back to article Tech today: Popular kids, geeks, bitchfests... Welcome back to HIGH SCHOOL, nerds

Brand tribalism runs our industry. It's a term that encompasses the mentality of all those fanbois and fangurls whose interaction with products simply doesn't end at the purchase and use of said products. It's a relatively new term, but research into the area is heating up and I think it sums up the mentality quite nicely. We …


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  1. SecretBatcave

    Gah, I just want stats

    I've just bought a new storage system, and the hardest part is cutting through the sheer magnitude of bullshit.

    For example; my requirements are fairly simple: 14000 iops peak for 10 ESX host via FC and 1gigabyte a second bursting stream 75% read 25% write. around 100TB of total storage.

    Firstly I don't take too well to salesmen telling me that I can replace my currently array (75*15k sas) with 2 100gig SSDs in raid 1 and 12 10k SAS drives. "we've modelled your dataset" You've done fuck all sonney jim, you don't even know what we are doing in ESX. I take even less well when I specifically tell them I'm not going to by their rack, and they quote me for it anyway.

    After testing 6 different suppliers we gave up on the unified block/filer and went balls deep into GPFS/v7000 combo.

  2. Joefish

    I think you meant to post this article to WIRED.

    This is The Register? Where we know it's all about the fanboi bullshit and middle-management back-handers?

    1. Anonymous Coward

      Re: I think you meant to post this article to WIRED.

      This is The Register?

      Yes, this is The Register.

  3. disgruntled yank Silver badge

    Let's say that I've had it with Oracle and wish to flee to the freedom of Postgres or the security of SQL Server. What are the probabilities that a) all my queries use that subset of SQL that is common to all, and that b) I have no stored procedures or triggers? Probably pretty small. And wjat are the probabilities that my coders are equally proficient in PL/SQL, T-SQL and Pg/Sql? Let's say I'm really ambitious and want to convert a fair-sized organization from Windows and Microsoft Office to Linux and OpenOffice. Think it will break any spreadsheets down in Accounting? So with any installed base, you really can't base your judgments on the relative coolness of Larry/Bill/Linus.

    Yes, there is an element of tribalism. The two most powerful words any salesman uses are "everyone is". I don't really see how we get away from it--who has time to explore in depth every technology stack out there, and can he explain it in terms that make sense to the people with the money?

  4. J.G.Harston Silver badge

    High school all over again

    Yet more evidence to keep the loathsome American High School system as far away from the UK as possible.

    1. Anonymous Coward
      Anonymous Coward

      Re: High school all over again

      Yeah, bring back the Secondary Modern and Grammar Schools!

      Having experienced being schooled at a Sec Modern that went Comprehensive thanks to Harold Wilson and had my kids attend a US High School for two years where they learned absolutley nothing at all. They knew more American History BEFORE they went than the Yankees themselves.

      When we asked them if we should return to Blighty there was no argument from them. One is now a Doctor in Oz and the other is the proud Mother of three who graduated with a 1st from the OU a couple of years ago.

      US High Schools Suck!

      1. disgruntled yank Silver badge

        Re: High school all over again

        Cool. Did the kids get to the part where the US invasions of Canada failed?

  5. Petrea Mitchell
    Thumb Up

    Biting the hand that feeds IT

    Indeed! The strongest of all human emotions is the urge to *not make a fuss*. It's a useful one-- human civilization couldn't exist without it-- but it can be used against you. One of the basics of resisting any form of social control is being able to be the jerk sometimes.

    1. Anonymous Coward
      Anonymous Coward

      Re: Biting the hand that feeds IT

      '"The strongest of all human emotions is the urge to *not make a fuss*.'

      Welcome to the Internet. I hope you find your stay enlightening.

      1. Sir Runcible Spoon

        Re: Biting the hand that feeds IT

        Indeed. I once tried to convince my IT director (of a small firm) that it would be cheaper to purchase an identical Cisco off the gray market for the HSRP pair and have it configured as a hot standby if one of the main ones broke rather than pay the extortionate cisco support contract.

        Needless to say they ended up spending a small fortune on support contracts that were never needed.

