back to article Yahoo! web! traffic! BIGGER! THAN! GOOGLE! in! July!

Historians looking back on 2013 might want to call it the Marissa Mayer Effect. Others, more accurately, could attribute Yahoo!'s web traffic leap ahead of Google in the US in July to largely being a hat-tip to, er, Google. Mayer, of course, is a Google alumnus and knows a thing or two about driving traffic to web properties …


This topic is closed for new posts.
  1. o5ky

    So they actually think that 87% of people used Yahoo rather than Google and Bing? even Google would find it hard to get that percentage

    1. Oninoshiko
      Paris Hilton

      You are aware that there is more on the internet then search engines, right?

      1. BrownishMonstr

        I'm guessing most, other than tumblr, isY!Answers.

      2. Anonymous Coward
        Anonymous Coward

        "You are aware that there is more on the internet then search engines, right?"

        Yes, after all it's not like Google do anything else but search.

    2. jonathanb Silver badge

      I use Google for search, and Yahoo for some other things, like stock prices and its weather app.

  2. Anonymous Coward
    Anonymous Coward

    Holly! Molly!

  3. miket82

    Yee Har

    Or something like that.

  4. Steve Knox

    In Related News

    Approximately 87.2% of US users have PCs with Yahoo! preloaded as the homepage, and have not bothered to change it.

  5. bigtimehustler

    This probably caused by the fact the annoying yahoo toolbar is practically impossible to get rid of once you have accidentally added it, one wrong click on said toolbar and your on yahoo!

    1. Crazy Operations Guy

      Of course its the same story with the Google toolbar and the Bing Bar, so it all evens out.

  6. Tom7


    Unique visitors is not traffic or pageviews. I guess I use Yahoo, too - a couple of times a month, when a google search throws up a link to

    1. Arthur 1

      Re: Hmmm

      I had the same thought. Yahoo Answers in particular is a great source of not very real traffic. It contains just about every keyword on Earth, and being part of Yahoo automatically gets high pagerank, so it's like a black hole of search engine clicks.

      Pity that 99% of the time all I can do with Answers is read the answer, roll my eyes, and go back to find a site with usable information. I doubt it's much in the way of a revenue machine, and almost surely unprofitable to run. It'd be worth distinguishing between engaged traffic and there-by-accident traffic.

    2. Charles Manning

      These numbers smell of pump and dump

      They will be counting unique visitors to make some numbers up to make them look bigger than Google.

      Played well, this could send up the stock price and make a tidy sum for those who have waited a long time to cash out.

  7. rcorrect


    Which poison do you prefer? The chocolate or purple?

  8. Stephen Blake

    Stop! making! this! joke!

    It keeps being said, this "joke" of putting an exclamation point after every word is deader than Paris Hilton's eyes. This site used to serve up fresh articles with witty humor. I have to say when I look at my feed now it is stale puns interspersed with product reviews for phones; hardly food for the mind.

    1. ratfox

      Thank! you! for! complaining!

      And thus ensuring that they will keep doing it!

    2. rcorrect

      Re: Stop! making! this! joke!

      U! MAD! BRO!

    3. ItsNotMe

      Re: Stop! making! this! joke!

      What! in! heavens! name! are! you! talking! about! "this! joke!"? Must! be! something! wrong! with! YOUR! eyes!, because! the! rest! of! us! don't! know! what! you're! talking! about!.

    4. Arthur 1

      Re: Stop! making! this! joke!

      Best! Joke! Ever!

  9. Anonymous Coward
    Anonymous Coward

    Hard to believe

    Does anyone NOT use Google?

    1. Anonymous Coward
      Anonymous Coward

      Re: Hard to believe

      You are hard to believe, of course many of us do not use Google, especially after the recent fiascos.

    2. Solmyr ibn Wali Barad

      Re: Hard to believe

      Google who?

    3. Zimmer

      Re: Hard to believe

      I Use DuckDuckGo, but then , it IS the default on Linux Mint so I expect BILLIONS of users do not bother to change it....

      I'd add an 'I'll get me coat ' icon, but everyone knows it's the mac with the paperback from a well known publisher in the pocket....

      (so many puns, so little time...)

    4. Atonnis

      Re: Hard to believe

      Lot's of people, actually.

  10. Tibbs
    Paris Hilton

    No Pr0n on Tumblr?

    Hmm, I must have missed that - my grumble feed is working just fine!

    Paris because, well, it's obvious, innit?

  11. asdf

    bring back Jerry

    Wow she might actually make people forget Jerry Yang turned down $33 a share. Proving once again founders often make shitty CEO's especially once the firm is out of the startup stage.

  12. btrower

    Thumbs down for Google, not up for Yahoo

    I was one of the people taking their traffic away from Google. The reason I did it, though, is that Google is becoming less of a useful search engine. Spammers have got deep hooks in there and for some stuff, most of the first page is advertisements barely distinguished from search results.

    At least in my case, this is not a 'thumbs up' for Yahoo rather than a 'thumbs down' for Google. If I had gotten and trusted the answer I was looking for from Google, I would not have gone elsewhere.

    Link farms are still an issue and it almost seems as if Google has decided that some link farms are OK, even though they know what they are.

  13. Vociferous

    Didn't know Stormfront! had that many users.

    I've often wondered why tolerate that neo-nazis have overrun their comments section. If you don't know what I'm talking about, go to UK Yahoo! and read the comments to any news article. Any at all. It's wall-to-wall "ALL PAKIS MUST BURN! NUKE PAKISTAN!" in there.

    Even Youtube have largely kicked out the nazis, and you *know* you have a PR problem when your commentators would be too horrible for Youtube.

