They got 30 options, 29 of them were crap, so they know which one they want.
However, due to how the consultancy expense was accounted for, they have to use the other 29 until they're fully depreciated.
Web portal, search and ads firm Yahoo! is set to change its logo no fewer than 30 times over the next month. If anyone is worried about the possible loss of Yahoo!'s "fun, vibrant and welcoming" image, the firm announced it will be "keeping the colour purple". And yes, the exclamation mark is here to stay. Over the next 30 …
This post has been deleted by a moderator
Never mind the exclamation mark. The only time I engage with Yahoo is when I have to waste 10 minutes of my time once a month removing it from my browser because it managed to wriggle its way back on to my desktop via some other software installation.
If they want to improve their image, they could stop doing that sort of thing, and then perhaps change the logo afterwards.
Agree 100% on the malware bit though. I've had plenty of installations pop the yahoo toolbar on my browser, a few of them I've even gone through and read the installation stuff, rather than just clicking next, nowhere does it mention Yahoo is being installed (at least with a fair number of them)
McCafee is another one to do this.
Maybe they're going to go with a new design based on programming logic.
$ of course being the standard symbol in real life terms for money, (in the USA anyway)
! being not.
As in, we've not got any money left, we wasted what little we had buying loads of companies that don't turn a profit.
I went to the yahoo page, and clicked on the logo. They have a video where they may be showing a bunch of the different logos. If so, *yawn*. Every one they showed was either "Yahoo!" written in purple, or "Y" or "Y!" in a purple circle , in a bunch of different fonts. At least it doesn't cost much to change a logo out on a web page.
This post has been deleted by its author
Biting the hand that feeds IT © 1998–2021