Re: Customer Retention
" Insurance premiums on cars used to go down the longer you stayed with the insurer"
In actuarial terms, the "no claims bonus" was always flawed. The numbers simply don't support the logically sound idea that not claiming shows that you are a lower risk driver, and therefore less likely to make a claim in the next year. But a few companies offering it meant that everybody else had to, and to make the numbers balance they have to raise premiums for loyal customers. Elsewhere it's most unusual to even try and pretend that year on year prices will reduce.
There's introductory discounts on all manner of services - mobiles, fixed line, ISPs, insurance, gas, electricity, boiler servicing, film rental, music streaming etc, yet at the same time there's costs of customer acquisition and on-boarding that make year one customers unprofitable, and sometimes for several subsequent years. Somebody has to pay for that, because a company can't lose money on new customers, and then make it cheaper for them in future years. To eliminate the problem, you'd need to mandate that new customers must by law not be offered introductory discounts, and must pay the costs of customer acquisition. Doesn't take much thought to see how badly that would work out for consumers.
So by switching on the basis of price, you contribute to the problem that you are complaining about. Loyalty is rarely rewarded by companies - more often than not they want your nice regular payments, but regard your loyalty as merely an opportunity to cross-sell yet more big margin services that you could get elsehere for less. If you don't care about price (as some people don't) then don't switch. If you care about price, accept that you have to switch, and just be pleased that regulators have made the process relatively painless?