        You can lead people to water, but you can't make them think.

        1. Trevor_Pott Gold badge

          You can lead people to water, but you can't make them think.

          I think you just described Windows 8 users...

  6. Anonymous Coward
    Anonymous Coward

    Trevor Pott, you have been found guilty of using the word 'vector' as a verb. The penalty is Bunda. There is no appeal.

    1. Trevor_Pott Gold badge


      *dunce hat*

    2. Anonymous Coward
      Anonymous Coward

      It's been used that way in the aeronautical industry for decades. And etymologically, it comes from a Latin verb, "vehere".

  7. Tim99 Silver badge

    Big boys aren't always the best solution for most businesses

    Trevor, an interesting article. I would go further, big boys are never needed for the majority of systems.

    By majority, I mean small businesses (<20 employees) and medium businesses (<200 employees) [Ref: Australian Government]. Small businesses employ almost half of those who work in industry and contribute over a third of industry value added. For service based businesses the proportion is even higher. When taken together, Small and Medium Businesses (SMBs) employ more people than large businesses and generate more wealth (similar to Canada?).

    I have seen many "big boy" systems installed in medium businesses (and even occasionally in small ones). It might not be popular to say this on El Reg, but for them, consumer level systems are often adequate.

    Need a switch? Buy consumer/entry level 8, 16 or 24 port 1Gb devices - They will cost <$200. If it is "mission critical" kit, buy two and put one away. For firewall/routers/WiFi kit companies like ZyXEL are OK. Even Apple is OK for WiFi for 50 or so users. If you have to, buy NETGEAR stuff, you can get it from your local consumer warehouse.

    For an entry level server, an HP ProLiant MicroServer is fine for 5-10 users (~$400). For more shared storage a QNAP 4 Bay Hotswap works (~$600). Want an easy to use general server for <50 users - An Apple Mac Mini for $1,300 will do almost everything that the average SMB needs (If you need more capacity, buy another one and migrate your intranet or mail server to it). Whilst not necessarily popular in these fora - For SMBs who are buying iFondle devices the Apple route is a no-brainer; particularly as they may now only be using desktops and laptops for a couple of people providing admin/clerical support or business spreadsheets...

    If your medium business has more than, say, fifty employees, you may be particularly vulnerable. The smaller business can use its flexibility and lower costs to compete with you. Large businesses may use their power with legislators to pile on administrative and compliance issues so that you cannot compete with them. It is an unfortunate fact of life that organizations do not necessarily become more efficient as their size increases.

    If you can't do this stuff yourself, most of it can be done by a small business IT solutions company to look after it for 1 day a month. If you are a one of their customers, ask yourself whether your solutions company is pushing you towards customised specialist solutions. Can simple CalDAV / cardDAV systems do all you need? If so, this gives a lot of flexibility and stops you being reliant on your contractor.

    In my (not so) humble opinion, systems for SMBs can, and should be, put together cheaply and reliably using consumer and entry level equipment. When I did this for a living, we realised that as soon as you could buy a tech item from your local superstore, that was the time to get out of supplying and servicing it.

    1. Anonymous Coward
      Anonymous Coward

      Re: Big boys aren't always the best solution for most businesses

      Around here, in central valley California, I'm in the tranches with the SMB's/SOHO crowd and yes, pretty much everything is consumer or entry level solutions and the fee isn't much at all. Almost entirely, Systems Engineer = Will work for Food! [I'm a disabled veteran, gives me financial leeway]. I especially like keeping the mind polished even if my physical capabilities are now tarnished.

      FWIW, I see almost every significant player is cutting the SMB/SOHO markets or pawning them off to a one-size-fits-all approach in that segment (e.g. Microsoft & Office 365). Pretty much any cloud operation for that matter unless you have a ton of seats. I'd like to incorporate some of the golly-gee-whiz things like VDI on any device for a small business with people out and about but keep hitting the wall on price/user or device (or both). Enough yammering. Thanks for putting pretty much my experiences as well out there.

  8. Robert Grant Silver badge


    The guy who wrote this is such an Android user.

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