    1. BrownishMonstr

      Re: Didn't know Stormfront! had that many users.


      Well at least those dang terrorists will be eradicated.

    2. Don Jefe

      Re: Didn't know Stormfront! had that many users.

      I would be very interested in seeing how much if this traffic was to Yahoo! News articles. As you note, Yahoo! & comments on their articles are the mainstream right wing racism website (equalling or exceeding even Fox News) and their visitors hate Obama and the government in general. With the Snowden stuff going on, all the right wing nutters have a place to hang out and scream drivel at each other.

      Did Edward Snowden save Yahoo! It's certainly possible he helped a lot!

  14. Anonymous Coward
    Anonymous Coward

    Is this even believable?

    I'm finding myself in doubt about the veracity of those numbers. Sure, I'm one of the people who stopped using Google (at least directly) this July. But I also taught my kids how to completely remove the Yahoo! toolbar from their machines when it gets stealithy installed during each Java update*. So these stats are really inexplicable, and more than a little suspicious to me.

    *What, you thought Yahoo! got on your machines via the CNET download site? Au contraire, mon amie. It was actually Oracle who acted as the Trojan Horse for the big Y! Seems while all of us were fretting over the latest zero-day exploit our friends in the Big Silo were turning what should have been a crushing embarrassment into a golden business opportunity.

    1. btrower

      Re: Is this even believable?

      @Phil from Raleigh

      I forgot about that atrocious toolbar nonsense. I think there should be criminal penalties for that obvious corruption of people's systems against their will. Don't get me started... That surely must have had an effect and now it looks pumpy/dumpy a little.

      1. Atonnis

        Re: Is this even believable?


        First to get the penalty is Google. Their toolbar was the bane of IT engineers everywhere for years during the XP-era. I f((king hate that stupid bloody toolbar.

        I never had a situation where I couldn't say 'No' to the Yahoo! toolbar - as annoying as those requests were....but the Google toolbar was insidious and appeared everywhere, unasked for.

    2. Anonymous Coward
      Anonymous Coward

      Re: Is this even believable?

      I'm pretty sure Java has been installing the Ask! Toolbar for some time now, and there is a checkbox during installation to opt out of installing it. If you get it, you deserve it. I think McAfee bundles the Yahoo! Toolbar.

    3. Tom 13

      Re: Is this even believable?

      I've got a yahoo account for spam, never been bothered by their toolbar.

      But then I have more than 3 neurons and disable toolbar installers unless it's one I really want.

      Also, Yahoo News is getting a bit more attention these days. One article a week hitting Drudge is probably more than enough to drive their unique visitors count up.

      Couple that with more and more people realizing Google hoovers up more information about them than the NSA and you'll notice some changes in behavior.

  15. Anonymous Coward
    Anonymous Coward

    Yah, who?

  16. Sil

    Pron company

    tumblr is still the youporn of still pictures, Marisa just made it more difficult to find the pics.

    I defy Yahoo to publish the non-porn %usage of tumblr.

  17. 0_Flybert_0


    as an ATT broadband customer my web email interface is yahoo .. my "master" yahoo ID is some dumb thing I used for a geocities website .. right now I haven't transferred my email client accounts from one PC to the one I'm using now .. so I go through the 4 accounts I have with ATT through the web .. I suppose those count as visitors to Yahoo! .. though it's about 10 minutes a week .. one I've not checked in weeks .. while I'm doing business with my gmail account .. which is up on my PC regularly through the day .. and notifies my on my Galaxy S3 where I can read and reply as well .. do web design and have a web master account with Google .. watch quite a bit of youtube .. use other Google services occasionally .. Google+

    so while I may be a visitor .. and it is my providers web front .. I don't "use" Yahoo! for anything .. don't spend any time on their web properties that I'm aware of .. getting rarer to see Yahoo! News! links even ..

  18. Anonymous Coward
    Anonymous Coward

    Wondered what everyone is talking about

    since I never visit Yahoo! Then I remembered that I have added it to my personal block list, where it will remain.

  19. Melanie Winiger

    Marissa and Flickr

    She is destroying Flickr for serious photographers in an attempt to make the Stats look better.

    Google for Flickr Help Forum to see some of the damage.

    The site doesn't work quickly or conveniently anymore.

    But who cares, the Statistics look good...

  20. Melanie Winiger

    I will save you the trouble

    Read what Ms. M has done.

    Not just a few complaints.

    000s. See the Stats thread which is what this El Reg article is about

  21. Nifty Silver badge

    When will Marissa get rid of that embarrassment that is Yahoo Answers?

    When using Google as a search engine, I always skip over the near-top Yahoo Answers result links. Because you can nearly guarantee junk or FUD answers and if an Answer voted as the solution, it will be even more junky.

  22. Roj Blake

    The article doesn't say how many visits each vistor made.

    It's quite possible that the overwhelming majority of that 87.2% only visited once, while most of Google's visitors went there multiple time a day.

  23. Anonymous Coward
    Anonymous Coward

    Revenue will follow...

    It sort of doesn't matter how those page views came about, but the fact there are more on Y! than on Google means Yahoo can once again say it has the largest advertising network in the world. If you're an advertiser, and you want to get your brand noticed, then you can't ignore Yahoo, just because you personally use Google to do your web searching.

    Yahoo may be many things, and may not be many others. However, the world needs more choices than just Google, so I for one hope they can (continue) to provide it.

  24. Nathan Askew

    Are you sure?

    The Google outage last week apparently showed a 40% reduction in internet traffic. So if these numbers are correct, Yahoo! and Google have over 80% of total web traffic...I don't think so

This topic is closed for new posts.

Other stories you might like