beacon some bluetooth stuff and various close by iPhones (I see a bunch of them at work) will beep and squak.
I could be nominated for local BOFH in no time flat.
Maybe my work (it is a big company that sells lots of PC tuff) has their own app that will sound off. This could be an "opportunity" too good to pass up!!
Nice article - I'm following it this morning.
There is a step missing though. Before the 'sudo hcitool' command is run, you need to run 'sudo hciconfig hci0 up' to bring the interface up.
In case anyone is interested, this dongle from PC World works a treat (£7.99 today only):
It looks like the apps that look for beacons control where the data is pulled from, so you can spoof a McNasties beacon all you want, the app that listens for it will only pull data to display to the user from the McNasties server,
So it's a little smarter than the previous, and annoying, bluetooth adverts you used to get spammed with when they could simple send you a message via bluetooth.
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