Re: "Is there anything the wonder material can't do?"
It is so expensive precisely because nobody really knows what to do with it. Most new materials undergo the same process where somebody finally figures out a practical use for it and the price continues to drop precipitously as more people get on board with it.
When we first started doing large carbon fiber molding jobs about eight years ago the raw mat and cloth was still unbelievably expensive. Now the material is everywhere and you can buy enormous quantities without causing a global price spike. Same with aluminum, used to be the most valuable metal on the planet. When they covered the capstone of the Washington Monument in DC with aluminum it was considered pure decadence and ostentatious in the extreme. Now you can buy a couple of tons a week on a working mans wages.
The driving force in bringing materials prices down isn't what most people think, it's fashion that's responsible. Titanium is probably the best, generally familiar, example. Titanium and it's alloys aren't a good choice for most things where you find it. It's extremely prone to galling, it bends fairly easily and costs a fortune to cast. It's usually not the correct choice from a materials perspective, but its been marketed to the consumer as a superior material and people demand it. The excess consumers are paying for an inferior material is used by manufacturers to drive down production costs and increase margins further. It's good stuff for people like me who buy the material in quantity.
What graphene needs to succeed is a place on the fashion scene. An Oakley type marketing entity to make it popular with the expendable income crowd. Not a big scientific or military use (those drive prices up) but a popular application that's accessible to a large market. I don't think that popular application is going to be on somebody's willy...
The risk with the material is they've skipped over all the steps that make a material feasible for use at scale and shot ahead into IP. I can order fissile material and have it shipped to me, along with a research and experiment kit but graphene doesn't even have that yet. It isn't really anything at this point. There's a very real risk that IP licensing crap will price the material forever beyond the means of the consumer and therefore quickly out of circulation. Another good idea strangled in its crib by people vying to dominate a secondary market. It's really risky and very stupid.