I don't drink beer but I am An Authority
First off, that GTA V Pi$wasser commercial, Pi$$ed me off. It violates the old rule of 'only you (a family member) - can call your brother fat' - for others the statement is a thrown gauntlet. On the other hand, it goes nicely along with our motto of 'America - F*ck Yeah!'
Secondly, I don't drink beer yet my other half does, and has been home-brewing at our home with a partner for almost 3 years, first started with 5 US gallons now brewing 10 US gallons at a time. (I looked it up - approx 8.3 UK imperial gallons). The process of brewing takes almost a workday and they usually barbecue many delicious items for lunch while they're waiting, and sample a bottle of two of their former brews for readiness, if recently brewed and fermented; and for joy, as they sample their older brews. Each gets about 48 bottles or pints to himself after every time. They ferment for about 2 weeks, then test, and bottle/label the beers and let them rest another 6 weeks.
Their setup is made up of rubber hoses, thingamajigs, heating kettle, carboys, all kinds of stuff which they sterilize and use over and over. They will laugh themselves silly over this article and the description of its brewing and price. I think their biggest expense was the large kettle with taps/connectors, whatever they are, and it was around 100 US.
They have a tasting party every year and a number of people come to sip samples in a blind tasting and choose their favorites as the guys make all kinds - IPAs, and lagers, and red ales or whatever the heck they all are, dark and light. They always brew from grains/hops and create their own recipes and labels. The winner of the tasting for the year is brewed in November for their 'Anniversay' brew.
Also - they cart their equipment outside to brew because our lovely home is very space-limited with a big yard. Then all inside to sterilize stuff, bottle & cap when ready, and label. Our downstairs bathroom is a bit spacious & so kept temp-controlled and is the 'fermentation room'. (It used to be the darkroom).
Since my beverage of choice is wine or liquor when I indulge, ours is a marriage made in heaven. The guys give it away to their friends and bring it to parties and celebrations. The only time one of their brews failed came after a year of brewing and they made an additonal brew for a wedding - it turned out flat, we use it for a marinade. The couple received another gift instead (weren't told in case they were superstitious).
Aside from that, I detest crowdfunding appeals from people who are financially fine. Unbelievable that they have raised that amount of money. Especially for stupid-a$$ consumer crap that makes its own crap.