I'm baffled by this...
How many people actually search in a *domain* to find a website? Hit one of the search engines, restrict to results in your country of interest, sorted.
Domain dealer GoDaddy has begun the first registrations of domains under the ICANN generic top-level domain (gTLD) programme. The company said that it will be allowing customers to pre-register sites in the .build, .luxury, .uno and .menu domains. The release marks the first registration for the new domains since the Internet …
it's NOTHING to do with the end users, it's the PERCEPTION of the website owners who IMAGINE that having this or that specific .domain will make them famous (= rich). And don't forget the penis envy: "Our business is bigger and better than those shithead competitors in our field, so we will outbid them all to show who's the boss here. Even if we're going to pay shitloads of money for this .domain, we WIN!
And this perception of profitability and "desireability" is going to be be gently (and not so gently) impressed upon them by those who flog the domain names, e.g. godaddy.
Who cares? I meet hundreds of different people in my (IT) line of work and everybody without exception just searches for stuff. Half the time in google chrome, even if you type a domain name it goes and does a search anyway. Just as DNS makes the need for people to hunt for IP addresses superfluous, decent search engines make the need for domain names superfluous. Even Bing.
Hmmm, let's see here....
.us (To be fair this one gets a bit of use from European/Asian companies with a US presence, ie. aldi.us)
I know I'm missing a few. And that's a US-centric list so there may have been others offered elsewhere in the world as "the next best thing to .com"
Of course the only REAL next best thing to .com is .net
If you can't get either one of those, time to think up a new domain name.
>> The new naming options will open up significant inventory and give business owners and entrepreneurs, and the public in general, more relevant choices that are specific to their business or location.
Let my fix that …
"The new naming options will open up significant inventory and give us more opportunities to blackmail businesses into giving us more money lest their name fall into the hands of a squatter".
In any case, most people are used to ".com", and for us in the UK, ".uk" - plus a handful of other country codes they come across. Apart from the observations above that most people don't know what a domain name is, if they do, then I think people will be wary of these "obviously fake because I've never heard of them" new TLDs.