back to article Yahoo! announces! plan! to! change! logo! 30! times! this! month!

Web portal, search and ads firm Yahoo! is set to change its logo no fewer than 30 times over the next month. If anyone is worried about the possible loss of Yahoo!'s "fun, vibrant and welcoming" image, the firm announced it will be "keeping the colour purple". And yes, the exclamation mark is here to stay. Over the next 30 …


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  1. This post has been deleted by a moderator

    1. Steve Knox

      Re: errr...

      They got 30 options, 29 of them were crap, so they know which one they want.

      However, due to how the consultancy expense was accounted for, they have to use the other 29 until they're fully depreciated.

  2. Anonymous Coward
    Anonymous Coward

    I hope one of them is the Yahoo logo recreated in Playmobil...

  3. Grikath

    "From 1 September to 30 September, the Purple One will unveil a redesigned logo every day before it settles on a new logo that it feels represents its corporate mission."

    A coffin?

    1. The First Dave
      IT Angle

      Didn't realise Prince (we are allowed to call him that again, aren't we?) had come out of retirement.

      1. LinkOfHyrule

        The Web Portal Formally Know As Yahoo!

        They partly and design websites like its still bloody 1999!

  4. Mike Richards Silver badge

    'The news was announced on Tumblr, the cats'n'porn site which was snapped up by Yahoo! and then rapidly sanitised.'

    Got rid of the cats then?

  5. ElNumbre


    I hope the final one will be "YaWho?".

    Kids WILL be asking that in a few years time, and will be mentioned along such 'luminaries' as Geocities, Altavista and America Online.

  6. Don Jefe

    Data Driven?

    You'd think with their big new push to be a 'data driven' company they'd know that a logo has absolutely zero impact on results.

    1. Intractable Potsherd Silver badge

      Re: Data Driven?

      Is there any evidence anywhere that changing a logo affects anything except for the earnings of a bunch people who want to be artists but aren't good enough at it to succeed? When do we build the "B" Ark?

  7. wowfood

    Place your bets NOW!

    I'm going with a purple circle with Y! in the middle.

    As in, Y do ppl stil cum hir

  8. smartypants

    Yahoo = Malware

    Never mind the exclamation mark. The only time I engage with Yahoo is when I have to waste 10 minutes of my time once a month removing it from my browser because it managed to wriggle its way back on to my desktop via some other software installation.

    If they want to improve their image, they could stop doing that sort of thing, and then perhaps change the logo afterwards.

    1. The Dark Lord

      Re: Yahoo = Malware

      Funnily enough, they've done the EXACT same thing to Flickr. Damn Yahoo! toolbar at the top of the page.

      1. Anonymous Coward
        Anonymous Coward

        Re: Yahoo = Malware

        What's Flcikr?

        Agree 100% on the malware bit though. I've had plenty of installations pop the yahoo toolbar on my browser, a few of them I've even gone through and read the installation stuff, rather than just clicking next, nowhere does it mention Yahoo is being installed (at least with a fair number of them)

        McCafee is another one to do this.

  9. Anonymous Coward
    Anonymous Coward

    We're Number Three

    I just typed 'search' into Yahoo! UK.

    The first result was Google and the second was Dogpile. Scraping in at third was Yahoo!

    Now that exclamation mark is well earned.

    1. spiny norman

      Re: We're Number Three

      It's a long time since I've seen a reference to Dogpile.

      I tried the "search" search too. Just before the results in Yahoo it says "Also try: Google search ...."

  10. ISYS


    Are Yahoo still going? Do they share a building with Novell?

  11. ItsNotMe

    No! The! !! doesn't! bother! me! at! all!

    Funny! you! should! say! that!. Does! it! really! annoy! some! folks?! Well! too! effin! bad! I! say!.

  12. Version 1.0 Silver badge

    "What do you think of the Yahoo! logo? "


  13. steward

    Considering that bad management put them where they are today...

    The logo should reflect management's response to Yahoo!s problem: a telecommuter run over in a traffic jam.

    1. Anonymous Coward
      Anonymous Coward

      Re: Considering that bad management put them where they are today...

      Maybe they're going to go with a new design based on programming logic.

      $ of course being the standard symbol in real life terms for money, (in the USA anyway)

      ! being not.


      As in, we've not got any money left, we wasted what little we had buying loads of companies that don't turn a profit.

  14. ratfox
  15. PJ H

    Wasn't the subheading an ideal opportunity to use an interrobang‽!

    1. Don Jefe

      Re: ‽

      I have never before seen the 'interrobang'. I wish I had known of its existence at university though. It would have revolutionized my writing style.

      1. Anonymous Coward
        Anonymous Coward

        Re: ‽

        I am inrigued by the interrobang and would like to subscribe to its newsletter.

    2. Ian Yates

      Re: ‽

      Given you ended a rhetorical question with an interrobang, why the additional bang‽

  16. Henry Wertz 1 Gold badge

    Different logos hmm?

    I went to the yahoo page, and clicked on the logo. They have a video where they may be showing a bunch of the different logos. If so, *yawn*. Every one they showed was either "Yahoo!" written in purple, or "Y" or "Y!" in a purple circle , in a bunch of different fonts. At least it doesn't cost much to change a logo out on a web page.

  17. Alan Esworthy


    "What do you think of the Yahoo! logo?" you ask.


  18. Florida1920

    Which logo will represent "Get your asses into the office. No more distance employment!"?

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  20. spiny norman

    I wonder if Google is missing Marissa Mayer?

  21. Ace Rimmer
    Paris Hilton

    New logo

    Is it too late to submit a logo?

    I suggest for complete relevance to their new corporate image it should be:


    Paris, another entity that's a household name but doesn't really do anything.

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